Writing Informative Guides That Boost SEO

Most B2B SaaS businesses I see are leaving at least $20K/month on the table. Let's fix that. You may want to bookmark this post since it's a bit long. 1. High-Intent Keywords: Focus on Conversion, Not Traffic Instead of chasing keywords like "CRM software" or "email marketing," think specific problems and solutions. Examples: “CRM for freelance teams managing client pipelines” “Best automation tool for eCommerce businesses under $50/month” These keywords attract users who are actively shopping for tools like yours. Use tools like Ahrefs to spot long-tail keywords with low competition but strong purchase intent. Focus on keywords that align with the decision stage of the buyer journey. 2. Use Case Pages: Build Pages for Every Audience Don’t assume your audience is one-size-fits-all. Create dedicated landing pages for specific industries and roles. Examples: /crm-for-saas-sales-teams /email-marketing-for-agencies /marketing-automation-for-nonprofits These pages rank better because they are hyper-relevant and speak directly to the audience’s pain points. Include testimonials or case studies specific to each audience. For example, on a page for agencies, include a quote from a top-performing agency client. But make sure you're doing internal linking on all pages, too. 3. Long-Form Content: Write Guides That Dominate Content under 1,000 words is dead in competitive niches. Long-form content (2,000+ words) ranks higher and drives more demos. Example Topics: “How to Choose the Best CRM for Small Business Sales Teams” “Complete Guide to Automating Your Email Marketing in 2024” How to Structure Your Guide: Intro: Call out the problem (“Choosing a CRM is overwhelming, here’s how to simplify it.”) Detailed Steps: Break down exactly what the user needs to do. Case Study or Data: Show the ROI of using a solution like yours. CTA: “Get the complete toolkit, book a free demo.” Add a “Jump to Section” table of contents to improve user experience and SEO. 4. Thought Leadership: Create Authority Content That Earns Links Thought leadership is about building trust with your audience and earning backlinks naturally. Ideas: Original Research: Publish stats your competitors can’t. Example: “Top 10 CRM Trends for 2024: Insights from 1,000+ SaaS Leaders.” Whitepapers: Create downloadable PDFs that double as lead magnets. Guest Contributions: Pitch original angles to industry sites to earn high-authority backlinks. 5. Competitor Comparison Pages Most prospects are Googling "[Competitor] vs [Your Tool]." Own this space. Examples: “HubSpot vs Pipedrive: Which Is Better for SMBs?” “Top Alternatives to [Competitor] for SaaS Teams.” Include feature breakdowns, pricing, and testimonials to drive conversions. 6. Retargeting SEO brings traffic, but retargeting ads close the deal. Your 90-Day Plan Days 1-30: Build high-intent pages and start a long-form guide. Days 31-60: Add schema markup and comparison pages. Days 61-90: Launch retargeting ads and scale what’s working.

This strategy took my blogs from page 5 to page 1 (Writing content but not ranking? Read this) When I first started writing SEO content, I had no clue. ↳ I stuffed keywords like my life depended on it ↳ I chased trends instead of solving problems ↳ I focused on word count, not quality None of it worked. My posts got buried. Here’s the ranking framework that changed everything: 1. Intent First 2. E-E-A-T Always 3. Optimise, Then Publish Let me explain 👇 1. Understand Search Intent ↳ Google wants to give users exactly what they're looking for ↳ Know the 4 types: Informational, Navigational, Commercial, Transactional ↳ Match your content format and tone to the searcher's goal ↳ Stop guessing analyze the top 5 results for every keyword 2. Show E-E-A-T (Experience, Expertise, Authority, Trust) ↳ Add personal examples or real stories = Experience ↳ Mention credentials or cite expert opinions = Expertise ↳ Build topical authority with interlinked, deep content = Authority ↳ Keep your site fast, mobile-friendly, secure = Trust 3. SEO Polish Before You Publish ↳ Use one main keyword naturally no stuffing ↳ Add semantic keywords (LSI) for context ↳ Write catchy, clear meta titles & descriptions ↳ Use headers, bullet points, and images to improve readability Bonus Tip? ↳ Google ranks helpful content, not robotic text ↳ Write like you’re helping a real human (because you are!) ↳ Focus on value, not just volume SEO content isn't just about writing. It’s about aligning with Google's mission: "Organize the world’s information and make it universally accessible and useful.” —-------------- P.S. Was this helpful

Founder: "I want to generate revenue with SEO, but lack internal skills and have no idea where to start." Me: Here's a 5-step plan. ↓ 1. Mine for insights: - Review HFDs (hopes, fears & dreams) of your ICP - List their top problems, fears, doubts, aspirations - Review client interviews, reviews, talk w/ CS/Sales - Find common threads for bullet points 1 and 2 - List specific topics of interest based on the above ↳ Deliverable: 10+ specific, customer-driven topics -- 2. Perform a content gap analysis: - Plug your top 5 competitor's URL in Ahrefs/Semrush - Competitors = similar biz size (AKA revenue volume) - Identify top keywords they get a lot of traffic from - Find out what's tied to the content on their blog - Perform gap analysis & look for keywords that are: - Relevant, high-intent, realistically rankable (KD <30) ↳ Deliverable: juicy keywords you can add to Step 3 -- 3. Research keywords: - Based on insights from step 1 and 2, ID keywords - Focus on volume, keyword difficulty (KD) & intent - KD: new site w/ low DA? Aim for <30 KD keywords - Intent: focus on informational keywords to educate - Informational = how to, best ways to, <topic> guide - Intent: focus on transactional to attract and convert - Transactional = <topic> reviews, competitor 1 vs. 2 ↳ Deliverable: a big list of MOFU & BOFU keywords -- 4. Prioritize and plan the content in your pipeline: - Prioritize bottom of funnel stage (higher intent) - Focus on KD <30, so you have a chance to rank - Unless you have a good domain authority (>40) - Create guidelines for each planned content piece - Identify the topics/keyword(s) you want to go after - Add format, target reader, sub-topics, and angles - Detail HOW you will make it bigger/better/different - It MUST be better than any top 10 SERP result ↳ Deliverable: a content roadmap for 50+ pieces -- 5. Produce the content: - Depending on the topic and complexity, you can… - Leverage in-house/external subject matter experts - Use ChatGPT to give you a skeleton you can work on - Then, make it the best possible content on the topic - 4S: substantial, skimmable, swallowable, shareable - EAT: expertise, authoritativeness, and trustworthiness - Optimize for on-page SEO and delightful UX ↳ Deliverable: 50+ detailed blog posts ready to rank Of course, you could produce MUCH MORE content depending on the topics you're tackling, your resources availability, and willingness to AI-assist the whole engine. Anyway, here's the TL;DR to start generating revenue with SEO: Research — prioritize — plan — produce. Let's go.