Writing Headlines That Utilize Keywords

Your LinkedIn Headline is a Career Game-Changer Your LinkedIn headline isn’t just a title—it’s your first impression. And in today’s competitive job market, first impressions matter. Here’s my philosophy: Your LinkedIn profile should reflect the job you want, not the job you have. Think of your headline as your personal elevator pitch. In 220 characters (or less), it should answer: - Who you are. - What you do. Why should someone care? Let me break it down into a formula that will help you stand out: 1) Start With Your Target Job Title Recruiters are searching for people like you, but they’re using specific job titles to find candidates. Your action: Write the job title you want next. If you’re targeting multiple roles, include variations (e.g., “Project Manager | Program Manager”). 2) Add Keywords That Speak to Your Expertise LinkedIn’s search algorithm prioritizes keywords, so your headline should include skills and terms relevant to your ideal job. Your action: Study 3-5 job descriptions for your target roles. Highlight the recurring skills and keywords, then weave them into your headline. Examples include: ✨ Data Analysis | Strategic Planning | Client Relationship Management ✨ Talent Acquisition | DEI Strategy | Organizational Development 3) Communicate Your Value Proposition This is where you showcase why employers should hire you. Focus on the impact you create, the problems you solve, and the unique skills you bring. Here’s a structure to follow: “I help [target audience] achieve [specific results] by [your unique approach/skills].” Examples: “I help Fortune 500 companies improve operational efficiency by leading high-impact process improvements.” “I help organizations attract and retain top talent through innovative recruitment strategies.” Pro Tip: Optimize for Visibility The first 50 characters of your headline are the most visible when you’re commenting, posting, or engaging on LinkedIn. Make them count by leading with your target role and top skills. Example: "Marketing Strategist | Brand Builder | Social Media Growth Expert” "Leadership Coach | Career Strategist | DEI Advocate" Bonus: Refresh for the Algorithm Did you know LinkedIn rewards profiles that stay fresh? Updating your headline every few weeks with new keywords keeps your profile active in searches. Let’s Make Your Headline Work for You Your LinkedIn headline isn’t just a description—it’s a declaration of your value. Need help writing yours? Drop your current headline in the comments, and I’ll give you personalized feedback. Let’s make sure your profile reflects the leader you already are. ♻ Share this post to help others in your network level up their LinkedIn game. #CareerDevelopment #LinkedInTips #PersonalBranding #ProfessionalGrowth #JobSearchStrategy

SEO Pros, Stop Writing Boring Title Tags! Let’s be honest—too many title tags sound like they were written by robots for robots. Google may care about keywords, but humans click on what excites them. 🚫 Boring, generic title tags: "Best Plumber in Chicago | ABC Plumbing" "How to Improve Your Website's SEO" "Roof Repair Services - Fast & Affordable" 🔥 More engaging, click-worthy title tags: "Need a Plumber in Chicago? Here’s Who Locals Call at 2 AM" "SEO Myths You Still Believe (And What to Do Instead)" "Roof Leaking? The Repair Hack That Could Save You $1,000" See the difference? The second batch creates curiosity, speaks to real pain points, and feels more human. 📌 Better title tags = more clicks = higher rankings. Don't just stuff in keywords—earn the click with real, engaging copy. What’s the best title tag you’ve written (or seen) recently? Drop it in the comments! ⬇️ #seo

Your LinkedIn headline needs clarity, not perfection. This simple 3-step framework will help: For those of us with ADHD who wrestle daily with overanalyzing, this is especially for you. Why? Because your LinkedIn headline is everywhere. It's not just sitting on your profile. It follows you around—search results, comments, connection recommendations, and even Google. And here's the kicker: ➝ Sometimes, only 30-40 characters are visible That's barely enough for a sentence, let alone the essay your oversharing brain wants to write, right? But here's the good news: You don't need a perfect headline—just a CLEAR one. Your headline is prime real estate. And the data backs it up: — Search results: Only 70-80 characters visible — Posts and comments: First 40-50 characters — Direct messages: It's just 30-40 characters — Your profile: You get up to 220 characters — On Google: Capped at 50-60 characters So, if your headline starts with "Looking for opportunities" or "Passionate about growth"? You're leaving opportunities on the table. Here's how to fix it: 1) Start with your strongest keywords. ↳ What do you do, and why should someone care? 2) Focus on your impact. ↳ What's the transformation or value you deliver? 3) Simplify. ↳ Don't overthink it (you can always refine it later) Example: Instead of "Experienced marketing professional passionate about content strategy" (yawn), try: "Content Strategist | Building brands that connect, engage, and convert through data-driven marketing" Simple. Clear. Memorable. Why this matters 👇🏻 — Think of it as your 3-second elevator pitch — With ADHD, it's easy to overanalyze and freeze — It doesn't have to be perfect—it just needs to work So, how do you want others to perceive you? PS) Want help with your headline? Drop yours below—let's see what you've got—it's roasting time!

Most marketers underestimate this one thing in Google UAC. Text assets. These seem deceptively simple. Why would anyone need to think about these? So marketers take it easy. ↳ they use GPT-driven ideas. ↳ they paste obvious text assets. ↳ in short, they dont think it through. The problem? • Most Google UAC ads rely on text and headlines, especially in search inventory. • The difference between a good text asset and a bad one? Astronomical. • Yet, marketers focus on videos or display creatives and overlook the power of text. The strategy: treat text assets like search keywords While where your text assets appear isnt always clear, what is within your control is when they DO appear in search results. What you can control is when your text assets are optimized for search. Here’s how to turn things around: • Think like a user: What search terms would your audience use? Include those exact terms in your text assets. • Use keyword tools: The more your text matches user intent, the more auctions you’ll win. • Test and refine: Continuously experiment with variations to find what resonates. The takeaway Stop thinking of these as just “headlines.” Treat them like keywords—the kind users type into Google. The result? Ads that don’t just show up—they show up for the right people.