Writing Content That Enhances Customer Experience

The biggest mistake in sales copy? Writing about yourself instead of your customer. No one buys because of what you do—they buy because of what it does for them. If your website sounds like a resume, you're losing conversions. 📉 ➡️ Real talk: I see this mistake CONSTANTLY when auditing websites. Businesses proudly showcasing their years of experience, certifications, and "passion for helping people" while completely forgetting what their audience actually cares about - what's in it for THEM. 💭 Your potential customers are scrolling through your site with one question in mind: "How will this solve MY problem?" If they have to work to connect those dots, they're clicking away faster than you can say "established in 2012." 🏃♀️ I learned this lesson the hard way when I revamped our agency website several years ago after getting my certification in copywriting. 💡 The moment we flipped our copy from "We do X" to "You get X," our conversion rate tripled. It wasn't magic—it was psychology. Here's how to fix conversion-killing copy: ✔️ Use "you" more than "we" in every piece of content you write ✔️ Speak directly to pain points your audience is experiencing right now ✔️ Transform features into benefits that paint a picture of their improved life ✔️ Make your call-to-action about their transformation, not your service Look at these real examples I've seen (and fixed): ❌ "Our web design studio creates beautiful, responsive websites with custom coding and the latest design trends." ✅ "Your website will become your most effective salesperson, turning visitors into clients while showcasing your creative work at its absolute best." ❌ "Our financial advisory firm has over 20 years of experience managing diverse investment portfolios." ✅ "You'll finally achieve the financial freedom to travel, retire early, or send your kids to college without worrying about market volatility." ❌ "Our REIT app includes numerous property listings across multiple sectors with detailed analytics." ✅ "You'll build a diversified real estate portfolio from your phone without managing physical properties, landlord headaches, or tying up your capital." Your website isn't just words on a page—it's your 24/7/365 salesperson. If it's bragging about your credentials instead of painting a picture of your customer's transformation, you're losing THOUSANDS in potential revenue every single month. ✨ Want to find out if your copy is secretly sabotaging your sales? Comment "COPY" below for a free 10-minute video audit that will show you exactly what's working and what needs to change. ✚ Follow Samantha Hawrylack, MBA for all things SEO, copywriting, email marketing, content marketing, and digital growth. I'm on a mission to help brands scale with data-driven marketing strategies that generate massive visibility and effortless sales while having lifestyle freedom.

Here’s why your offers aren’t getting the attention they deserve. It’s not because your product isn’t good enough. It’s because your message isn’t landing. Most businesses focus too much on what they’re selling. But here’s the secret: It’s not about your product—it’s about your customer. What’s in it for them? How will it make their life easier, better, or more exciting? Your copy should be so clear, so compelling, that your audience feels like you just get them. Here’s how you make your offers irresistible: 1) Lead with emotions, close with logic. People buy with their feelings first. Then they justify it with facts. 2) Speak their language. Skip the jargon. Use the words your customers would use to describe their problems and dreams. 3) Highlight the transformation. Don’t just tell them what your product does—show them how it will change their life. 4) Create urgency. No one moves without a reason. Give them a reason to act now. 5) Remove the risk. Make saying “yes” feel easy. Offer guarantees or risk-free trials. And remember: Good copy isn’t about being clever. It’s about being clear. It’s about showing your audience why your offer is exactly what they need—and nothing less. What’s your biggest challenge when it comes to writing copy? Let’s chat in the comments 👇

"Why doesn't my landing page convert?" Here's why 👇 An empty page with a form will not cut it for most buyers. You need to earn their purchase. To do so, you must bring them through these 5 steps before they convert. 1] 𝗠𝗮𝗸𝗲 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗗𝗼 𝗜𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗞𝗻𝗼𝘄𝗻 Make it clear what you do, who you serve, and how you make lives better. Have a visual that continues the message and brings in attention. Headline Formula: [What You Do] + [Outcome] Headline Example: Unlimited Copywriting That Converts Subheadline Formula: We help [Audience] + [Value Prop 1], [Value Prop 2], [Value Prop 3], with [What You Do] Subheadline Example: We helped B2B SaaS companies lower staff costs, go to market faster, and convert more demos with unlimited copywriting. 2] 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝗘𝗺𝗽𝗮𝘁𝗵𝘆 Customers want to feel seen. Make it clear you understand where they are and what they deserve. Empathy Headline Formula: [Question] + [Deep Rooted Concern] Empathy Headline Example: Do you have an amazing product but struggle to communicate it's true value? Empathy Subheadline Example: Every word on your website is an opportunity to connect with your ideal customer. Finding the right combination of trust, education, and pulsation with your copy is no easy task. You need the right partner to help guide you to a copy strategy that will resonate with your ideal customer. 3] 𝗕𝘂𝗶𝗹𝗱 𝗧𝗿𝘂𝘀𝘁 Customers need to feel comfortable working with you. You need proof. Your landing page should include: – Testimonials – Case Studies – Client Logos – Press Logos – Data Use these to your advantage to back up claims. Don't leave them isolated to a single section. 4] 𝗦𝗵𝗼𝘄 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 Make it obvious why you're the right choice. Communicate how you've solved these problems for people just like them. Authority Formula: We Help [Customer Industry] + [Path Forward] Authority Example: We help B2B SaaS companies write copy that communicates their value and prompts action. We helped [Client Name] lift their demo requests by [Specific Value] by re-writing their homepage. Check out the full case study. 5] 𝗠𝗮𝗸𝗲 𝗡𝗲𝘅𝘁 𝗦𝘁𝗲𝗽𝘀 𝗖𝗿𝘆𝘀𝘁𝗮𝗹 𝗖𝗹𝗲𝗮𝗿 Not only should you make it crystal clear what the next step is, make it known what the cost of inaction is. Action Headline Formula: [Value] + Starts Now Action Headline Example: Your path to better copy starts now Inaction Examples: You lose opportunities every time a customer fails to resonate with your copy. Stop wasting time and ad budget on bad copy. --- Want a high-resolution PDF version of this lesson? Comment "LANDING PAGE LIFT"