How to increase email revenue with customer language

Fact: You’re probably messing up your email marketing by not paying attention to what your customers really want. Want to stop bleeding cash and start seeing some real engagement and sales from your emails? Follow these steps 👇 Step 1: Truly understand your customers Stop guessing. Start paying attention to the signals your customers are throwing at you. Which emails do they open? What time are they in their inbox? Use this data. It's gold. Match your email send times and content to their habits, not your convenience. Step 2: Cut out anything generic Nobody cares about your "Dear Valued Customer" emails. Get real. Dive into what your customers are into. Segment them based on their actions, purchases, and interests. Make your emails feel like they're coming from a friend who knows them, not a robot. Step 3: Ask, listen, act The most ignored step: actually asking your customers what they think about your emails and then using that feedback. It's simple. Send a survey, ask for feedback directly in your emails, and use what they tell you to make your emails better. Bottom line? Your emails could be making you more money, building loyalty, and driving sales through the roof. But only if you stop being lazy with your approach. Understand your customers, personalize like a pro, and use their feedback to dial in your strategy.

Increasing revenue from email using email psychology. Here's the exact process: Map out your audience's mental state >> Create a "brain blueprint" for each day of the week >> Identify morning, afternoon, and evening mindsets >> Note key shifts (e.g., Sunday night dread vs. excitement) Align your content with their mindset >> Send more educational content in the mornings when minds are fresh >> Use inspirational stories in the evenings when brains are tired >> Leverage urgency on Fridays and Sundays (end-of-week psychology) Optimize email structure >> Place CTAs "above the fold" for mobile readers >> Use multiple CTAs throughout longer emails >> Keep evening emails short and dopamine-friendly Time your sends strategically >> Educational content: Early mornings (Tuesday-Thursday) >> Sales pitches: Early mornings or couched in relevant content >> Motivational content: Evenings and weekends Track and adjust >> Monitor engagement rates across different times/days >> Refine your "brain blueprint" based on your specific audience >> Be willing to break "rules" if the data supports it This approach is fantastic for increasing engagement and conversions.

It’s not about sending more emails; it’s about sending the right ones. For a UK-based jewelry brand, email became the star of the show, delivering incredible results in just two months: - 36.75% open rate – outperforming industry standards with messaging that truly resonated. - 4.02% click-through rate – reaching and engaging the audience where it mattered most. ⁠- 800K+ revenue increase – all within just 60 days. Here’s how we made it happen: - Understanding the audience: We got deep into what matters to British women aged 25-55—elegance, simplicity, and timeless design. The result? Emails that felt personal and aligned with the brand’s identity.  - Building trust over time: Starting with 500 emails, we scaled gradually (20% daily), focusing on quality over quantity to build a strong sender reputation.  - Making every email count: Follow-ups were crafted specifically for engaged users, creating a sense of connection and driving real action. This wasn’t about sending more—it was about creating thoughtful, effective campaigns that delivered results. What’s the one email marketing insight you wish you’d known sooner? Drop it in the comments! #EmailMarketing #RevenueGrowth #Schbang

EVERYONE has a copywriter on staff now. Which means you'll need to level up your skills if you want to win in 2025. Here are four copywriting styles that will help you stand out in inboxes and increase your email marketing revenue: 1. Gamification Take a "boring" subject and make it fun. Use challenges, quizzes, and rewards to grab attention and boost engagement. BAD: "Save 20% on all outerwear." GOOD: "Can you beat our 60-second savings challenge? Try now to unlock exclusive deals!" 2. Storytelling Everyone loves a good story. Craft a narrative that inspires readers or forges an emotional connection to make your message (and your brand) more memorable. BAD: "Pay down your debt – fast" GOOD: "From rock bottom to the top: How Sarah turned her life around in 30 days" 3. Conversational This style feels like chatting with a friend. It's all about building rapport with your reader, so you come off as approachable and trustworthy. BAD: "Organize your calendar" GOOD: "Got a case of the Sunday Scaries? Let's take back control of your time and your sanity." 4. Mission-Driven Let your readers know you're on the same team. Speak directly to your customer's values and show how your brand is contributing to causes they care about. BAD: "A portion of proceeds go toward charitable causes." GOOD: "Join us in the fight against hunger. Every purchase feeds a family in need." Each of these styles has its own strengths, but they all share one common goal: to create a deeper connection with your audience. Start by LISTENING to your audience, so you can understand their motivations and preferences. Then, choose the style that has the strongest overlap between your brand voice and what is likely to resonate with your target audience. If you're not 100% sure, don't be afraid to experiment with a few different approaches. Just be sure to space them out a bit so you don't come off as too "all over the place." Once you find the perfect combination of message-market fit, your email marketing sales will take off. Which one are you going to try first?

Ever wonder why your emails get ignored? It's not you... it's your strategy. Most marketers blast generic content... ...and wonder why subscribers tune out.   Here's the 3-step formula to turn it around:   1. Segment your list ↳ Use tools like Mailchimp or ConvertKit ↳ Group by interests, behavior, demographics ↳ Example: Coffee lovers vs. tea enthusiasts   2. Craft personalized content ↳ Tailor subject lines (↑ 26% open rates) ↳ Create unique offers per segment ↳ Use dynamic content blocks   3. Add interactive elements ↳ Embed quizzes (Typeform integration) ↳ Include clickable images (↑ 300% CTR) ↳ Design mobile-first (65% of emails opened on mobile)   My results: ✓ 42% increase in open rates ✓ 78% boost in click-through rates ✓ $50K additional revenue in 30 days   "But isn't this time-consuming?" Sure, it takes effort. But the ROI is worth it. One client saw a 5x return in just 2 weeks.   Remember: In today's crowded inbox, personalization isn't just nice-to-have. It's essential for survival.    Ready to transform your email marketing? Let's connect! 👇   #EmailMarketing #DigitalStrategy #ROI