Crafting Ad Copy That Sparks Curiosity

Want your words to actually sell? Here’s a simple roadmap I've found incredibly helpful: Think of crafting your message like taking someone on a mini-journey: 1. Hook them with curiosity: Your headline is the first "hello."  Make it intriguing enough to stop the scroll.  Instead of just saying "Email Marketing Tips," try something like "Want a 20% revenue jump in the next 60 days? (Here's the email secret)."  See the difference? Promise + Specificity = Attention. 2. Tell a story with a villain: This might sound dramatic, but hear me out.  What's the problem your audience is facing?  What's the frustration, the obstacle, the "enemy" they're battling?  For the email example, maybe it's "wasting hours on emails that no one opens."  Giving that problem a name creates an instant connection and a sense of purpose for your solution. 3. Handle the "yeah, but..." in their head: We all have those internal objections.  "I don't have time," "It costs too much," "Will it even work for me?"  Great copy anticipates these doubts and addresses them head-on within the message. 4. Show, don't just tell (Proof!): People are naturally skeptical.  Instead of just saying "it works," show them.  Even a simple "Join thousands of others who've seen real results" adds weight. Testimonials, even short ones, are gold. 5. Make it crystal clear what you want them to do (CTA):   Don't leave them guessing!  "Learn the exact steps in my latest guide" or "Grab your free checklist now" are direct and tell them exactly what to do and what they'll get.  Notice the benefit in the CTA example: "Get sculpted abs in just 4 weeks without dieting." And when you're thinking about where you're sharing this (LinkedIn post, email, etc.), there are different ways to structure your message. The P-A-S (Problem-Agitate-Solution) or A-I-D-A (Attention-Interest-Desire-Action) frameworks are classics for a reason. The core difference I've learned? Good copywriting isn't about shouting about your amazing product. It's about understanding them – their challenges, their desires – and positioning your solution as the answer in a way that feels like a conversation, not a sales pitch.

Nobody’s attention span has magically shrunk to goldfish levels. That’s just an excuse bad marketers use to justify their uninspired ideas. People binge entire seasons of Netflix in one sitting. They’ll watch a 3-hour YouTube breakdown of why The Matrix is the greatest movie of all time. Attention isn’t the issue. Consideration is. Here’s the truth: People don’t owe you their time. They’re ruthless with what they let into their mental real estate. And if your content, pitch, or ad isn’t immediately worth considering? Swipe. Scroll. Bye. So how do you win the consideration game? 1️⃣ Hook Hard, Hook Fast If you don’t grab them in the first 3 seconds, you’re toast. Nobody’s waiting around to see if your post, ad, or email might get good. ➝ Example: Start with a bold statement, a jaw-dropping stat, or a relatable pain point. “Lost $100K in one day? Here’s what I learned.” Now they’re hooked. 2️⃣ Say More with Less Your audience doesn’t have time for fluff. They’re busy dodging a thousand other pieces of content competing for their attention. ➝ Tip: Kill every word that doesn’t add value. Then kill the ones that don’t spark curiosity. Write like Hemingway, not a textbook. 3️⃣ Make It About Them Nobody cares about your product or service. They care about what it can do for them. Every word you write should scream, “Here’s how I’m solving your problem.” ➝ Question: Are you showing them why this matters to them, or just talking about yourself? Be honest. 4️⃣ Earn the Right to Keep Them If you get someone’s attention, congrats. Now earn it. Whether it’s your ad, email, or video, make sure every second builds on the last. No dead zones. ➝ Pro Tip: Build in micro-hooks throughout your content. Make them think, “I need to see what’s next.” The Bottom Line: People don’t have short attention spans—they just have options. Respect their time, hook their interest, and make them want to stick around. If you can do that? You don’t just win their attention. You win their trust. And trust is where the magic happens. So, what are you doing to earn their consideration today? 👇 Let’s hear it.

I stumbled upon one of the most powerful copywriting techniques hiding in plain sight. It’s called: Finding the Opposite And it’s already in your brain — you just haven’t learned how to tap into it on demand yet. After sorting through thousands of headlines, I can confidently say this is one of the most popular (and effective) techniques in ad-land. Here’s how it works: 1. Start with two opposites.    Think of classic contrasts like:    → Old vs. new   → High vs. low   → Big vs. small  Your goal? Create tension between these opposites. 2. Use more interesting words. Don’t settle for generic language like “big” and “small.”  → Swap them for punchier options like “mega” and “mini.” Just like this Apple example:  Mega power. Mini sized. See the difference? It’s sharper and more memorable. 3. Create visual balance. Great headlines aren’t just about the words. It’s how they look on the page.  → “Mega” and “Mini” are both 4 characters.   → “Power” and “Sized” are both 5 characters. The result? A visually balanced, catchy line. 4. Add some wordplay. A little rhyme or alliteration can elevate your line:  → “High reward. Low risk.”   → “More turn. Less burn.” These small touches make the opposites pop even more. Here’s a line I whipped up in seconds using this method: Dial back the small talk. Dig into the good stuff. Notice the opposites: Back vs. Dig.  And the meaning? It’s not just clever. It’s an invitation to go deeper. TL;DR: 1. Find a pair of opposites.   2. Swap in more interesting language.   3. Check for visual balance.   4. Sprinkle in some wordplay if you can. Bonus Formula: If you’re stuck, try these: → Less [problem]. More [benefit].   → Goodbye [problem]. Hello [solution].   → High [benefit]. Low [problem]. Quick examples: → Less guesswork. More results. → Goodbye stress. Hello clarity. → High impact. Low effort. The best part?   You don’t have to be a wordsmith.   Just fill in the blanks, and let your creativity flow. P.S. If you found this helpful, ♻️ share it with your network. And give me a follow (Nick Maciag)