Writing Ads That Drive Engagement on Social Platforms

Ads that sell aren’t born, they’re built. Here’s how top copywriters do it. 💡 Great copywriting isn’t luck—it’s structure. Here are 7 timeless copywriting formulas to transform your ads into conversion machines: 1️⃣ AIDA: Attention → Interest → Desire → Action 🔑 Start strong to grab attention, build curiosity, create emotional desire, and finish with a compelling call-to-action (CTA). 💬 Example: "Struggling with slow mornings? Our coffee gives you 20 minutes back each day. That’s time for your kids, your workout, or just you. Start your day smarter—try it today!" 2️⃣ PAS: Problem → Agitation → Solution 🔑 Spotlight your customer’s pain point, intensify the discomfort, then swoop in with your solution. 💬 Example: "Can’t sleep through the night? Tossing and turning drains your energy and focus. Our mattress is clinically proven to help you sleep better—starting tonight." 3️⃣ 4Cs: Clear → Concise → Compelling → Credible 🔑 Deliver a simple, emotionally engaging, and evidence-backed message. 💬 Example: "Fast delivery. Free next-day shipping. Shop today, get it tomorrow. Rated 5 stars by 1M+ happy customers." 4️⃣ FAB: Features → Advantages → Benefits 🔑 Show what your product does, why it’s superior, and how it changes your customer’s life. 💬 Example: "Noise-canceling headphones → Blocks 95% of background noise → Enjoy focus like never before, even in the busiest spaces." 5️⃣ Before-After-Bridge 🔑 Paint the "before" struggle, highlight the "after" transformation, and position your product as the bridge to success. 💬 Example: "Before: Hours wasted planning social media content. After: Daily posts driving consistent engagement and leads. Bridge: With our AI-powered scheduler, posting is stress-free." 6️⃣ Problem-Solution Formula 🔑 Keep it ultra-simple—present the problem, then solve it. 💬 Example: "Finding healthy snacks is hard. Our organic snack box delivers guilt-free treats right to your door." 7️⃣ The “So What?” Test 🔑 Answer "Why does this matter?" until your copy resonates deeply with your audience. 💬 Example: "Feature: Waterproof jacket. So what? You stay dry. So what? You can enjoy every outdoor adventure without worry." Don’t just write ads. Create impact. Start using these formulas today. 🚀 Take Action Now: 1️⃣ Save this post to master these frameworks whenever you need. 2️⃣ Share it with your team to elevate your marketing game together. 3️⃣ Follow Tom Wanek for more strategies that turn words into results.

Home service company owners, are your ads not hitting the mark? Elevate your PPC campaigns by incorporating these neuromarketing techniques into your ad copy: 🧠 Priming: Use words or concepts that subconsciously prepare the reader for your message. For example, using words like "smart" or "innovative" can prime readers to view your services positively. 🖼️ Framing: Present your offer in a way that highlights its positive aspects. Instead of saying "Only $50", frame it as "Save $50" to emphasize the benefit. 💸 Loss Aversion: Tap into people's tendency to avoid losses by highlighting what they might miss out on. Use phrases like "Don't miss out" or "Limited time offer". 📢 Social Proof: Incorporate testimonials, review scores, or user numbers to leverage the power of social influence. 🗣️ Sensory Language: Use vivid, descriptive words that engage multiple senses to make your ad more memorable and impactful. 🪙 Scarcity: Create a sense of urgency by emphasizing limited availability or time-sensitive offers. 🎨 Color Psychology: Choose ad colors strategically based on the emotions and associations they evoke. For example, blue can convey trust and professionalism. ⚓ Anchoring: Provide a reference point (like a higher original price) to make your offer seem more attractive. 🤝 Reciprocity: Offer something of value upfront to trigger the desire to reciprocate, like a free trial or download. 👑 Authority: Establish credibility by mentioning awards, certifications, or expert endorsements. Implementing these tactics can transform your ads, making them more engaging and effective. Start incorporating neuromarketing today and see the difference it makes!

Copywriting Hacks for Meta Ads That Convert in 2025 Writing Meta ad copy that stops the scroll is both an art and a science. But let’s be real—nailing it consistently can feel like hitting a moving target. Here are my top 5 copywriting hacks to make your Meta ads stand out and drive results this year: 1️⃣ Speak to ONE Person Your audience doesn’t want to feel like just another sale. Write your copy as if you’re talking directly to one person. Instead of: “Our customers love this product!” Try: “You’ll love how easy this product makes your life.” 2️⃣ The 5-Second Hook If your opening line doesn’t grab attention, nothing else will. Questions are powerful: “Struggling to find a skincare routine that actually works?” Bold statements work too: “95% of skincare hacks on TikTok? They’re ruining your skin.” The goal is to spark curiosity instantly. 3️⃣ Pain → Agitation → Solution (PAS Framework) This classic formula never fails: 1. Pain: Call out the problem: “Tired of ads that get clicks but no sales?” 2. Agitate: Make them feel the frustration: “It’s like burning money.” 3. Solution: Offer the fix: “Here’s how to create ads that convert, every time.” 4️⃣ Use Numbers & Specifics General claims fall flat. Specific numbers build trust and credibility. “Boost your sales” → “Boost your ROAS by 3.84x in 30 days.” “Hundreds of happy customers” → “843 customers rated us 4.9/5.” 5️⃣ End With a Strong CTA Don’t assume your audience will know what to do. Guide them. Instead of: “Learn more.” Try: “Tap below to see how we can help you scale.” Meta ads aren’t just about visuals—your copy is just as critical. Master these hacks, and you’ll turn your ads will convert. Which copy hack are you already using? Or do you have one to add? Let me know in the comments! 👇 Enjoy this? Repost it to your network and follow Chris Marrano for more. Want to improve your Shopify results? Join our newsletter of thousands of subscribers today: https://lnkd.in/eqzi5mtV

6 Elements for Writing Engaging Copy 01 Start with their pain. End with your solution. Lead with what’s keeping them stuck. Then show them how you solve it. Pain gets attention. Relief drives action. 02 Don’t just describe the product. Describe how life feels with it. You’re not selling a mattress. You’re selling better sleep and easier mornings. Make them imagine the result, not just the item. 03 The best copywriting isn’t about persuasion. It’s about making the decision feel obvious. If they see the value instantly, you don’t need to convince them. Remove friction. Eliminate doubt. Make saying yes the easiest option. 04 Replace filler words with power words. “Very effective” → “Proven” “Really fast” → “Instant” “Helps with” → “Solves” “Easy to use” → “Effortless” “High quality” → “Premium” Because words shape how people feel. 05 The best copy doesn’t sound like a pitch. It sounds like a solution. Your audience isn’t looking to be sold. They’re looking for answers. Make your copy feel like help, not a sales message. 06 Specifics sell. Generalities don’t. “Save money” is vague. “Save $312 this year on your grocery bill” is convincing. Details create trust. Trust drives sales.

Here’s why your offers aren’t getting the attention they deserve. It’s not because your product isn’t good enough. It’s because your message isn’t landing. Most businesses focus too much on what they’re selling. But here’s the secret: It’s not about your product—it’s about your customer. What’s in it for them? How will it make their life easier, better, or more exciting? Your copy should be so clear, so compelling, that your audience feels like you just get them. Here’s how you make your offers irresistible: 1) Lead with emotions, close with logic. People buy with their feelings first. Then they justify it with facts. 2) Speak their language. Skip the jargon. Use the words your customers would use to describe their problems and dreams. 3) Highlight the transformation. Don’t just tell them what your product does—show them how it will change their life. 4) Create urgency. No one moves without a reason. Give them a reason to act now. 5) Remove the risk. Make saying “yes” feel easy. Offer guarantees or risk-free trials. And remember: Good copy isn’t about being clever. It’s about being clear. It’s about showing your audience why your offer is exactly what they need—and nothing less. What’s your biggest challenge when it comes to writing copy? Let’s chat in the comments 👇

The Art of Persuasive Copy Social media ads are your digital billboards—blink, and they’re gone. 1. The First Line Punch: Your opening sentence matters. Pose a question, make a bold statement, or evoke curiosity. Grab attention instantly. 2. Benefits Over Features: Highlight what users gain. Will your product save time, boost confidence, or solve a pain point? Speak their language. 3. Clear Call to Action: Don’t leave users hanging. Use actionable verbs—Shop Now, Learn More, Get Started. Make the next step crystal clear. 4. Visual Harmony: Ad copy and visuals dance together. Ensure they align seamlessly. A cohesive message boosts credibility. 5. Test and Optimize: A/B test different ad variations. Tweak headlines, descriptions, and CTAs based on performance data. Craft ad copy that resonates, converts, and leaves a lasting impression. Your audience is scrolling; make every word count.