Prospecting email with psychological nudge

This cold email hits all the right notes. Yes, you can steal the template, but it's the underlying psychology that will help you apply it to your prospects. ___ "Hi Lisa – Looks like your team has 12 SDRs cold emailing Benefits Directors at companies with 3,000+ employees. With ACME, your reps can see which Benefits Directors searched for ALEX-related keywords in the last 24 hours—along with their names and emails—so they can reach out while interest is high. Want me to send over a few examples?" ____ Why This Works: The Psychology Behind It 1. Personalization & Relevance – By mentioning Lisa’s SDR team and their current outreach strategy, the email signals that this isn’t a generic blast. People are more likely to engage when they feel like the message is tailored to them. 2. Curiosity & Information Gap – The line “your reps can see which Benefits Directors searched for ALEX-related keywords in the last 24 hours” creates intrigue. Lisa now wonders, “Who’s searching? How can we use this?” This open loop makes her more likely to respond. 3. Timing & Urgency – The phrase “while interest is high” suggests that taking action sooner leads to better results. It plays on loss aversion—the fear of missing out on a warm lead. 4. Low-Friction Call to Action – Instead of asking for a meeting (which requires effort), the email simply offers to send examples: “Want me to send over a few?” This feels easy to say yes to, reducing resistance. 5. Conversational Tone – The email avoids formal, sales-y language. It reads like a natural, quick note, making it feel less intrusive and more approachable.

If your email list isn’t converting, It’s not because newsletters are dead. It’s because you’re ignoring human behaviour. Sales aren’t logical. They’re emotional, instinctive, irrationally human. And here’s how to apply that psychology inside your email: 1. Scarcity & Urgency → “Just a reminder, this offer closes tomorrow.” → “We’re down to the last 5 spots, join us if it feels like a fit.” Limited-time CTAs = more clicks. Every time. 2. Social Proof → Showcase testimonials in your footer. → Drop quotes from happy subscribers. People trust what others are saying about you. 3. Authority → Mention your credentials, media features, or client wins, subtly. → Link to your most-read articles or interviews. Establishing credibility builds trust with every send. 4. Reciprocity → Free templates. → Mini courses. → Behind-the-scenes content. The more real value you give, the more loyalty (and conversions) you get. 5. Loss Aversion → “This won’t be around after 48 hours, no pressure, just letting you know.” → “It’s not something I plan to repeat, so now might be the right time if it fits.” We’re wired to avoid loss more than chase gain. Use that gently. 6. Storytelling → Use narrative intros. → Share personal transformation. → Highlight a client win. People open emails that feel human, not corporate. 7. Curiosity & Intrigue → “Tried something small with a $5 email, didn’t expect the results.” → “I didn’t think this email would work, but it brought in $12K.” Curiosity is why some subject lines get opened, and others don’t. 8. Personalisation → Go beyond just “Hey [FirstName]” → Segment based on behaviour, not just names. → Recommend content based on their interests. When your email feels custom, people stick around. 9. Contrast Principle → Show what they’re missing by not subscribing. → Compare your offer to the time/effort they'd spend doing it alone. Frame your email offer as the obvious choice. You don’t need a big list. You need a smart strategy. 👇 Which of these will you start using in your next newsletter? ♻️ Save this for your next content sprint. Repost if it sparked ideas.

Cold emails don’t have to feel cold. When you master tonality, each email becomes a conversation that resonates with your prospect. Here’s how you can strategically shift tone to create emails that build trust, uncover insights, and drive action: 1. Curious Tone: Start your outreach with curiosity. It’s a subtle way to show genuine interest in your prospect’s needs. By asking questions about their challenges or industry, you encourage a reply that opens the door for deeper dialogue. "How are you tackling X challenge?" feels far more engaging than a direct pitch. 2. Challenging Tone: Perfect for prospects who may be hesitant or stuck in decision-making. This tone nudges them to consider the cost of inaction, positioning you as the solution. Use it to highlight what they might be overlooking, but avoid sounding confrontational. A line like, "What happens if X challenge goes unaddressed?" can create a sense of urgency without pushing too hard. 3. Concerned Tone: This tone works wonders when addressing objections or discussing pain points. It conveys empathy and builds rapport, making you sound like a trusted advisor rather than just another salesperson. For example, "I’ve noticed many businesses in your industry are struggling with X; it’s a challenge that shouldn’t be underestimated." 4. Playful Tone: Ideal for sparking connection. A touch of humor or lightness can make your email stand out, especially in a crowded inbox. This tone is best used sparingly and works in less formal industries. A playful P.S. like, "I promise no hard pitch — just seeing if we’re on the same page!" can keep the conversation approachable. 5. Confused Tone: This is a subtle yet powerful approach that encourages prospects to elaborate on their challenges. By “not fully understanding” an aspect of their industry or company, you prompt them to explain — often revealing deeper insights. A line like, "I’m trying to wrap my head around X; am I missing something here?" signals curiosity and shows you’re listening. 6. Multi-Tonal Approach: The real art of tonality comes when you mix these tones across your emails. For instance, start curious, then shift to concerned or challenging based on their reply. It’s all about keeping the conversation natural and engaging — just as you would in person. --- Craft each email with intention, and let your tone drive the conversation toward connection. In cold email outreach, a well-chosen tone makes all the difference between an ignored message and a conversation starter. #ColdEmailTips #SalesStrategy #Tonality

Late stage prospects keep going ghost? This 3-step email follow-up framework helped us re-engage 3 ghosted deals just yesterday: 1️⃣ The 3-Step Formula Current situation – Show you get their world. Ex. “When we spoke Friday you said you manage 12 vendor portals by hand.” What’s needed – Name the one step that closes the gap. Ex. “Automating those uploads through our API cuts the task to <5 min.” Next steps – Give a single action. Ex. “I can spin up a 14-day sandbox—just need your API key.” 2️⃣ Two feedback-probing questions - “Does that match what you need?” - “Did I miss anything?” Both invite edits, surface hidden objections, and keep the thread alive. 3️⃣ Why this works Perspective first – Lead with their status quo, not your pitch. Commitment nudge – Asking for validation nudges recipients to answer rather than ignore. 4️⃣ Email Framework Example Subject: Quick recap + next step Hi {{FirstName}}, {{Current situation}} Example: Q2 close pulled your team off the CRM clean-up, so duplicate records still slow every rep. {{What’s needed}} Example: Our no-code de-dupe add-on installs in 15 min and bulk-merges everything overnight. {{Next steps}} Example: Share temp admin access and I’ll start a free 7-day trial with a short Loom walkthrough. {{Feedback Probing CTA}} Example: Does that match what you need, and did I miss anything? 5️⃣ Implementation tips - Keep it under 120 words. - One solution only, no feature dumps. - Send as your first follow-up within 24 hrs of a stalled deal; bump once more with a “Quick nudge on the plan below—anything you’d adjust?” line. Pair the formula with the two questions above and watch dead deals come back to life.

Here's why most BoFu emails fail, IMO (and what to do instead) Most BOFU emails fail because they’re all about you—your solution, your benefits, your pitch—and completely miss the biggest competitor in the room: INACTION. Great BoFu emails should spark curiosity and help the buyer realize that the pain of staying the same is greater than the pain of change. To make them stop and think: “Wait… could the way we’re doing this actually be costing us more than we thought?” Here’s how to make that happen: 1) Start with THEIR world, not yours. → "Based on our last conversation, you mentioned your team is generating leads, but struggling to turn them into real opportunities." 2) Challenge the belief holding them back. → "Most marketers think they need more leads. But what if inefficiencies in your current process are the real problem?" 3) Loosely position your POV. → "We’ve seen teams uncover missed opportunities by aligning Sales, Marketing, and CS in one CRM. But every business is different—how does this play out in your team?" 4) Make action feel low-risk. → "If your process is airtight, no need to change. But if there’s even a chance it could be better, let’s explore it together." The best BOFU emails don’t feel like a pitch. They feel like a nudge—a reason to rethink assumptions about the status quo. Because until your prospect believes their current path is costing them too much, they’ll keep walking it.

Everything you need to know about cold email in 1 post: 1. Your prospects do not care what you do or what your features are. They care about: ↳ If you understand their world ↳ If you can share a POV on a potential problem ↳ If you can reference peers who solved a similar issue with you ↳ Not being talked at, down to, or “caught off guard” First-touch email outline: • Line 1: Relevant trigger/signal about them or their company • Line 2: Illuminate/Educate with a problem tied to that trigger • Line 3: Share how you've solved it for similar companies 2. Subject lines should feel internal Prospects aren’t hoping to see your email when they open their inbox. Subject lines should relate back to the problem you’re solving and catch your prospect's attention like a YouTube thumbnail. ❌ Avoid buzzwords: “Quick Question" | "Increase Pipeline Generation" | "3x Reply Rates” ✅ Make it look internal. Use 1–3 words. Examples: → ‘redlines’ → ‘onboarding program’ → ‘midyear review’ → 'Sarah's prospecting' 3. Your emails aren’t even getting delivered: • Setup multiple domains & inboxes (especially at small companies) • Use AI email warmup that mimics real human behavior • Warm up with 100/day + monitor reputation for 98% deliverability • Use a tool like Maildoso (partner) to do this in <1 week 4. Your emails sound robotic or AI-written: ❌ “Dear [First Name], I am reaching out today because…” ❌ “Quick question, Anthony” or “Hope this finds you well!” ✅ “Saw [well researched POV/observation], [Name]. Curious – if you ever thought about [pain point related to POV]?” 5. Your targeting needs to be dialed in ↳Stop emailing everyone with a template just because they're an account in your patch ↳Start emailing the accounts that you've identified a potential problem based on a trigger or signal. Educate them on 'why' you're reaching out specifically to them What did I miss?