How to Write Winning Proposals

I analyzed 20 successful pitches that have gotten our clients into publications such as The New York Times, WIRED, TechCrunch, and Forbes. Here’s what I found: Landing top-tier coverage is about ruthless efficiency in answering three core questions upfront: 1. Nail the Value Proposition (Answer: "What's in it for their audience?") Crystal Clear Offer: interview, data, exclusive, op-ed. Examples: "May I forward [NAME]’s exclusive article on how overlooked bathroom accessibility is quietly impacting restaurant profitability?” (Modern Restaurant Management). Audience-Centric Angle: Frame the story around the publication's readers, not your client's news. Examples: “How employers like Coca-Cola and CVS are using credit-building tools to support underserved workers—and why it’s the new frontier in employee benefits” (Employee Benefits News). 2. Establish Immediate Credibility (Answer: "Why listen to this source?") Signal Authority: Clearly state the source's relevant expertise, title, or company. Example: “[CLIENT NAME] was the youngest [INDUSTRY] founder to raise VC at 18, a Thiel Fellow, and a Forbes 30U30 honoree” (CNN, Forbes). Show, Don't Tell: Use specific proof points–funding amounts, user numbers, notable clients/investors, past awards. Examples: “Over 50,000 users and $41M in payments processed” (Business Insider). Leverage Validation: Mentioning previous high-profile media hits or partners adds weight. Example: “He’s previously been quoted in Reuters, Bloomberg, and CNBC on high-profile trademark cases” (TechCrunch). 3. Demonstrate Urgent Relevance (Answer: "Why now and why me?") Timeliness Hooks: Connect to breaking news, current events, trends, data releases, or awareness weeks. Example: “Neuralink filed a trademark for ‘TELEPATHY’ yesterday—here’s what it could mean for brain-computer interfaces” (WIRED). Laser-Focused Targeting: Show you understand the journalist's beat and the publication's focus. Example: “I know you’re all over the EU startup scene, so I wanted to offer you an exclusive on [CLIENT NAME] atom-by-atom printer” (TechCrunch). Brevity & Clarity: Deliver the core message quickly and make the call-to-action easy. Short paragraphs, clear language, direct asks, etc. Example: Ending with a simple question like “May I forward the article?” or “Interested in speaking?” Here’s a checklist that puts it all together: ✅ Value Proposition Clear? (Offer + Audience Focus + Assets?) ✅ Credibility Established? (Authority + Proof + Validation?) ✅ Relevance Obvious? (Timeliness + Targeting + Clarity?) Questions? Ask me in the comments section 👇

3 Mistakes I Made when Asking for Funding As a faculty member, I'm no stranger to the challenge of writing grant proposals — an integral part of securing support for my research group’s activities. The process is intricate and fraught with potential missteps. Through the years, there have been lessons learned from the challenges I've encountered along the way. Here are three top mistakes that I've identified: 1. Tell a Clear Story: Be sure it’s easy to understand what problem you’re trying to solve and why it's a big deal! When you ask for funding, you need to be super clear about what you’re planning to do and why it matters. Think of it like telling a story where you want to solve a problem. Keep your story simple at the beginning and then go into more details later. Make sure anyone can understand what you want to do, how you will do it, and how long it will take. You wouldn't want the program managers or the reviewers to get lost or confused! 2. Go Easy on the Fancy Words: Avoid using too much "insider language" that might confuse people. It's great to know all the special words that relate to your project, but using too many of these words can make things really complicated for someone who doesn't know about your work. You want everyone, even people who aren't experts in your field, to get what you’re saying. So, use simple language as much as possible, and if you have to use special terms, make sure to explain them. Your goal is to make it easy for everyone to understand your plan and goals. 3. Keep Promises Real: Don't make huge promises you can't keep! It’s exciting to think about all the amazing things your project could do. But be careful not to make promises that are too big or impossible to keep. If you tell people you can do more than you actually can, they might not believe you can do any of it. What you should do instead is tell them about the real things you can achieve with the right amount of funding and time, and show them that you’ve really thought things through. To wrap it up, when you're writing to ask for funding, remember these three tips: tell a simple and clear story, don't confuse people with too much fancy talk, and don’t make promises you can't deliver on. Do this, and the people with the funding will see that your project is worth investing in because they’ll understand your vision and believe in your plans! And what about you? What mistakes have you seen in writing funding proposals? #engineering #science #research #security #graduateschool #graduatestudent  #mtvconsortium #phd #phdstudent Nuclear Engineering and Radiological Sciences—University of Michigan University of Michigan College of Engineering

You can spend weeks writing a grant proposal—but if it doesn’t align with the funder’s priorities, the chances of it being approved are very slim! I see this mistake over and over again. 🚨 Organizations pour hours, even months into writing grant proposals, only to get rejected—not because their project wasn’t important, but because they never researched what the funder actually wanted to fund.  So, before you sit down to write your next grant, here’s what you need to know:  → Funders don’t fund what YOU need. They fund YOUR impact.They fund what aligns with THEIR mission. Many people approach grants thinking, "I need money for my project—who can give it to me?"  But successful grant seekers flip the script. They look for alignment first. ✅ Research past grantees. What kind of projects has this funder supported before? Do you fit into that pattern?  ✅ Read their funding priorities. If they say they fund education initiatives, do they mean general education, STEM programs, early childhood learning? Dig deeper. ✅ Mirror their language. If they emphasize “economic mobility,” don’t just say your program helps job seekers—show how it advances economic mobility. → Vague proposals don’t get funded. Specificity wins. I see a lot of proposals that say things like: We aim to reduce food insecurity in our community.  That sounds nice, but it’s not compelling. A funder is going to ask: How many people will you serve? What’s your timeline for achieving results? What metrics will you track? Instead, try something like: ✅ We will support 150 families by providing bi-weekly meal kits containing fresh, nutritious produce. Over the course of 12 months, we will track participants' progress through annual surveys to measure the impact of this program. We anticipate achieving a 20% reduction in food insecurity among participants, demonstrating the program's effectiveness in promoting health in the community. See the difference? The more specific you are, the easier it is for funders to see your impact. When you write a proposal, don’t just explain why you need the money. Show them the transformation their funding will create. 🛑 Instead of: We need $50,000 to expand our mentoring program. ✅ Try this: With $50,000, we will expand our mentoring program to serve 300 additional students, increasing graduation rates by 25% over the next two years. The more you frame your proposal around the funder’s impact, the better your chances of winning. Have you ever spent weeks on a proposal only to get rejected? What did you learn from the experience? Let’s talk in the comments.  #GrantWriting #NonprofitFunding #FundingOpportunities

How I landed a new client with a killer proposal: When I first started freelancing, I had no idea that I had to send out proposals. Let alone what a proposal entailed. Now I’m landing clients thanks to loads of research and doing courses like Eman Ismail’s Like a Boss. A proposal is all about creating a document that sells you. If you’re winging it (like I was) or relying on your natural charm, let me save you some time (and potential lost clients). 𝟭. 𝗧𝗿𝗲𝗮𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗹𝗶𝗸𝗲 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗽𝗮𝗴𝗲 You’re not just listing services. You’re selling yourself and addressing every potential objection before it even comes up. Think of it as your highlight reel: 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗣𝗔𝗦𝗢 𝗙𝗼𝗿𝗺𝘂𝗹𝗮: • 𝗣𝗮𝗶𝗻: What’s the client struggling with? • 𝗔𝗴𝗶𝘁𝗮𝘁𝗶𝗼𝗻: Why does it matter? • 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: How you’ll fix it. • 𝗢𝘂𝘁𝗰𝗼𝗺𝗲: What success looks like. 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: • Introduction (brief but punchy: who are you and why should they care?) • Project scope (clear deliverables = no future headaches) • Your process (show them you’ve got a plan) • Client expectations (set boundaries kindly, but firmly) • Timeline (when you’ll deliver, and when they need to deliver their part) • Pricing and options (tiers and upsells. Make it hard for them to say no) • Guarantees (if you offer one, flaunt it) • Next steps (e.g., “Sign here, pay the invoice, and we’re off!”) 𝟮. 𝗔𝗹𝘄𝗮𝘆𝘀 𝘄𝗿𝗶𝘁𝗲 𝗹𝗶𝗸𝗲 𝗶𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 Even if you’ve already had a great chat with the client, write the proposal assuming they’ll forward it to someone who knows nothing about you. This keeps it simple, clear, and persuasive for any decision-maker. • Sprinkle in testimonials or a mini case study for credibility. • Offer 2-3 pricing tiers so their options are between you, you, and you. • Build a reusable template you can tweak for future proposals. Efficiency is your friend. 𝟯. 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 A good proposal doesn’t just sell, it also creates urgency. Keep the momentum going with these steps: • 𝗦𝗲𝘁 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝗮𝗿𝗹𝘆: Tell your prospect when they’ll receive the proposal and stick to it. • 𝗔𝗱𝗱 𝗮𝗻 𝗲𝘅𝗽𝗶𝗿𝘆 𝗱𝗮𝘁𝗲: I recommend 7 days. Mention it in the proposal and your follow-ups. Urgency drives action. • 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝗽 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆: As the expiry date nears, send polite but confident reminders, such as: “Hey, just a heads-up, this offer expires in two days!” • 𝗝𝘂𝗺𝗽 𝗼𝗻 𝗮 𝗰𝗮𝗹𝗹: Clarify any in-depth questions on a call to avoid playing email tag. A killer proposal is part strategy, part psychology, and part presentation. Once you nail all three, you’ll be landing the kind of clients you’re actually excited to work with. 

🔹Tips for writing a winning GRANT PROPOSAL 🎯 Grant writing can feel overwhelming, but it is one of the most valuable skills you can develop. Phenny A. Omondi, MSc, and I began writing grant proposals during our undergraduate days at Universidad EARTH. Over the years, we’ve secured funding from organizations like the Mastercard Foundation, Wege Foundation, Clinton Foundation, Changes for Humanity, etc. to support the operations of a community-based organization we founded in Kenya (Kilimo Jijini). When I started graduate school, I further polished my grant writing skills by enrolling in a transformative 3-credit Grant Writing course taught by Dr. Jaret Daniels, and since then together with my advisor, we have submitted small and huge grant proposals worth millions of dollars to US Department of Agriculture (USDA) Agricultural Research Service (ARS), the Florida Department of Agriculture and Consumer Services (FDACS), etc. Here are some key lessons I’ve learned along the way: 1. Start early Give yourself time to brainstorm, draft, and revise. Rushed proposals often lack polish and clarity. 2. Know your audience Research the funding agency’s mission, priorities, and target outcomes. Align your goals with their vision. 3. Focus on impact Clearly state how your research will address a problem and make a meaningful difference. Highlight real-world applications. 4. Tell a compelling story Proposals aren’t just data - they’re narratives. Make your introduction engaging and persuasive. Show passion for your work. 5. Define clear objectives Be specific about what you want to achieve and how you’ll measure success. Funders want results, not vague ideas. 6. Plan a realistic budget Outline costs with transparency and accuracy. Avoid overestimating but don’t undersell what you need to succeed. 7. Highlight your team’s expertise Funders invest in people as much as ideas. Showcase your team’s qualifications and past successes. And how that adds value to your idea. 8. Provide a timeline Break down your project into phases with deadlines. A clear timeline shows you’ve thought through the process 9. Proofread and seek feedback Ask mentors or colleagues to review your draft. They can spot weaknesses and suggest improvements you may have missed. 10. Follow instructions Carefully read and follow the funding agency’s guidelines. Missing a formatting detail or word limit can disqualify your proposal. 👉 What’s your experience with grant writing? Repost ♻️ to help someone else! #GrantWritingTips #ResearchFunding #AcademicSuccess #Mentorship #STEMResearch #WomenInSTEM #ResearchProposals University of Florida

I am currently supporting a contract doing merit reviews of grant proposals for economic development programs. It has reinforced my practices of strategically designing proposal documents and narrative to make it easy on the reviewer. The proposals are all over the 😣 Part of the problem is the government’s instructions don’t align easily with the evaluation criteria, which has every proposal just a bit different and results in the reviewers hunting all over the application documents to find the information we need to score them. It is painful, tedious, and incredibly inefficient. (BTW – I wrote the proposal that won this work, never thinking I would have to be part of the implementation team.) Here are my takeaways. ✅Zero in on evaluation factors, particularly if the instructions are minimal and/or they don’t align well with the evaluation criteria. ✅If the evaluation criteria calls out specifics, make sure the reviewer can find them easily, and I don’t mean buried in an endless paragraphs and bolded. Put it up front or in a call out. ✅Don’t provide extraneous information that you think is cool. You are just wasting space, distracting the reviewer, and clogging the information pipeline. ✅Don’t make assumptions about anything. You have no idea who is going to be reviewing and scoring, so speak to the novice and the expert. ✅You can’t always assume the reviewer is seeing your other submission documents, either. So, make sure each volume directly addresses it’s specific requirements and evaluation factors, including context as needed and space allows. ✅Last, structure your paragraphs strategically, assuming the reviewer isn’t going to read every word. Put the information most important to the reviewer first, then explain your how and why. 👉Remember you want to make it as easy as possible to find the information they need and articulate their justifications for their scores. Be reviewer friendly. ++++++++ This is exactly what Writing is Easy does. We help make your responses easier to read and score, through carefully crafted language and document design.

Proposals to do work for a company would be more successful if the company bidding on them viewed them as akin to marriage proposals. Hang with me on this. Goal 1: When one proposes, one hopes (I assume) that the person to whom they're proposing will stay with them long-term. The same should be true of a client; as we all know, it's much less expensive to keep current clients than obtain new ones. Goal 2: Ensure the person to whom you're proposing thinks you're the greatest thing since sliced bread. Goal 3: Show (not tell) that person how much you care. Let's unpack these goals. Goal 1: How do you ensure someone stays with you long-term? Solution: Focus on their issues, instead of focusing on yourself and/or your organization.   In terms of proposals, I've seen thousands fail, often because the focus is wrong. Let's be honest: people care about themselves, not you or your organization. The truth: Nobody cares about you and your organization. What can you do or say that will put the focus on the reader? >> Goal 2: Ensure the person to whom you're proposing thinks you're the greatest thing since sliced bread. This may sound contradictory to goal 1, but hear me out: I can make you believe that I'm greatest thing since sliced bread IF and only IF I focus on your issues AND how I can solve them. Solution: Present your solution as a partner in terms of providing a solution, rather than as a vendor or someone who's primary goal is to get them to buy.   If you start with a memoir, your proposal's going in the trash.   >> Goal 3: Show, don't tell.   Yes, you can tell your beloved you cherish them, you love them, blah, blah, blah. But showing them is a different story. Whether it's flowers for no reason, cleaning the house or doing the laundry without being asked, that's showing. Yet, many proposals simply list off achievements without showing *WHY* the information matters. Consider this: "We saved Company X $15,000." Here's the issue: maybe $15,000 is a lot to that company or maybe it's not. What did the $15,000 savings allow them to do? Could they reallocate the money to more profitable endeavors?   And while it might look impressive, it's not enough.   >> Solution: Be specific and provide the "why" it matters.   What will resonate instead is detail: - What steps did you take to solve the problem? - How does that relate to your potential client's situation? - What does that say about your problem-solving process?   If you've researched your potential client, you should have a good sense of the details they'll care about. Make sure you include them.   The common thread among these 3 problems:   Your proposal isn't meeting your reader's needs –   Which is no way to win their confidence.   Or their business.   P.S. What's the hardest part of writing proposals for you?   Tell me in the comments – I bet I can help.