Soft Pitch Email Examples for Marketing

Cold Email mantra: Tell me something I don't know Want to get more responses? Tell your prospect something they don't know. If you pique my interest—you'll have my attention. Let's look at an example. The cold email in the image was sent to me recently. Here's my gripe with this email: - It's super generic - It's making a big promise that they can lower my credit card fees - It doesn't educate me at all ✅ The rewrite Subject line: hidden fees Hi Jason, I'm sure with clients like Gong, Zoom, and Rippling you're dealing with large transactions. You might be aware—but most consultants don't know about hidden charges behind the 3% credit card processing fees. Things like non-qualified downgrades, lost interchange credits on refunds, etc. account for 1/3 of these fees. We recently helped a consultant recoup close to $30k in hidden fees like these. Open to a quick chat to learn more? David ~~~ This definitely would have gotten a response from me. I have no clue about what those hidden fees might be. And it's obvious this is personalized for me and my industry. How to put this into action: - Look back at the "aha" moments for your prospects in sales calls - You might find goodies in competitive battlecards as well - Package up those non-obvious insights into short snippets - Create an email like the one above offering to share and educate Don't pitch how your solution is different. Speak to how the approach is different. You'll get way more responses using this than asking for a demo.

After reviewing 100s of cold DMs, here's the exact framework that's generating responses without destroying your reputation: Most people fail because they blast generic messages hoping something sticks. Instead, we're going to use the "Proof Before Pitch" method. Here's the complete blueprint: 1) Research & Create Phase Before sending any DM, you must: ➝ Find a specific problem or opportunity ➝ Create real value upfront ➝ Have proof ready to share 2) The Perfect DM Structure Here are the exact templates that work: Template A: The Landing Page Offer "Hey [Name], loved your recent YouTube video on the loom video cold email strategy. After watching, I built a one-page landing page that can collect leads using your loom video as a lead magnet. The page is fully designed and ready to go. Mind if I send it over to see if it might be an asset for your marketing?" Why it works: ➝ Shows you actually watched their content ➝ Created something specific to them ➝ Offers immediate value ➝ Easy yes/no decision Template B: The Video Audit "Hey [Name], I was looking to sign up for [Their Product] and noticed two things on your landing page that are likely hurting your conversion rate. I recorded a quick video going over the causes and how to fix them. Mind if I send it over?" Key Point: Don't send this unless you've actually found real issues to fix. Template C: The Content Strategy "Hey [Name], loved your YouTube video on cold DMs - absolute masterclass that made me completely rethink my outreach strategy. I was checking out more videos on your channel and created a list of five video topics that should perform extremely well. I'll make a full script at no charge for your favorite topic if you're open to it." 3) Implementation Rules ➝ Set a daily goal of 5 quality DMs ➝ Only message people you can genuinely help ➝ Do the work upfront before reaching out ➝ Make your offer relevant to their business ➝ Give them an easy yes/no decision 4) Common Mistakes to Avoid Never send: ➝ Generic tool offers ➝ Vague "how can I help" messages ➝ Mass copied templates ➝ Requests that require work from them ➝ Pitches without proof The key principle: Every DM you send either builds or destroys your reputation. There's no middle ground. Aim for 90% response rate on 10 quality DMs rather than 0.9% on 1000 spam messages. You're not just trying to get responses - you're building a network of people who respect your approach and value your expertise. Your reputation is your most valuable asset in this space. Protect it with every message you send.

The Silent Killer of SDR Success (And How to Fix It) Picture this: You’re an #SDR. You’ve sent 200 emails this week. You tweak the subject line. Swap a few words. Hit “send” again. Still nothing. 📍 Here’s the hard truth: The “tweak-and-repeat” playbook is dead. We’re all guilty of recycling the same tired scripts: ❌ “Just checking in!” ❌ “Do you have 15 minutes?” ❌ “I’d love to connect you with our product expert!” Why does this happen? We’re stuck in frameworks built for 2015. Prospects are drowning in robotic, templated noise. Your email isn’t just competing with other SDRs; it’s fighting #TikTok,  #Slack, #InstagramReels, and inbox burnout. So, what works now? Let’s kill the jargon. Stop “leveraging synergies.” Start thinking like a human who cares. 👇 Here’s your NEW PLAYBOOK 👇 ✅ 1. For Manual Emails: “The Reverse Pitch” Stop leading with your product. Start with their pain. Example: “Hey [Name], I noticed [specific trigger: new hire, funding round, recent post]. Most [industry] leaders I talk to are struggling with [exact challenge]. I’ve got one idea that helped [similar company] cut [metric] by [result]. If it’s relevant, I’ll share it in 60 seconds. If not, I’ll disappear.” Why it works: You’re a problem-solver, not a salesperson. ✅ 2. For LinkedIn InMails: “The Hook-Anchor-Call” Forget connection requests. Send value first. Example: Hook: “Your post on [topic] resonated, especially the part about [detail]. Anchor: “I’ve been researching [their challenge] and found [stat/trend/insight]. Call: “Curious if you’ve seen this play out? Would love your take.” Why it works: You’re starting a conversation, not a pitch. ✅ 3. For Automated Campaigns: “The Drip That Doesn’t Drown” Automation ≠ spam. Build campaigns that educate, not annoy. Example sequence: Email 1: “[Industry] report: 3 trends no one’s talking about (pg. 5 will surprise you).” Email 2: “Quick question: have you seen [specific problem] impact [specific outcome]?” Email 3: “I’m sharing this because [competitor] just missed it. Here’s how to avoid their mistake.” Why it works: You’re a curator, not a closer. The bottom line: ❇️ Prospects don’t hate sales emails. They hate lazy ones. ❇️ Your script isn’t a Mad Libs template. It’s a door to a conversation. Knock like you mean it. 💬 What’s your NEW framework? Share below. Let’s bury the old playbook together. —-------------------------------------------------------------------------- 💡 Roarr  Catalyst Group is helping companies reinvent their Sales Playbook; drop a note, and let's have a quick 60mins call to understand your pain areas. #SaaS #Sales #b2bsales #b2b #GTM #marketing #technology #innovation P.S. If you’re still using “I hope this finds you well,” I will find you. 🔪 (Kidding. But seriously. Stop.) ♻️ Repost if you’re done with dusty scripts → Let’s make sales human again.

Don’t overcomplicate the cold email. Give people something they want but don’t have. Example. ___ Kim , We help your SDRs have 15–20 conversations a day with Directors of Benefits by identifying who’s most likely to pick up. Reps at ACME and BETA went from 2–3 connects to 16. Would you be open to learning more? If timing’s off, I can check back in Q3. Mike ___ The psychology: You’re not pitching software. You’re offering a result they already want more conversations. And you’re doing it with proof, not hype. No jargon. No buzzwords. No referencing which post they liked. Just a clear outcome and a low-pressure ask. That’s what makes people lean in.

Cold emails should (almost) never pitch the product. Instead, they should plant the seed. Here are 3 examples: 1. The Comparison Bomb “Teams on Datadog are spending 20–30% more than those using PulseCore — and still missing key incident alerts. Want a side-by-side breakdown?” You’re not saying they’re wrong. You’re suggesting they might be missing something. Execs eat this up, because it gives them the one thing they’re always looking for: A competitive edge. 2. The Invisible Cost Angle “Most engineers spend 5–10 hours a week untangling legacy code and chasing undocumented dependencies — but that time never shows up on any report. It just quietly kills sprint velocity.” Some of the best problems to sell against aren’t the loud ones. They’re the quiet, nagging costs the team’s learned to live with. 3. The ‘Why Now?’ Trigger “With Google phasing out third-party cookies, we’re seeing weaker retargeting performance across the board. Teams without a first-party strategy are falling behind fast — especially this quarter.” You don’t have to sound alarmist to create urgency. Just show how the context is shifting — and how top performers are adapting. #sales #coldemail #outbound #ai