Writing Ads That Utilize Data and Analytics

LINKEDIN AD CREATIVE FOR CLIENT ACQUISITION - AGENCY EDITION OBJECTIVE: The goal here isn’t brand awareness; it’s qualified leads. Your assets need to scream capability and credibility within seconds. Here’s exactly how to build LinkedIn ad creative that converts. 1. RESULTS-FIRST MESSAGING Use Metrics Everywhere: Start with a quantifiable impact in your headline, text, and image. Examples: Headline: “+45% Leads Generated in 60 Days” Text: “We helped [leading brand] achieve 300% ROAS—see how in this case study.” Image Overlay: “3x Faster Conversions” with a product screenshot or visual proof. Add Timeline for Credibility: If you delivered results quickly, mention it. “+200% in 3 months” is more impressive than a generic claim like “boosted engagement.” 2. VISUAL ASSETS THAT DEMONSTRATE TANGIBLE WORK Showcase Data Screenshots: Display real campaign data, Google Analytics, or platform dashboards to validate your claims. Use arrows, circles, or highlights to point directly to relevant numbers. Use Process Graphics: Show how you work—flowcharts, workflow diagrams, or step-by-step breakdowns. Example: a graphic showing “Discovery > Strategy > Execution > Optimization” with captions for each. Before/After Comparisons: Visual transformations make impact clear. Show “Initial Ad Performance” vs. “Optimized Results” side by side with arrows or highlights. 3. SPECIFIC LANGUAGE FOR DECISION-MAKERS Role-Based Messaging: Speak to CFOs, CMOs, COOs with terms they care about: For CFOs: “Reduce ad costs without sacrificing performance.” For CMOs: “Increase conversion rates with strategic targeting.” For COOs: “Achieve growth with optimized, scalable workflows.” Avoid Buzzwords: Don’t say “innovative” or “tailored solutions.” Say exactly what you do: “Conversion rate optimization,” “CPC reduction,” “Brand awareness scaling.” 4. ULTRA-CLEAR CALLS TO ACTION (CTAs) Make CTAs Painfully Obvious: Every ad should have ONE clear CTA with explicit action. Forget “Learn More.” Use: “Get a Free Strategy Call” “See Our Results with [Industry] Clients” “Book a Demo Now” Tailor by Campaign Stage: For awareness, use “See Case Studies.” For bottom-of-funnel ads, “Talk to Us Today.” Video Testimonials: If you have video testimonials from execs, they convert. Potential clients trust other leaders’ opinions and experiences over general promises. 5. TEST EVERYTHING, ITERATE CONSTANTLY A/B Test Every Element: Headline, CTA, image, and social proof placement. Example: Test “300% ROI Increase” vs. “3x Revenue Growth” to see which metric language resonates more with your audience. Use Metrics to Drive Creative Decisions: Drop any asset that doesn’t show 0.5% CTR or higher within a week—no mercy. Move to the next test. Analyze Performance by Role/Industry: Adapt based on which sectors or decision-maker roles convert best. Double down on visuals and language that appeal to your highest-performing audience.

Every eCom brand wants better ad creative. But most are stuck in the same vicious cycle: → Running random ad concepts → Guessing what works → Burning thousands on testing → Watching ROAS stagnate/drop Because creative isn’t the problem—your process is. The brands scaling from $500k to $3M/month don’t brainstorm ideas in a vacuum. They don’t follow trends blindly. They build creative strategies using real customer, competitor, and performance data. Here’s how they do it: 🔥 Your next winning ad is already written in your customer reviews. Go read 100+ of them. Look for recurring phrases, frustrations, and unexpected benefits. Take those exact words and turn them into ad copy—because what your customers say sells better than anything you can write. 🔥 𝐘𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐡𝐚𝐯𝐞 𝐬𝐩𝐞𝐧𝐭 𝐦𝐢𝐥𝐥𝐢𝐨𝐧𝐬 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐚𝐝𝐬—𝐬𝐭𝐞𝐚𝐥 𝐰𝐡𝐚𝐭’𝐬 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 If a competitor has been running the same ad for months, it’s not by accident. Track what angles, creatives, and formats they’re doubling down on, and reverse-engineer the approach. 🔥 𝐘𝐨𝐮𝐫 𝐩𝐚𝐬𝐭 𝐝𝐚𝐭𝐚 𝐭𝐞𝐥𝐥𝐬 𝐲𝐨𝐮 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐧𝐞𝐱𝐭. Every failed ad teaches you something. But most brands ignore the insights. What’s your best-performing Scroll Stop Rate? Your highest Hold Rate? Your most profitable creative format? If you don’t know, you’re flying blind. 🔥 𝐒𝐨𝐜𝐢𝐚𝐥 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐭𝐞𝐥𝐥 𝐲𝐨𝐮 𝐰𝐡𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐡𝐞𝐬𝐢𝐭𝐚𝐭𝐞 𝐭𝐨 𝐛𝐮𝐲. Your audience is already telling you their objections before they purchase. If you’re not addressing them directly in your ads, you’re leaving money on the table. This is how you stop guessing and start scaling. The brands that crush Q2 and Q4 aren’t the ones with the ‘best’ creative—they’re the ones who create based on data. This exact framework helped one of our apparel clients increase sales by 700% in just 6 months whilst remaining profitable... Want to see what we can do for your brand? Drop “DATA” in the comments, and I’ll DM you.