Writing Newsletters That Include Clear Calls to Action

I spent 10+ hours learning to write stronger calls to action this week. 14 concepts I plan to use: 👉 1. Call to Action vs. Call to Value A call to action is for people ready to buy - keep it as simple as possible. A call to value reminds the prospect of the great outcome they're going to get. 👉 2. Use the phrase "I want to ____" in your button or link copy. Fill in the blank with a desired outcome. THIS: "I want to grow my business" NOT: "Download it now" 👉 3. Use the word "show" THIS: "Show me outfits I'll love" NOT: "Sign up now" That's a real example where the change resulted in 123% more clicks. 👉 4. Use first person language on buttons. THIS: "I want to double my revenue" NOT: "Double your revenue" 👉 5. Think of links as a door. People don't know what's on the other side so it's scary to click. Make it less scary for them. 👉 6. Focus on ONE action. Don't compete with your own CTA by making multiple asks. 👉 7. Lead with action verbs. THIS: "Unlock your marketing potential and download our free strategy guide" NOT: "Download our guide" 👉 8. Use an "If" statement. Weave a specific problem and solution into your CTA. Example: "If you're ready to maximize your profit and grow to 50k months working part-time hours, book a call with me to discuss what next steps would look like for you." 👉 9. Avoid generic phrases. Your CTA should work even if there was no other copy around it. Don't settle for "Click here," "Download now," "Submit," etc. 👉 10. Avoid hesitant language. Be more confident than "Let me know if you want it" or "If you need me..." 👉 11. No jargon or vague language. Address a specific problem using language your target audience uses. Don't say stuff like: "If you want to live your best life and step into your full potential..." 👉 12. No negative language. THIS: "Are you ready to lose 10-25 pounds of that menopause weight?" NOT: "Are you struggling to lose weight with menopause?" 👉 13. Write your CTA before you write anything else. It gives you a north star to guide the rest of your writing. 👉 14. Make sure your CTA includes two things: ✅ Why they should act ✅ Why they should do it NOW Want more useful tips like these? This week on LinkedIn I'll share: • How I turn newsletter subscribers into buyers • A formula you can use to strengthen your niche • How I'm growing my LinkedIn following 👉 Follow me and hit the 🔔 at the top right of my profile to turn on notifications so you don't miss those posts. Thanks for your interest!

The current way of writing a call to action is outdated. Here’s what needs to change. 1. Make the Next Step Crystal Clear: A vague “Learn More” or “Contact Us” won’t cut it anymore. Today’s calls to action need to be laser-focused on the exact next step your prospect should take. Whether it’s “Get Your Free Quote Now” or “Schedule Your Demo Today,” your CTA should guide them directly toward the next step in the purchasing process. 2. Create Immediate Value: Prospects are more likely to act when they see instant benefits. Instead of passive phrases, use action-oriented CTAs that highlight what they’ll gain by clicking. Think, “Unlock 20% Off Your First Purchase” or “Download Your Free Guide to Get Started Now.” Make it clear that taking the next step gets them closer to solving their problem. 3. Foster Urgency Without Being Pushy: People are driven by urgency, but it doesn’t have to feel forced. Instead of “Buy Now,” try “Secure Your Spot Before It’s Gone” or “Claim Your Offer While It Lasts.” Subtle urgency encourages action without sounding overly aggressive. To boost conversions, your CTA should do more than suggest—it should lead the prospect to the desired outcome. #copywriting #calltoaction #marketingtips #conversions #digitalmarketing

Emails don’t close sales—they guide the user experience. Here's a mini masterclass in how to use them correctly: If you’re treating your emails like a full-on sales pitch, you’re missing the point. Your email’s job isn’t to do all the heavy lifting—that’s what your funnel or landing page is for. The purpose of your email is simple: to get the click. Every element, from the subject line to the CTA, should focus on that one goal. Here’s how to make it happen. 1. First, the subject line. Think of it as your hook—it doesn’t need to explain everything, but it does need to create curiosity. Highlight a benefit, tap into a pain point, or build urgency. If it doesn’t hook them, the rest of the email won’t even get a chance to work. Once they open, you’ve got seconds to keep them engaged. People don’t read—they skim. 2. Use a scannable structure, lead with the important stuff, and make sure your call-to-action is easy to spot. A good rule? Every sentence should guide them closer to clicking, not overwhelm them with detail. 3. Visuals can make or break your email. A strong image or gif grabs attention, keeps your reader engaged, and ultimately drives clicks. Plain-text emails have their place, but if you’re not leveraging visuals, you’re missing out on a 42% higher click-through rate. 4. As for the CTAs... Too many options create decision paralysis. Stick to one clear CTA and make it impossible to miss. The simpler it is, the more likely your reader is to act. 5. Lastly, don’t ignore mobile. More than half of your audience will open your email on their phone. If it’s not optimized for small screens, clean layouts, responsive design, and no more than 600 pixels wide you’re losing clicks before they even have a chance to happen. Emails don’t need to "sell" - they just need to guide

Don’t be the newsletter where every CTA says “Click here.” Here are six tactics you can use to improve those CTAs: ❶ Try the “Yes, and” approach — The reader’s just finished reading an email that they agree with — they’re already nodding their head “yes.” Now give them the CTA to have them take the next step: “Yes, I’ll support your work!” or “Yes, I believe in this mission!” ❷ Identify the value that readers care about most — There are a lot of things readers might value about your newsletter — this list can help you identify a few ideas — so mention those right in the CTA. For instance, if you’re selling a course or ebook designed to help readers overcome an obstacle, mention that here: “Let’s take the next step together!” or “Get the solutions you need!” ❸ Tie it back to a specific number — Let’s say you’re giving readers a special half-off discount. A great CTA might mention that: “Get 50% off now!” Or if you’re a non-profit offering matching funds, mention that in the CTA: “Triple your impact today!” ❹ Utilize two CTAs together — If there are multiple purchase options, try stacking two buttons on top of each other. An org driving donations might have one button with a link to donate monthly and another for one-time donations. A newsletter selling tickets to an event might have a button for general admission tickets and a VIP offer. ❺ Add an emoji or icon to the CTA — Don’t overdo it (too many 🚨🚨🚨 emojis might annoy readers), but an emoji that adds a bit more context could drive more clicks. You could also try adding something small, like an arrow emoji (→), as a reminder that there’s a next step. ❻ Adjust the design of the CTA — Test out different colors or button sizes to see if any make a difference. Or see what happens if you embed the CTA within a paragraph instead of using a button.