How to write short cold emails for foodservice operators

I reviewed hundreds of cold emails last month from top-performing AEs, and I noticed something surprising: the best performers wrote 70% fewer words than the average rep. The problem with most cold emails isn't lack of personalization… it's information overload and feature obsession. Here's a free simple process I've taught that has consistently boosted response rates 3-4X: 1. Write your initial email draft 2. Add personalization that shows you've actually researched them 3. Run it through ChatGPT with this prompt: "Please read the following cold email and make it more concise while focusing on the prospect's pain points." What changes? The focus shifts from features to problems, and the length typically gets cut in half. In a world where everyone's inbox is overflowing, brevity isn't just polite … it's strategic. The less you say, the more likely your key message gets through. Want more dope cold email hacks like this? Go here: https://lnkd.in/gKSzmCda

Stop overcomplicating cold emails. It's not rocket science. 7 tips on how to cold email in 2025: I've sent, received, and analyzed +200 000 cold emails. Turns out, all great cold emails have these 7 things in common: 1. 𝗦𝗵𝗼𝗿𝘁 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗹𝗶𝗻𝗲 > 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗦 • Boring 1-3 word subject line • Make it look like it came from inside the company 2. 𝗥𝗲𝗹𝗲𝘃𝗮𝗻t + 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀ed • Never personalize just for personalization's sake. • Have a good work-related reason WHY you’re reaching out. 3. 𝗕𝗲 𝘃𝗲𝗿𝘆 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 > 𝗨𝘀𝗲 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹 𝗽𝗵𝗿𝗮𝘀𝗲𝘀 • Get straight to the point, let your “why” stand out • Show your research in the 1st line of an email. 4. 𝗩𝗮𝗹𝘂𝗲 > 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 • No one cares about your features • Show what problem you can help your prospect solve. 5. 𝗖𝗹𝗲𝗮𝗿, 𝘀𝗼𝗳𝘁𝗲𝗿 𝘁𝗼𝗻𝗲 𝗖𝗧𝗔 > 𝗣𝘂𝘀𝗵 𝗳𝗼𝗿 𝗮 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 • Reduce friction, don't ask for too much. • Give prospects the way out. 6. 𝗠𝗼𝗯𝗶𝗹𝗲 𝗮𝗱𝗮𝗽𝘁𝗲𝗱 > 𝗟𝗼𝗻𝗴 𝗲𝗺𝗮𝗶𝗹 • No scroll rule (email read without a scroll on the phone screen) • You've got $60 to spare in 1 email. Put $1 per every word you use. 7. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝗣𝗦 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻. • Want to personalize based on personal interests? Do it in the PS section. • That way it's the cherry on top of a great cold email. • Plus, you're not wasting the first 90 characters of an email. What would you add? PS. Cold emails and LinkedIn DMs don't work as well as they used to? DM me "COLD" and I'll coach you on how to book meetings in 2025.

I've closed 100+ deals through cold email. 5 Cold email rules I use to land clients: 1. Short subject lines win 2. One call-to-action only 3. Research before sending 4. Use case studies, not claims 5. Focus on pain points To go even more in-depth… Short subject lines win: → 3-5 words maximum → Example for a lead-gen service: "leads" or “customers” → No buzzwords, just clarity, keep it neutral One call-to-action only: → Multiple CTAs kill response rates → Pick one: Reply, quick chat, or resource → Stick to it Use RELEVANT personalization: → 100 hyper-targeted emails > 1,000 generic emails → Check their LinkedIn activity, recent company news, current tech stack → Make observations, assumptions or questions Use case studies, not claims: → Instead of "We're the best at X" → Use "We helped Company Y achieve Z" → Numbers speak louder than promises Focus on pain points: → Don't pitch features → Address specific problems → Example: "I saw that you guys have 5 people on your HR team. I’d assume they spend at least 5 wasted hours/week on manual scheduling? " Remember, great cold email is like a good first date - research first, focus on them, and don't try to close too fast.

I've stopped writing paragraphs in my cold emails. This single-sentence cold email is working better: After sending over 1M cold emails, I've discovered that being concise/direct isn't just preferred… it's ESSENTIAL for driving results. Our data shows that shorter emails get more replies. Not just shorter paragraphs, but dramatically shorter emails overall. My most successful cold email template is only 61 words long and generated $1.3M in 90 days with a 31% reply rate. Here's why single-sentence emails work: - They respect the recipient's time - They're easier to read on mobile (where 60% of emails are opened) - They force you to focus on one clear value proposition - They stand out in an inbox full of paragraphs Most people send walls of text explaining their company history, listing features, and making multiple offers in one email. That approach is dead. Instead, focus each sentence on one specific pain point or solution. For example: "We help companies like [Company] build custom software that automates [specific pain point]." That's it. One clear statement of value. When you follow with a single example and a simple call to action, you've created the perfect cold email. The structure is simple: 1) One-sentence opener 2) One-sentence value proposition 3) One-sentence proof (case study) 4) One-sentence call to action This format has consistently outperformed longer emails across every industry I've tested. Simple always wins in cold outreach.