How to Use Best-Seller Emails to Drive FOMO

Plain-text emails convert—when done right. Here’s a breakdown of this email and why it works: 👉 The Opening (Casual & Friendly) "Heyo!" Feels personal and informal, like a message from a friend—not a brand. Sets a relaxed tone, making it more likely to be read and it doesn't feel salesy. 👉 The Hook (Urgency & FOMO) "This is it - the final countdown! Your $5 store credit code is about to expire..." Creates urgency by emphasizing the limited time offer. The phrase "final countdown" adds excitement and a sense of last-chance scarcity. 👉 The Value (What’s in it for the customer?) "I'm stoked to have you in the BRÉZ family and I don't want you to miss out on this. Just use the code 'EUPHORIA' at checkout, and I'll land some liquid magic at your doorstep in no time." Makes the customer feel like part of a community (“BRÉZ family”). Reaffirms the value of the deal and how easy it is to redeem. The phrase “liquid magic” adds personality and branding flair. 👉 The Call-to-Action (Direct & Clickable) "Claim Your $5 Off Now" Clear and action-oriented—no confusion about what to do next. Hyperlinked for easy access (reducing friction). 👉 The Final Nudge (Scarcity & Playfulness) "P.S. This is the last time I can serve up this deal! Snag it before it’s gone for good… ;)" Reinforces FOMO (fear of missing out) with "last time". Adds a playful tone with the winking emoji, making it feel human. 👉 The Signature (Personal Touch) "Corbin from BRÉZ" Uses a real name, making the email feel like it’s coming from a person—not a faceless brand. 👉 Bonus CTA (Extra Opportunity to Click) "Magic Button" Gives another clickable link—great for mobile users who might scroll past the first CTA. That's how a plain text email should be written—casual and friendly in tone, simple, and straight to the point.

After working with 200+ brands, one thing is clear: ads that create FOMO outperform those that simply list benefits. Why? Because human psychology is wired to avoid loss more than to seek gain. Let’s take an example. Say you’re running an ad for a skincare brand. Most marketers would write something like: "Our serum deeply hydrates, nourishes your skin, and gives you a radiant glow." Sounds good, right? But here’s the problem—it doesn’t create urgency. It gives the audience the option to think, compare, and postpone their purchase. Now, let’s add FOMO to the mix: "Only 50 bottles left! This viral serum is selling out fast. Don’t be the one missing out on flawless skin." See the shift? Suddenly, it's not just about what the product does—it’s about what the customer might LOSE if they don’t act now. Now, think of the same strategy for a webinar campaign. Instead of: "Join our free session on scaling Meta Ads." Change it to: "Last chance! 1,500+ marketers have already secured their spots. Only 50 seats left. register before it's too late." The result? 2x higher registrations, just by triggering urgency and social proof. Scarcity, urgency, and exclusivity are not just marketing tricks, they’re how decisions are made. When people believe they might miss out, they stop overthinking and start taking action. If your ads aren’t driving the results you want, it’s time to stop telling people why your product is great and start showing them why they can’t afford to wait. Because in marketing, the fear of missing out is stronger than the promise of benefits. #PerformanceMarketing #D2C #KreativeDigitals #Agency

A product launch is a monumental event for any company. Yet, many businesses still make the mistake of sending just one email when they launch a new product. If you want to generate buzz and maximize revenue, you need to build excitement before the launch. Here's how to do it using a proven strategy called the Pre-Launch Formula, inspired by Jeff Walker: 1. Start Teasing Early: Begin building hype one to two weeks before the launch. Send an email with a "big announcement" and ask for feedback. This not only engages your audience but also builds a sense of reciprocity. 2. Create Intrigue: Use creative tactics like blurred images, riddles, or sneak peeks to keep your audience guessing and engaged. Encourage them to reply to be added to a VIP list for exclusive early access. 3. Craft a Special Offer: Reward early responders with a limited-time offer, such as a discount, a gift with purchase, or exclusive access. Limiting the offer to the first 50 or 100 customers adds urgency and excitement. 4. Remind and Announce: The night before the launch, remind your audience that the big day is coming. On launch day, send an email as soon as the product is available, encouraging immediate action. 5. Build Momentum: Throughout the launch day, send updates about the product's availability. Let your audience know if it’s selling out quickly and how many slots or units are left. This creates a sense of urgency and FOMO (fear of missing out). 6. Leverage Social Proof: If the product sells out, communicate that you're working to restock due to high demand. This not only validates the product’s value but also allows for an extended or secondary launch, further driving sales. By following this structured approach, you’ll create a more dynamic and successful product launch, far surpassing the impact of a single email.

The psychology behind CTAs that convert: (5 lessons from billions of emails sent) Your CTA (Call-to-Action) isn’t just a button or a link. It’s the moment where all your effort pays off. But here’s the truth: Most CTAs fail because they don’t consider the psychology behind what drives someone to click. Here are 5 CTA strategies I’ve tested that consistently drive higher conversions (and why they work): 1. Make the action feel easy: Instead of: “Complete Your Registration” I tested: “Get Started in 60 Seconds” Why this works: People avoid tasks that feel time-consuming or overwhelming. A CTA that emphasizes speed and simplicity lowers resistance. 2. Use urgency to create momentum: Instead of: “Sign Up for the Sale” I tested: “Ends Tonight: Claim Your 50% Off” Why this works: A deadline taps into FOMO (fear of missing out), pushing people to act now instead of “later.” 3. Highlight a benefit, not a feature: Instead of: “Learn More” I tested: “See How We Boosted Revenue by 27%” Why this works: People don’t want to “learn”. They want outcomes. A benefit-focused CTA paints a clear picture of the value they’ll receive. 4. Be specific, not generic: Instead of: “Click Here” I tested: “Download Your Free Email Template” Why this works: Clarity builds trust. When someone knows exactly what they’ll get, they’re far more likely to click. 5. Match your CTA to their stage in the journey: Instead of: “Buy Now” on a first touchpoint I tested: “Get a Free Demo” Why this works: Asking for too much, too soon, feels pushy. Tailoring your CTA to where the customer is in their decision-making process creates a smoother path to conversion. --- The Big Lesson: Your CTA shouldn’t be an afterthought. It’s the bridge between interest and action. Small tweaks like emphasizing speed, clarity, or outcomes can make a massive difference. What’s the best-performing CTA you’ve tested? Drop it in the comments.