Frameworks for Email Copywriting That Generate Revenue

Want your words to actually sell? Here’s a simple roadmap I've found incredibly helpful: Think of crafting your message like taking someone on a mini-journey: 1. Hook them with curiosity: Your headline is the first "hello."  Make it intriguing enough to stop the scroll.  Instead of just saying "Email Marketing Tips," try something like "Want a 20% revenue jump in the next 60 days? (Here's the email secret)."  See the difference? Promise + Specificity = Attention. 2. Tell a story with a villain: This might sound dramatic, but hear me out.  What's the problem your audience is facing?  What's the frustration, the obstacle, the "enemy" they're battling?  For the email example, maybe it's "wasting hours on emails that no one opens."  Giving that problem a name creates an instant connection and a sense of purpose for your solution. 3. Handle the "yeah, but..." in their head: We all have those internal objections.  "I don't have time," "It costs too much," "Will it even work for me?"  Great copy anticipates these doubts and addresses them head-on within the message. 4. Show, don't just tell (Proof!): People are naturally skeptical.  Instead of just saying "it works," show them.  Even a simple "Join thousands of others who've seen real results" adds weight. Testimonials, even short ones, are gold. 5. Make it crystal clear what you want them to do (CTA):   Don't leave them guessing!  "Learn the exact steps in my latest guide" or "Grab your free checklist now" are direct and tell them exactly what to do and what they'll get.  Notice the benefit in the CTA example: "Get sculpted abs in just 4 weeks without dieting." And when you're thinking about where you're sharing this (LinkedIn post, email, etc.), there are different ways to structure your message. The P-A-S (Problem-Agitate-Solution) or A-I-D-A (Attention-Interest-Desire-Action) frameworks are classics for a reason. The core difference I've learned? Good copywriting isn't about shouting about your amazing product. It's about understanding them – their challenges, their desires – and positioning your solution as the answer in a way that feels like a conversation, not a sales pitch.

Last week, I generated 14 inbound leads & 7 sales calls for my agency with ONE simple email: I call it the "Need Help?" Email. The best part? You can use this same approach to book more calls every single month. And it only takes 15-20 mins to write & send this email. Here's the simple framework behind it: 1/ Personal Open Start with a brief, friendly intro that acknowledges why you're reaching out. Keep it casual & make it feel like a direct 1:1 message (even if you're sending to multiple people). 2/ Pain Point Recognition Directly call out a specific challenge your ideal clients are facing RIGHT NOW. Make it timely & relevant to grab their attention. 3/ Value Offer Position yourself as having a solution to this challenge. No need to be fancy here - just clearly state how you can help them solve this specific problem. 4/ Service Showcase Briefly outline 2-3 specific services or solutions you offer. Use bullet points to make this scannable. Focus on outcomes, not features. 5/ Proof Element Include a quick mention of results you've achieved for others. This doesn't need to be elaborate - just a sentence or two that builds credibility. 6/ Clear CTA End with ONE simple action step. Make it low-friction (like "reply to this email" or "book a quick call here"). And that's it! Hope you can give it a try. PS - Have any follow-up questions before implementing this? Drop them below. I'd love to help!

Alex Hormozi revealed the 3-7-30 framework he uses to drive 7-figure sales from his newsletter audience. Here’s how you can implement it: Most companies kill email nurture with: 🚫 “Hey John, I think this could be so useful for you. We’ve worked with 100 companies like XYZ. Let’s hop on a call?” Nobody wants that. It lowers your status and makes you look like a pushy salesperson. Instead, you should educate and guide your audience to persuade them to buy. The formula: 80% education, 20% sales. Here’s how to do it using Alex’s 3-7-30 framework: 1. First 3 days Day 1: Show your best case study Elements of a great case study: Client introduction > Similar problems they faced and the consequences > How they found you and trusted you > How your solution solved their problem > Share the results (numbers/metrics and client quotes) Day 2: Best client transformation Share how a client transformed their situation after using your product/service. For example, if you’re selling a sales solution, you can share the client's before/after story. Before: Stuck at $10K MRR, no consistent revenue channel, nervous on sales calls After: $50K MRR, 1-2 consistent revenue channels, confidently closing high-ticket sales Position your product as the bridge between the before and after transformation. Day 3: Biggest Industry Insight Share unique knowledge (trends, hidden opportunities, expert takes, insider tips) that shows your experience and establishes your credibility. 2. Next 7 days For the next 7 days, tackle common objections every other day. Here’s how we did it for our client: We emailed ~300 subscribers and asked if they would provide feedback on something we were creating. ~50+ agreed. We talked with them and uncovered potential fears/concerns buyers might have. Then, we addressed them individually in different emails. For example, the top objections you can tackle: • "Too expensive" → Showed 10X ROI case study (add video testimonial for more impact) • "Not for my industry" → Featured wins across 5 different niches • "No time to implement" → 6-week accelerator, and you’ll close a sale by the end 3. Next 30 days Send two emails per week. Alternate between success stories (more proof) and industry insights (more credibility). These emails should be valuable enough that even if the prospects don’t buy, they thank you for the insights you shared. I followed this similar (3-7-30) template for one of my clients. Here are the metrics: $47 product • 10 emails sent • 46% average open rate • 3.4% average CTR • Sales page CVR: 23% • Up-sell rate to $5k accelerator: 7%

Here's my bulletproof framework for writing cold emails that convert (after generating $10M+ for my clients): 1) The 2:1 Rule For every 1 thing you say about yourself, say 2 things about your prospect. Bad: "I've helped 100+ businesses grow with cold email" Good: "I noticed you're scaling [company] rapidly and your LinkedIn content is crushing it. Saw you just hit [milestone] - congrats! I've helped similar companies in [industry] scale their outreach..." 2) The Three Second Rule Your email should take 3 seconds to read and respond to. Keep it under 50 words. - One clear CTA - No complex questions - Make it a simple YES/NO 3) The Trojan Horse Strategy Remember the story? Greeks left a wooden horse, Trojans brought it inside, Greek soldiers emerged at night and opened the gates. Here's how this works in cold email: "I was reading your email newsletter today and noticed a few things in your copy that are likely affecting your sales. Mind if I share a quick video explaining further?" You're coming in as a customer who found issues, not a salesperson pushing services. 4) The Relevancy Rule Don't just say "We can help you generate leads" Instead: "We can help you schedule 15 extra appointments with patients seeking dental support every month without spending a penny on TV ads or billboards" Keep in mind doctors don't care about leads. They care about filled appointment slots. 5) The Social Proof Framework "We recently worked with X company in X [niche] (niche must be relevant to them) and delivered X results. Mind if I send a short video sharing how we can do the same for you?" That’s it. If you found this valuable, follow me for more content on cold email.

If you want your content to generate sales calls (not just vanity metrics) Here are 6 non-negotiables I've discovered after helping 25+ clients convert content into contracts: 1. The Million-Dollar hook Your opening sentence determines who stops scrolling. Never start with "Today I want to talk about..." Instead, name your buyer directly or call out their specific pain point. When you write "For SaaS founders tired of..." or "If your sales team can't close inbound..." you create an immediate filter. The right prospects feel seen, while everyone else scrolls past. That's exactly what you want. 2. Proof-First Authority isn't claimed, it's demonstrated. Lead with concrete results before sharing insights. Start with "After analyzing 1,000+ high-converting posts..." or "From generating $2M in client revenue through content..." This isn't bragging – it's positioning. When you establish credibility upfront, everything that follows carries more weight. 3. The Conversion Triangle Every high-converting post balances three elements: pain, insight, and solution. Pain without insight is just complaining. Insight without pain is just teaching. But when you combine both and point toward a solution, that's when you're selling. It's about showing prospects you understand their problem, have solved it before, and can solve it again. 4. The Language Mirror Take the exact phrases your clients use in Zoom calls. Their objections become your hooks. Their questions become your content. When prospects read their own thoughts in your posts, they feel understood at a deeper level. That's when they reach out. 5. The Strategic CTA Never end your posts with a generic "thoughts?" Instead, make engagement meaningful. Guide readers to save your post for specific situations. Ask them to comment for additional resources. Every call to action should move them one step closer to becoming a client. 6. The Inbound Trigger Plant buying signals throughout your post. Phrases like "We help founders who..." or "Our clients typically see..." give readers permission to reach out. Make it clear who you serve and what results you deliver. The best prospects will self-identify. Liked what you read? Repost ♻️ and share it with your network. PS: This is Day 12 of my #75dayhard challenge on LinkedIn.

I’ve earned a little over $1.2M as a freelance copywriter since 2020. I made it happen by mastering 3 simple writing processes: 1) Research 2) The PAS Framework 3) Revision. If you can nail these 3 steps of your writing process, you’ll out-earn every marketer you know. Here’s how: → Research Very few copywriters give this the attention it deserves. You need to know everything you possibly can about the person reading your content. What are their motivations? How old are they? Who do they follow on social? What’s their lifestyle? What’s their income? Dig as much as you can. This doesn’t just make it easier for you to write—it makes your copy way more effective. → PAS (Problem–Agitation–Solution) This framework has been driving advertising since the 1800’s. There’s a reason for that. Don’t try to reinvent the wheel. Your copy must follow this framework or it won’t sell. Identify the problem your audience is facing. You’ll know, because you did the research. Call it out plainly in your copy. Agitate it. Make the pain point severe for your reader. Use words that invoke visuals. Present a solution. How does the product solve the problem you just agitated? Again—this has been working for 100s of years. Get creative with it, but make sure your copy follows PAS. → Revision This one is the most tedious. It’s also the most important. Spend more time revising than you do writing. When you’ve finished writing, step away from your content. Let it breathe. Then review from the POV of your audience with 1 question in mind: “Do I still give a f***?” Your copy needs to be engaging from start to finish. If it’s not, your audience won’t finish reading it (let alone convert).  You’ll notice things in revision that you won’t see while writing. Don’t skip. These 3 concepts are simple but powerful. I owe a lot of money to whoever created them. Master them, and you’ll ship incredibly valuable copy. What would you add?