Writing Copy That Addresses Customer Pain Points

Here's how I'd build endless content ideas from customer interactions (the easy way): First, I'd stop doing guess work. Instead, look for these signals: • Pain points — What’s frustrating them? • Curiosity — What questions or objections? • Momentum — What wins (or losses)? Then, you can turn this into a system. Here's how: 1. After every sales call, send prospect a form. 2. Record and transcribe your sales calls. 3. Categorize your customers into categories. 4. Turn prospect patterns into posts. If someone in your target audience asks a question, others are asking the same thing. If someone shares a problem they are facing, others are facing the same problems. If someone shares a win, make it known. Others are seeking the same thing. Next, simplify your writing process with plug-and-play formats: • "What to know before solving [pain]" • "How [Customer] fixed [pain] in 3 steps" • "Struggling with [pain]? You’re not alone" • "The fix for [pain] you’re missing" • "Why [belief] is hurting [ICP] results" Templates = speed. Signals = accuracy. Then, automate the intake. Make it effortless. • Log all chats, DMs, and emails in one place • Grab quotes from calls for hooks and posts • Use AI to turn convos into content ideas • Spend 30 mins Friday mining for content Call it your “idea harvest.” One session a week can fuel a month of posts. Finally — let your audience do half the work. If you want better ideas, ask better questions. End posts with: “What’s your biggest challenge with [topic] right now?” DM new followers: “What’s one thing you’re working through lately?” Send out a 2-minute quarterly survey titled: “Help me write better content for you” The more signals you collect, the less content feels like a chore — and the more it becomes a mirror of your customers. If 80% of your content isn’t coming from your customer ideas, you're building for nothing. Listen, study, and post 100x faster. Your next content ideas are literally right in front of you. Get going.

A copywriting tip that's never failed me: 📝 Filter pain points through The Moment Lens.™ The majority of copy on pain points is vague: • "Fix your lack of qualified leads" • "Stop poor content performance" This word mishmash puts your prospect through mental gymnastics to visualize what this *actually* resembles in their life. And the second anything feels difficult...they peace out. Instead ask yourself: "What's the *moment* where this problem becomes unbearable?" • "Stop poor content performance" ➜ "No one reads the article you spent 13 hours on." • "Fix your lack of qualified leads" ➜ "Spending all morning prepping for a sales call only for a prospect to ghost. Again." The better you can describe your ICP's situation = more trust. (Not to mention this type of copy is waaayy more fun to write instead of robotic marketing jargon.)

Sales 101 from Alex Hormozi He says: "The Pain is the Pitch." The clearer you can describe a potential customer's pain, the more they'll assume you have the cure. "When I talk about The Pain is the Pitch, here's what I mean: I want to get really concrete about the specific moments someone experiences pain. I remember when Leila and I were completely broke—I had just lost everything, and we'd decided to stop pursuing the gym business. During that tough 30-day period, I looked at her journey. She'd lost 100 pounds, which was incredibly compelling, while my own fitness story was pretty unremarkable—I've had a six-pack my whole life, and no one cared about that. So I decided to write Leila's story. After reading it, she laughed and said, "This is more compelling than when I lived it!" Even though I hadn't experienced her struggles firsthand, I captured specific moments she shared—like wearing cover-ups to the beach because she felt self-conscious, experiencing painful thigh chafing from being overweight, or always stepping to the back or side in photos to avoid attention. Those moments of pain are powerful. Anyone who's experienced something similar immediately thinks, "I never want to feel that way again." If you can accurately describe your prospect's pain in their own language, using specific moments from their experiences, you'll persuade them that you deeply understand their reality. You won't even have to make bold promises—your insight alone convinces them you're capable. For example, if I'm speaking to a business owner making $10 million a year, I pinpoint exactly what's going wrong in their IT department, their sales, their marketing, and HR. They'll quickly see I understand their exact challenges and think, 'He can't possibly know this pain so well without knowing how to solve it.' And that's why the pain is the pitch."