Writing Content That Leverages Current Trends

We NEED to rethink Product Detail Page (PDP) optimization as one of the next battlegrounds in Retail Media. With CPCs skyrocketing, algorithms shifting from keyword to conversational (Rufus 👀 ) and brands battling for organic rank, most are missing the opportunity: Win by increasing 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 and 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐀𝐈 tools like ChatGPT. The PDP is where consumer interest meets purchase intent—and nailing the content isn’t just the difference between a 𝐬𝐚𝐥𝐞 𝐚𝐧𝐝 𝐚 𝐬𝐜𝐫𝐨𝐥𝐥—It’s the fuel that powers your rank and paid media spends. At VaynerMedia, we’ve redefined how brands approach PDPs. By leveraging 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬, we create content that’s not just optimized for search—it’s 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥𝐥𝐲 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐧𝐝 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬. Social trends tell us what people care about, and we use that data to craft 𝐏𝐃𝐏 𝐭𝐢𝐭𝐥𝐞𝐬, 𝐛𝐮𝐥𝐥𝐞𝐭 𝐩𝐨𝐢𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 that truly move the needle. But this isn’t just about staying relevant—it’s about staying ahead. 𝐄𝐧𝐭𝐞𝐫 𝐂𝐡𝐚𝐭𝐆𝐏𝐓: Tools like ChatGPT empower brands (and agencies) to move faster and smarter when optimizing PDP content. Here’s how you can start using it today: 1️⃣ 𝐖𝐫𝐢𝐭𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐢𝐭𝐥𝐞𝐬: “Generate three SEO-friendly titles for [product] that highlight [specific benefit].” 2️⃣ 𝐂𝐫𝐚𝐟𝐭 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐛𝐮𝐥𝐥𝐞𝐭 𝐩𝐨𝐢𝐧𝐭𝐬: “Write five engaging bullet points for a [product type] that target [specific audience].” 3️⃣ 𝐑𝐞𝐟𝐢𝐧𝐞 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐫𝐞𝐧𝐝𝐬: “Based on current interest in [trend], write a product description for [product name] that connects with this theme.” 4️⃣ 𝐓𝐞𝐬𝐭 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞: “Generate 10 variations of a product headline emphasizing [value proposition].” 5️⃣ 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐩𝐥𝐮𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: “Create an authentic, conversational description of [product] that speaks to [specific audience’s] needs.” 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: At VaynerX, we pair ChatGPT’s efficiency with strategic insights to create PDPs that are optimized for 𝐡𝐮𝐦𝐚𝐧𝐬, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬. Our ability to combine 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 with 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, like social signals, allows us to deliver best-in-class results for brands dominating the digital shelf. 💡 𝐏𝐫𝐨 𝐓𝐢𝐩: The more robust your prompts, the better the output. Always integrate social/consumer data alongside customer/retailer-specific nuances for superior results 🚀 This is a massive opportunity for brands to elevate their PDP game. Whether you’re using tools like ChatGPT internally or working with an innovative partner like Vayner, the time to level up is now. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤? Drop your thoughts below 👇 or slide into my DMs if you’re ready to transform your Digital Shelf 🪄

2025 is shaping up to be a wild ride for ad creative. The tools we use, the strategies we rely on, and even the way we think about advertising are changing faster than ever. So how do you keep up? That’s where Motion’s 2025 Creative Trends report comes in. https://lnkd.in/gF5Vbq7Y I’ve seen a lot of reports, and let’s be honest: most of them just rehash the same obvious stuff we’ve all heard a million times. Not this one. Motion dug into $100 million in ad spend, surveyed over 500 insiders, and interviewed a dozen top creative strategists to create a blueprint that’s as practical as it is insightful. They’re not just handing you trends; they’re showing you why they matter and how to act on them. It’s part data, part inspiration, and completely built for the trenches of DTC advertising. So what’s inside? Without spoiling the goods, let me say this: there are seven major trends, and each one is going to make you rethink what you’re doing right now. For example, did you know that ads built around humor are quietly crushing it? Yeah, only 14% of social ads lean into comedy, but a quarter of the highest-spending campaigns are funny. That’s the kind of ‘aha’ insight you’ll find in this report—the stuff that makes you slap your forehead and wonder why you didn’t test it sooner. Or how about the fact that lo-fi content—scrappy, iPhone-shot ads—is still king, but the bar for standing out has gotten a lot higher? Turns out, the secret isn’t just shooting fast; it’s creating content that taps into what your audience already loves, whether that’s soothing ASMR or a bit of absurd humor to break the doomscroll. And don’t even get me started on the rise of AI. (Spoiler: It’s amazing… but also maybe kind of boring if you’re not careful.) But my favorite part of this report? It’s not just about what’s trending; it’s about what works. It’s one thing to know that nostalgia sells—it’s another to figure out how to reimagine retro aesthetics in a way that feels fresh and relevant. Or to hear from experts about why long-form content (yes, ads longer than 30 seconds) is quietly killing it on platforms like TikTok and YouTube. What really sets this report apart, though, is the humor and humanity baked into it. These aren’t cold stats and dry predictions—they’re insights from people who are in the thick of it, sharing what’s actually working for them. So, if you’re tired of “meh” performance or just want to know how to keep your creative edge in 2025, do yourself a favor: check out this report. It’s like having a creative strategist whispering game-changing ideas in your ear—except you don’t have to buy them coffee first. Trust me, you’ll want to see what’s inside. https://lnkd.in/gF5Vbq7Y *This post is part of our sponsored content series from Motion. We only promote things we use.* Learn more. https://lnkd.in/gtmGvzJY

I read 47 pgs of Motion’s 2025 Trends Report so you don’t have to. The 5 big Ad Creative changes you need to know: 1) AI isn’t taking over 2) There isn't enough Humor 3) Long-Form Ads are back 4) Everyone’s running lo-fi ads 5) Creators are coming in-house The report analyzed - $100m in spend - 500 Survey responses - 12 interviews 1) AI isn’t taking over ad creation. AI ads are forgettable. AI's an efficient tool = saving money. Cheaper ads = More ads. 2) Humor is underutilized. 14% of ads have humor in them. But 25% of the highest spending ads ($1m) did. Think about the best brands: Liquid Death, Dr. Squatch, Poo Pourri. Funny ads scale. 3) We’re going back to long-form ads. More education. Expert opinions. Podcasts/VSLs are all making a comeback. DR Marketing is re-entering the chat. 4) Lo-fi ads are no longer the arbitrage. Everyone + their mother are running lo-fi ads. And plan to run more lo-fi ads. It's no longer the attention arbitrage. 5) Brands Bringing Creators In-house. Brands are promoting Creators -> Creative Directors. Smart to bring platform experts in-house. It’s pretty funny how old becomes new and old again. All of these trends were hot in 2017, too. Looks like we're in the great AI reset.