Writing Posts That Are Authentic and Relatable

✨ Let’s be honest, most “personal brands” on social media feel like a Canva template with a pulse.✨ Same quotes. Same vibe. Same safe, polished tone that could’ve been written by anyone. But here’s the thing: people don’t connect with perfection. They connect with presence, the kind that’s honest, a little messy, and unmistakably you. When I first started showing up online, I thought I had to be polished to be taken seriously. I played it safe. I wrote what I thought people wanted to hear. And it flopped. It wasn’t until I started sharing real stories, the highs, the heartbreaks, the humor, the hard truths, that things shifted. That’s when people leaned in. That’s when they started saying, “This made me feel seen.” That’s when the right opportunities started showing up. If you’re trying to build a personal brand that actually moves people (and attracts the right ones), here’s what works: 1. Own your essence. Your story, your tone, your perspective, that’s the brand. The goal isn’t to sound like everyone else. It’s to sound like you, unapologetically. 2. Pick your platform and commit. You don’t need to be everywhere. Just show up consistently where your people are. And remember: visibility without intentionality is just noise. 3. Rotate your content like a pro. Educate. Share personal stories. Inspire. Be relatable. People should leave your posts feeling something, not just scrolling past it. 4. Engage like a real person. Reply to comments. Comment on others’ content with more than “great post.” Build community, not just content. 5. Share the real, not just the highlight reel. Your behind-the-scenes process? That messy middle? That’s what people relate to. And it builds more trust than a polished PR version ever could. 6. Watch what resonates, and refine. Look at what your audience leans into. Pay attention to the messages that get saved, shared, and DMed. Then do more of that. Because at the end of the day, your personal brand isn’t something you fabricate. It’s something you reveal. And when you do it with heart, honesty, and consistency, you don’t just attract an audience. You build a reputation. What’s one strategy that’s helped you show up more authentically online? I’m sharing mine, now you share yours. #PersonalBranding #AuthenticMarketing #ContentWithHeart #DigitalPresence #LinkedInTips 

Six years ago, I never wrote on LinkedIn. I only had 3,000 followers. My first post got 2 likes and 0 comments... Now, I have 22.000 followers, my last post had over 1.200 comments and my impressions have grown with 798% percent in the last 365 days... Here’s what I learned along the way: 1️⃣ Just start. This is the most important lesson. My first post? Full of spelling mistakes. No hook. No clear lesson. Just a messy brain dump. But I posted it anyway. The habit of writing is what makes you better. Just start. 2️⃣ Find your niche (and sub-niche). The more specific you get, the more loyal your audience becomes. Think: running → marathon running → ultra-trail running. 3️⃣ Build a system that works for you. Some of the biggest LinkedIn creators taught me this: 🔹 Block time to write multiple posts at once. 🔹 First write 10 headlines of your LinkedIn posts before writing the actual linkedIn post. 🔹 Tell stories. 4️⃣ Write about what excites you. Could I write about recruitment every day? Sure. But my true passion? Entrepreneurship. Growing Matchr. Recruitment is part of that, but not the whole story. Passion keeps you consistent. 5️⃣ Start with a hook. If the first line doesn’t make people click ‘See more,’ they won’t. 6️⃣ Personal, vulnerable, and relatable stories always win. 7️⃣ End with an invitation. Ask a question. Get people talking in the comments. 8️⃣ Find an accountability partner. Writing with someone else makes the journey easier and more importantly keeps you going. Still reading? Great. Remember lesson 1? Just start. What other LinkedIn writing tips have helped you? Drop them in the comments!

I just crossed 90,000 LinkedIn followers (!) I went from too scared to post to coaching Tech CEOs - I just wish I knew these 9 lessons sooner. 1. Get people to *sprint* to "see more" (without being cringe) Posts live or die by the first 1-2 lines So spend the most time on your hook. 1st person stories, curiosity gaps, or bold statements perform the best. 2. Focus on relatability over expertise. People connect with people, not titles Share struggles and wins Your journey matters more than your highlight reel. 3. Use pronouns LIBERALLY We like "You" and "I" Once I did this, my engagement spiked like an olympic volleyball player. Use them. 4. Emphasize *outcomes* not just information Nobody cares about your "5 tips" unless they solve real problems. Frame everything through the lens of: "How will this make you better?" 5. Write how you talk Ditch the corporate robot voice Use contractions. Keep it conversational. If it sounds weird when read aloud, rewrite it. 6. Format for mobile scrollers No text walls! Short paragraphs, double-spaced. Simple formatting = higher readership Your ideas deserve oxygen to breathe. 7. Hit emotional nerve centers Logic makes people think, but emotion makes them act. Talk about challenges and go into DETAIL. Posts where readers think "finally, someone gets it!" will always outperform. 8. Reframes are GOLD Take conventional wisdom and flip it Welcome disagreement. 9. Keep it concise and cut ruthlessly. My best-performing posts are rarely my longest ones. (Hopefully this one's an exception!) Punchy beats long with the wind every time. I'm honestly blown away by this journey. 90K wasn't even on my radar when I started posting here. But what matters most isn't the number. It's the conversations, friends, and business I've built along the way. Thank you for being part of this incredible ride! Time to keep makin' waves 🌊