Writing Impactful Social Media Bios

7 LinkedIn About Sections That Land Six-Figure Jobs: 1. The Authority Opener Your professional identity and expertise are your opening line. But instead of the traditional “I am a [your role] with X years of experience…”? Lead with this template: "I help [specific audience] achieve [specific result] through [your unique method]." This immediately positions you as a solution provider rather than just a job seeker. 2. The Transformation Story Use 2-3 concise sentences that highlight key professional moments & connect your past experiences to your current expertise. For example: “I started in [Field A] where I [built X skill]. After [key moment], I shifted to [Field B]. Since then, I’ve [metric/result].” This creates an emotional connection while demonstrating adaptability. 3. The Results Showcase Include 3-5 quantifiable achievements from your career & use metrics like revenue generated, time saved, efficiency improved, etc. Then format them as bullet points for easy scanning, for example: “Grew [revenue/users] by [metric] with [project]”. This section proves you're not just talking. You've delivered measurable value. 4. The Problem-Solver Identify the top industry challenges your target employers face & briefly explain how your expertise addresses each one. Use this template to do it: [problem solved] + [measurable outcome] + [approach] For example: “Reduced churn by 22% YoY by implementing health scoring in Gainsight”; Use industry-specific terms to demonstrate insider knowledge. 5. The Value Proposition Clearly articulate what makes your approach unique & explain the specific methodology or framework you use. Then, connect your methods directly to business outcomes. For example: “Customer Success Lead combining playbooks + automation to raise retention” Use this template: [Role] combining [strength 1] + [strength 2] to [business outcome] 6. The Strategic Keyword Placement Research 10-15 industry-specific keywords from job descriptions and leverage them in your About section. Here’s how: Copy up to 5 job descriptions for your target role to a blank doc Head over to ResyMatch.io, paste the job descriptions, and run a scan Naturally incorporate these terms throughout your About section. This improves your visibility in recruiter searches. 7. The Personal Touch Add one brief personal detail that makes you memorable. For example: “I play piano and occasionally perform at neighborhood open mics.” Not only does this make your About section more authentic, but it can also create a great conversation starter during interviews! 📄 Want the exact LinkedIn optimization playbook that our clients use to land offers in ~15.5 weeks with a $44k raise (without applying online)? 👉 Book a free 30-min Clarity Call & we’ll break it down for you: https://lnkd.in/gdysHr-r

Not getting engagement on LinkedIn? Give this a try. If your posts aren’t getting the traction you want, it’s not because people don’t care—it’s because they don’t feel compelled to engage. Try one of these 7 content ideas this week to change that: 1. Share a success spotlight. Feature a client, partner, or leader who is making an impact. → What’s a creative solution they implemented? → How is their work shifting the industry forward? → What can others learn from them? 💡 Example: “How [Org/Person] is tackling [Industry Challenge] in a way we should all be paying attention to.” 2. Speak to a pain point. Your ideal audience should read your post and think: “Wow, they really get me.” → What’s a challenge your clients or partners struggle with? → What’s a small but meaningful shift they could make? 💡 Example: “Struggling to secure new corporate partnerships? Here’s what actually works.” 3. Tell a story with a lesson. People remember stories more than facts. Bring us into a moment that shaped you. → What’s a mistake you made that others can learn from? → What was a turning point in your career? 💡 Example: “The mistake that almost cost me [Lesson]—so you don’t have to make it.” 4. Share a bold take on an industry norm. Engagement thrives on fresh perspectives. Challenge conventional wisdom. → What’s something you believe about social impact, fundraising, or LinkedIn that others might push back on? → Where do most people get it wrong? 💡 Example: “We need to stop saying [Common Phrase]—here’s why.” 5. Offer an industry insight. Break down a common misconception or complex topic in your space. → What’s a strategy or approach that’s often misunderstood? → What’s an easier, more effective way to tackle it? 💡 Example: “Most people think the biggest challenge in solving the global water crisis is access to clean water. But the real issue is _____." 6. Show behind the scenes. People connect with people. Share something personal or vulnerable. → What’s a struggle you’ve faced in running your business? → What’s a challenge you’ve helped a client overcome? 💡 Example: “I used to believe [Old Belief]—until this moment changed everything.” 7. Give a quick, actionable tip. People love practical takeaways they can apply today. → What’s a simple, effective tip that can make a difference? → What’s the #1 thing you wish more people in your industry understood? 💡 Example: “If you want to [Achieve Goal], try this one simple shift.” If your LinkedIn content isn’t landing, try one of these ideas this week. And if you do—tag me! I’d love to see what you create. 🔖 Save this post so you never have to stare at a blank page again.

Most people think a “good” LinkedIn post is about hooks, storytelling, and a call to action. But if you’re trying to generate leads, those basics won’t cut it. Here’s what truly separates elite posts from the rest: 1. Solve the unspoken problem. Most posts solve the obvious problem. Elite posts tackle the problem your audience hasn’t fully articulated. Instead of: “Here’s how to get more engagement on LinkedIn," Try: “Why your LinkedIn posts aren’t converting (even with 1,000 likes)." This positions you as someone who truly understands their pain points. 2. Hook with insight, not curiosity. Hooks like “The secret to LinkedIn success” are overplayed. Start with a counterintuitive insight: - "Likes don’t matter. Conversations do." - "If your posts aren’t generating leads, it’s because you’re writing to impress, not to connect." A strong insight hooks the reader and reframes how they think. 3. Write in layers for different readers. Not every reader is ready to engage the same way. Speak to three levels: - Skimmers: Use bold or bullets so they get value fast. - Deep Readers: Provide detailed insights for those who want depth. - Action-Takers: Include a clear next step to convert them into leads. Write like an inverted pyramid: biggest insights up top, details as they scroll. 4. Use emotional specificity. Instead of: “Does your LinkedIn profile need work?” Say: “Is your LinkedIn profile so vague even your mom wouldn’t know what you do?” The more specific and relatable your language, the stronger your connection. 5. Be intentional about the action you want. Not every post needs a classic “DM me” or “What’s your biggest challenge?” CTA. Instead, decide on the specific needle you want to move: Do you want your audience to engage? - Frame your content to spark a conversation. Do you want them to take a next step? - Direct them to your funnel. Or do you want them to think deeply? - Focus on delivering clarity or a breakthrough insight. Every post should have a purpose…even if that purpose is simply to leave them saying, “I’ve never thought about it that way.” Lead-generating posts aren’t just about algorithms, but also about creating moments of clarity for your audience. When was the last time a post made you stop and think?

I just crossed 90,000 LinkedIn followers (!) I went from too scared to post to coaching Tech CEOs - I just wish I knew these 9 lessons sooner. 1. Get people to *sprint* to "see more" (without being cringe) Posts live or die by the first 1-2 lines So spend the most time on your hook. 1st person stories, curiosity gaps, or bold statements perform the best. 2. Focus on relatability over expertise. People connect with people, not titles Share struggles and wins Your journey matters more than your highlight reel. 3. Use pronouns LIBERALLY We like "You" and "I" Once I did this, my engagement spiked like an olympic volleyball player. Use them. 4. Emphasize *outcomes* not just information Nobody cares about your "5 tips" unless they solve real problems. Frame everything through the lens of: "How will this make you better?" 5. Write how you talk Ditch the corporate robot voice Use contractions. Keep it conversational. If it sounds weird when read aloud, rewrite it. 6. Format for mobile scrollers No text walls! Short paragraphs, double-spaced. Simple formatting = higher readership Your ideas deserve oxygen to breathe. 7. Hit emotional nerve centers Logic makes people think, but emotion makes them act. Talk about challenges and go into DETAIL. Posts where readers think "finally, someone gets it!" will always outperform. 8. Reframes are GOLD Take conventional wisdom and flip it Welcome disagreement. 9. Keep it concise and cut ruthlessly. My best-performing posts are rarely my longest ones. (Hopefully this one's an exception!) Punchy beats long with the wind every time. I'm honestly blown away by this journey. 90K wasn't even on my radar when I started posting here. But what matters most isn't the number. It's the conversations, friends, and business I've built along the way. Thank you for being part of this incredible ride! Time to keep makin' waves 🌊

✨ Let’s be honest, most “personal brands” on social media feel like a Canva template with a pulse.✨ Same quotes. Same vibe. Same safe, polished tone that could’ve been written by anyone. But here’s the thing: people don’t connect with perfection. They connect with presence, the kind that’s honest, a little messy, and unmistakably you. When I first started showing up online, I thought I had to be polished to be taken seriously. I played it safe. I wrote what I thought people wanted to hear. And it flopped. It wasn’t until I started sharing real stories, the highs, the heartbreaks, the humor, the hard truths, that things shifted. That’s when people leaned in. That’s when they started saying, “This made me feel seen.” That’s when the right opportunities started showing up. If you’re trying to build a personal brand that actually moves people (and attracts the right ones), here’s what works: 1. Own your essence. Your story, your tone, your perspective, that’s the brand. The goal isn’t to sound like everyone else. It’s to sound like you, unapologetically. 2. Pick your platform and commit. You don’t need to be everywhere. Just show up consistently where your people are. And remember: visibility without intentionality is just noise. 3. Rotate your content like a pro. Educate. Share personal stories. Inspire. Be relatable. People should leave your posts feeling something, not just scrolling past it. 4. Engage like a real person. Reply to comments. Comment on others’ content with more than “great post.” Build community, not just content. 5. Share the real, not just the highlight reel. Your behind-the-scenes process? That messy middle? That’s what people relate to. And it builds more trust than a polished PR version ever could. 6. Watch what resonates, and refine. Look at what your audience leans into. Pay attention to the messages that get saved, shared, and DMed. Then do more of that. Because at the end of the day, your personal brand isn’t something you fabricate. It’s something you reveal. And when you do it with heart, honesty, and consistency, you don’t just attract an audience. You build a reputation. What’s one strategy that’s helped you show up more authentically online? I’m sharing mine, now you share yours. #PersonalBranding #AuthenticMarketing #ContentWithHeart #DigitalPresence #LinkedInTips 

The art of storytelling in LinkedIn posts. Storytelling isn't just for novelists or filmmakers—it's a powerful tool for professionals on LinkedIn. Why? Because stories resonate. They engage, inspire, and convert. Stories convey values, build connections, and make your message memorable. On LinkedIn, this translates to posts that catch attention and drive action. Examples of Compelling Stories ➡️ The Problem-Solver: Share a challenge you faced with a client or a common pain point for your audience and how you overcame it. Detail the problem, the steps you took, and the outcome. This showcases your problem-solving skills and builds trust with your audience. ➡️ The Customer Success Story: Highlight a client’s journey from struggle to success with your help. Focus on their initial problem, your solution, and their success. This positions you as a reliable expert who delivers results. ➡️ The Personal Anecdote: Relate a personal story that ties into a professional lesson. For example, how your experience in the army taught you resilience that now benefits your project management. This humanizes you and makes your profile more relatable. Tips for Effective Storytelling ~ Be Authentic: Authenticity builds trust. Share real stories and genuine experiences. ~ Engage Emotions: Emotions drive decisions. Tap into your audience’s feelings. ~ Keep it Relevant: Ensure your story aligns with your professional brand and message. ~ Conclude with a Call to Action: Guide your audience on what to do next—whether it’s engaging with your content, connecting with you, or sharing their own stories. In the sea of content on LinkedIn, a compelling story stands out. It cuts through the noise, creating a lasting impression and fostering deeper connections. How are you using storytelling in your content? #storytelling #contentmarketing #linkedinposts

If I wanted to land interviews for PM and TPM roles at companies like Amazon or Meta, here’s how I’d make my LinkedIn stand out. (My 4R Visibility Framework that’s helped ambitious women land multiple interviews.) If you're not hearing from recruiters, it's not always about lack of experience or readiness. Sometimes, your profile is just hidden. Most LinkedIn summaries don’t speak to senior decision-makers. They’re vague, outdated, or full of fluff. At the $200K–$500K level, that just doesn’t work. Here's how I helped my clients fix their positioning in their About section using the 4R visibility framework, which landed them recruiter calls from Google, Meta, and Amazon, and more, without even applying. 1. Relevant Summary Skip the “results-oriented team player” jargon. Use a clear, strategic summary that tells me: - Your title - Your industry and functional skills - The kind of impact you drive - What you're targeting next Example: Senior Product Manager with 12+ years across B2B SaaS, e-commerce, and FinTech, with experience at leading companies like Citibank and Stripe. Known for building scalable platforms, driving cross-functional execution, and delivering measurable results. Targeting senior PM and TPM roles in high-growth tech companies. 2. Result-Driven Resume Bullets Don’t make your summary read like a personality pitch. Make it read like a reason to hire you. Paste in 3–4 resume bullets that show real scope and results. Example: - Led $4.2M product redesign for XYZ’s onboarding tool across 3 global regions, improving retention by 27% - Scaled internal platform uptime to 99.98%, reducing incident volume by 40% Show me outcomes, not job duties. 3. Right-Fit Skill Set Especially for TPMs, technical credibility matters. List the tools, systems, and methods that match your current expertise. Avoid keyword-stuffing or long laundry lists. Example: AWS | REST APIs | SQL | Agile | Jira | ServiceNow | Tableau | Python 3. Recognized Certifications Certifications add credibility, but they don’t lead the story. Keep them to the end of your summary or list them under Licenses & Certifications. Highlight what you’ve led, not just what you’ve learned. The 4R Visibility framework works. It’s helped women go from invisible to in-demand, getting recruiter messages, interview calls, and leadership-level visibility. If your profile doesn’t reflect where you’re headed next, fix that. Share this with someone whose LinkedIn deserves to be seen. P.S. DM me "Career" to apply for The Fearless Hire - my signature career coaching program for mid-career women in the U.S. ready to land $200K–$500K offers with confidence and clarity.

Your LinkedIn bio: prime digital real estate. Yet most product managers squander it with generic fluff... 😬 "Passionate product leader with 8 years building innovative solutions" This tells a recruiter absolutely nothing about your level, impact, or specific expertise. Here's what I learned hiring PMs at Google: Recruiters spend 5-7 seconds scanning your profile before deciding whether to reach out. In those precious seconds, they look for clear signals: • What level you operate at • Domain expertise • Technical capabilities • Business impact • Company recognition Here's how I'd transform that bio to showcase these : "Senior PM who drove $15M revenue through AI-powered features at Shopify. Led cross-functional teams of 20+ engineers. Previous Amazon/AWS." See the difference? 𝗧𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝘆𝗼𝘂𝗿 𝗹𝗲𝘃𝗲𝗹 𝗮𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁. For your experience sections, follow the same principle: lead with outcomes, not responsibilities. • Bad: "Responsible for user acquisition strategy" • Good: "Designed acquisition strategy that cut CAC by 38% while growing user base from 50K to 220K in 9 months" A PM in our accelerator made this one change and received 𝟯 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝗶𝗻 𝗮 𝘄𝗲𝗲𝗸 𝗮𝗳𝘁𝗲𝗿 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝘀𝗶𝗹𝗲𝗻𝗰𝗲. Too many profiles read like job descriptions rather than impact statements. Treat your LinkedIn like a landing page optimized for search, not a comprehensive resume. Ready to implement these strategies at MAANG? Apply to the Product Career Accelerator (spots limited) - link below https://lnkd.in/g3DFTPJA

Six years ago, I never wrote on LinkedIn. I only had 3,000 followers. My first post got 2 likes and 0 comments... Now, I have 22.000 followers, my last post had over 1.200 comments and my impressions have grown with 798% percent in the last 365 days... Here’s what I learned along the way: 1️⃣ Just start. This is the most important lesson. My first post? Full of spelling mistakes. No hook. No clear lesson. Just a messy brain dump. But I posted it anyway. The habit of writing is what makes you better. Just start. 2️⃣ Find your niche (and sub-niche). The more specific you get, the more loyal your audience becomes. Think: running → marathon running → ultra-trail running. 3️⃣ Build a system that works for you. Some of the biggest LinkedIn creators taught me this: 🔹 Block time to write multiple posts at once. 🔹 First write 10 headlines of your LinkedIn posts before writing the actual linkedIn post. 🔹 Tell stories. 4️⃣ Write about what excites you. Could I write about recruitment every day? Sure. But my true passion? Entrepreneurship. Growing Matchr. Recruitment is part of that, but not the whole story. Passion keeps you consistent. 5️⃣ Start with a hook. If the first line doesn’t make people click ‘See more,’ they won’t. 6️⃣ Personal, vulnerable, and relatable stories always win. 7️⃣ End with an invitation. Ask a question. Get people talking in the comments. 8️⃣ Find an accountability partner. Writing with someone else makes the journey easier and more importantly keeps you going. Still reading? Great. Remember lesson 1? Just start. What other LinkedIn writing tips have helped you? Drop them in the comments!

No one will listen if you can't tell a story on LinkedIn. 🚫 👂 Most LinkedIn posts? They read like a corporate press release—stiff, forgettable, and uninspiring. Or even AI-generated. Ugh. But the posts that get attention spark conversations and build trust? They tell a story and back it up with stats. Here's my story. We were stuck in a rut when I was hired to run SAP's North American social media. On our 20+ social media channels, there was low engagement and no real connection with our audience. So, I launched 100 Days of Digital, a campaign featuring short, engaging stories paired with powerful data points. It was the perfect combination of graphics, stats, and storytelling. 💡 One post highlighted how 73% of B2B buyers prefer digital self-service over talking to sales reps. We paired that stat with a real-life scenario of a hesitant buyer navigating an online purchase. It resonated—and drove 5x the engagement of our previous content. Do you know why this worked? 1️⃣ STORIES MAKE DATA MEMORABLE A raw statistic is forgettable. A stat wrapped in a relatable story sticks. 2️⃣ PEOPLE CONNECT WITH PEOPLE Corporate jargon gets ignored, but human-driven narratives spark interest. 3️⃣ TRUST IS BUILT WITH INSIGHTS When you combine storytelling with real insights, your audience sees you as a credible expert. How can you start doing this today? ✅ START WITH A STRONG HOOK. Instead of "Our new report shows…" try, "Most buyers don't want to talk to sales reps. Here's why." ✅ ADD A RELATABLE SCENARIO. Think of a real-world moment that brings your point to life. Like the one I used for my 100 Days of Digital campaign at SAP. ✅ DROP A STAT THAT SUPPORTS YOUR STORY. Numbers validate your message and build authority. ✅ END WITH A QUESTION. Drive engagement by inviting others to share their thoughts. So, always write a compelling call-to-action line. Your LinkedIn content isn't just a post—it's an opportunity to build your brand, gain visibility, and influence decisions. The right story + the right stat = content that gets noticed. What's one data-backed insight you could share today? Drop it below! ⬇️⬇️⬇️ #marketingthink #personalbranding #leadership #socialselling #sales #contentmarketing