Fix Common SaaS Email Pitch Mistakes

I've run hundreds of email account audits, and I always see the same mistakes. Here are the "5 Deadly Sins" that are killing your email performance – and how to fix them. MISTAKE #1: TOO MUCH EMAIL VOLUME When it comes to email marketing, engagement is far more important than list size. Sending too many emails can overwhelm your subscribers, leading to lower engagement rates, increased unsubscribes, and damage to your sender reputation. This turns into a “boy who cried wolf” scenario, where too much volume results in your messages getting ignored or sent to SPAM. THE FIX: Focus on quality over quantity. Prioritize sending valuable content at a steady cadence rather than hitting an arbitrary volume target. MISTAKE #2: NOT SEGMENTING YOUR AUDIENCE If you’re still sending “email blasts” in 2024, you’re gonna have a bad time. Sending the same email to your entire list without considering a subscriber’s unique needs or interests is a recipe for terrible engagements, sales, and unsubscribe rates. THE FIX: Segment your list based on demographics,interests, or behaviors. Send hyper-personalized content to maximize relevance and improve conversion rates. MISTAKE #3: WEAK OR MISLEADING SUBJECT LINES Using vague, spammy, or clickbaity subject lines is an absolute no-no. If your subject line is unclear, it’s not getting opened. If it makes a promise that your content doesn’t deliver on, your subscribers will lose trust, killing your future engagement metrics. THE FIX: Craft subject lines that are both clear and compelling. Set expectations for what’s inside and make sure the email content follows through on that claim. MISTAKE #4: IGNORING MOBILE OPTIMIZATION Current estimates suggest that around 60% of website visits take place on mobile devices. Similarly, studies have shown that around 40-60% of email opens happen on mobile. So, why do so many brands invest thousands in mobile optimization for their SITE, and almost nothing in optimizing their EMAILS? THE FIX: Use responsive email templates that adjust to any screen size, and always test how your emails look on mobile before sending. MISTAKE #5: FAILING TO ANALYZE PERFORMANCE For many brands, email marketing is an item on a to-do list that just needs checked off. If you’re not running a post-send analysis to determine what’s working and what’s not, you are absolutely leaving money on the table. THE FIX: Analyze your email marketing metrics on a monthly basis to understand what’s working and use that to drive further experimentation and optimization. I see these mistakes in every single account I audit – and it KILLS me. Get these low cost, high impact opportunities dialed in and you’ll dramatically improve your results.

🚨 "We need more meetings!" could be hurting you "If we could just get in front of more prospects, we'd close more deals..." I hear this from SaaS CEOs all the time. But here's the hard truth: Getting more at-bats with a broken swing won't win the game. Here's what I've learned after working with multiple B2B SaaS companies: Your sales pitch is likely sabotaging your success. 6 deadly pitch mistakes that are costing you deals: 🎯 Making it all about YOUR product instead of THEIR problem 🤓 Drowning prospects in technical jargon and features 🏃♂️ Failing to show why you're different from 20 similar solutions 🤝 Leaving buyers confused about next steps ❓ Creating more questions than answers 🎭 Showing everything you do (instead of just what they need)   Here's the reality: Prospects don't add up features, they average them. If only 20% of your features match their needs, they see it as paying for 80% they won't use. The Fix: Stop chasing more meetings until you nail your strategic narrative. Your story needs to: • Frame the problem in THEIR world • Show why existing solutions fall short • Demonstrate why your approach is uniquely suited to their needs Real Results: I helped one SaaS company rebuild their narrative from scratch. Result? Website with new narrative produced 265% increase in demo requests and initial sales meeting to pipeline ratio improved resulting in 4.2X pipeline growth. The lesson? Before you focus on getting more meetings, get the story right. Agree? Disagree? What's been your experience with sales pitch effectiveness? ---------------------------------- FYI, this is just one of the 5 Marketing Mistakes I cover in my new Scale Your SaaS Playbook (🔗 in bio). 

Are your sales emails so ‘nice’ they’re costing you deals? Here’s the brutal truth: wimpy, apologetic emails get ignored. If you’re typing 'sorry to bother you' or 'I hope this finds you well,' your prospects are already scrolling past. Weak vibes don’t win. Confidence does. After working with hundreds of clients (and seeing countless sales pitches), I’ve spotted the fix. Ditch the fluff—try these rewrites: Weak: 'I’d love to show you our software sometime.' Bold: 'We cut ABC Corp’s downtime 50% by locking out ransomware. Want that? Let’s talk.' Weak: 'I think our solution could help…' Bold: 'Our solution stops IT-OT chaos cold.' (No 'think.' Own it.) Weak: 'Just wanted to share some info…' Bold: 'Here’s how we’ll save your production line—based on your last earnings call.' Prospects skim. TL;DR kills deals. Short, punchy, problem-solving emails win every time. CEO tip: Write like your product’s a game-changer. It is. Stop tiptoeing—clarity and guts close sales. This hit home? Smash that Like, drop your best email hack in the comments, or share this with your team. Let’s kill the 'nice' epidemic together! #SalesTips #EmailHacks #Copywriting #BusinessGrowth #Leadership