How to mine customer quotes for sales emails

Here's how I'd build endless content ideas from customer interactions (the easy way): First, I'd stop doing guess work. Instead, look for these signals: • Pain points — What’s frustrating them? • Curiosity — What questions or objections? • Momentum — What wins (or losses)? Then, you can turn this into a system. Here's how: 1. After every sales call, send prospect a form. 2. Record and transcribe your sales calls. 3. Categorize your customers into categories. 4. Turn prospect patterns into posts. If someone in your target audience asks a question, others are asking the same thing. If someone shares a problem they are facing, others are facing the same problems. If someone shares a win, make it known. Others are seeking the same thing. Next, simplify your writing process with plug-and-play formats: • "What to know before solving [pain]" • "How [Customer] fixed [pain] in 3 steps" • "Struggling with [pain]? You’re not alone" • "The fix for [pain] you’re missing" • "Why [belief] is hurting [ICP] results" Templates = speed. Signals = accuracy. Then, automate the intake. Make it effortless. • Log all chats, DMs, and emails in one place • Grab quotes from calls for hooks and posts • Use AI to turn convos into content ideas • Spend 30 mins Friday mining for content Call it your “idea harvest.” One session a week can fuel a month of posts. Finally — let your audience do half the work. If you want better ideas, ask better questions. End posts with: “What’s your biggest challenge with [topic] right now?” DM new followers: “What’s one thing you’re working through lately?” Send out a 2-minute quarterly survey titled: “Help me write better content for you” The more signals you collect, the less content feels like a chore — and the more it becomes a mirror of your customers. If 80% of your content isn’t coming from your customer ideas, you're building for nothing. Listen, study, and post 100x faster. Your next content ideas are literally right in front of you. Get going.

If you want to turn customer stories into cash, you need to turn them into assets. Not “publish one time, one way” and hope for the best. You need to turn one story into a lead generating, prospect-nurturing, objection-busting, deal-accelerating, buyer-persuading, campaign’s worth of content. Here’s the simplest way I know how: 1. Capture the core story on both video and written (if you have permission) 2. Produce a deep dive written piece driven by details and customer narrative. This is for the information seekers; the skeptics. 3. Create a full 2:00-3:00 testimonial video to go along with it, but also map out the story beats in video (challenge/solution/results) and key quotes and produce those as snippets to embed alongside the written so you can test both. Use those same snippets in ads and on social; test for impact. 4. Produce a one-sheet version for cold outreach and sales. 4.5 The minute you have three or more stories, convert this into a nuclear deck with one-sheets and quotes from each one. 5. Take the tight summary you did for the one-sheet, visualize it, and create a carousel you can test on social in promoted and organic posts. 6. Grab the best quotes from the story and turn them into images for social — and to test in ads (remarketing, social feed.) Yes, you CAN drive leads into a case study page instead of a landing page, and this can work well on remarketing. 6.5 Categorize the quotes based on content and deploy them on your website near areas of friction to improve conversion rates. Test both video and written if you can. 7. Go back to the core transcript. If you have permission, turn it into a focused Q&A style blog post to try to rank for the company/individual’s name and provide yet another spin on the same story. 7.5 If the customer is open to it, clean up the entire video and publish it documentary-style along this piece. Try not to overpolish this version too much, and it can double as a customer reference video, especially if you asked hard and honest questions. 8. Look at your nurture sequences. Find a way to link off to or share the story at an appropriate time for an upsell, to demonstrate a new feature, or to combat a fear/apathy. 9. When you’ve accumulated some stories, run a customer of the month campaign on social and invite other customers to submit their stories in order to be featured. End of year, do a round-up post. 10. Share the story in your newsletter to clients. Turn it into internal training material on what a satisfied customer looks like. Mine the transcript for voice of customer insights for messaging and positioning. Frame testimonials on the walls around your office (if you have one) to encourage a culture of caring about feedback. There are other 100 ways to use one story (we literally put out a resource on this I can share if you’re interested) - don’t settle for just one.

Selling to enterprise buyers for 7 years, I thought scaled cold email was a waste of time. Without taking the time to understand the person and make a relevant connection to my product, they’d just mark me as spam. So I got my leads from warm intros and trade shows, but it wasn't scaleable. When I saw how Volley could scale outbound that actually builds trust & rapport with buyers, I was impressed and jumped on board. It’s been 2+ years now, and today’s a big day. We analyzed 6,413 personalized outbound emails and turned them into guidelines. Now you can steal our approach to crafting hyper-personalized and relevant outbound emails that book 18% more meetings: 1. Finding online content relevant to the prospect or account 🕵️ 2. Write a detailed & concise reference of the content 📄 3. Use direct quotes from the content 💬 4. Specifically mention why it is relevant to you 🤝 5. Acknowledge the recipient's expertise, leadership, and/or mindset 🧠 6. Ask a thought-provoking questions at the end that demonstrates curiosity ❓ Comment “personalization” and I’ll send you 12 example emails using this approach 👇 #sales

Marty’s been fly-fishing 3 months every year for 52 years. This year, he took me with him. Here’s the first thing Marty taught me: “To attract fish, you need to use flies that mimic the bugs in the water.” “These are nymphs.” “Fish are more likely to bite if the fly resembles their natural prey, which right now are these guys.” “It’s called matching the hatch.” In sales, you have to match the hatch too. Your prospects are more likely to “bite” when you match the conversations already happening in their heads. How do you match the conversation? Mine success stories for quotes about what sucked before the customer switched – AKA the “before story.” The key is selecting words within quotes. Extra points if you find emotionally charged words like “nightmare.” For example, here’s a before story quote I found for HEY: “Been using HEY several weeks and no longer dealing with spam, long lists of “unread” messages, or sorting out annoying but important docs” And here’s how I used the before story quote in a cold email: “You shouldn’t have to deal with spam, long lists of ‘unread’ messages, or sorting out annoying but important docs.” The big idea? Good messaging isn’t written; it’s found. Match the hatch.