Copywriting Engagement Methods

This may be the only Marketing Strategy you need. Forget cold outreach. Here’s how clients come to you. For years, I thought getting high-paying clients meant endless cold DMs, job board applications, and chasing people who didn’t even know me. But then I flipped the script. I stopped pitching. I started positioning. When you position yourself as the go-to expert, leads come to you—already interested, already convinced, and ready to pay. Become the Problem-Solver, Not the Seller Clients don’t pay for services—they pay for solutions. Instead of posting random tips, I started creating content that: ✔ Identified their pain points (e.g., "Struggling to convert content into sales? Here’s why.") ✔ Gave them a quick win (e.g., “This 1 post format landed my client $10K in 7 days”) ✔ Showed them what they were missing (without giving everything away) 📝 Example Post That Got Me a Client: "Your content gets likes, but no sales? Here’s the ‘Invisible Funnel’ technique that turns followers into paying clients." 💡 Why it worked: The post called out a specific problem, teased a solution, and made them curious to reach out. Question: What is the #1 Thing you help your clients do?

70% of outbound doesn’t fail because of bad tools. It fails because it’s "forgettable". Nobody remembers: → How many tools you used → How long your sequence was → How many emails you blasted → How much jargon you packed in Buyers don’t care how hard you worked. They care if you respected their time. What they do remember: → You respected their time → You followed up with care → Your message was relevant → You solved a real pain point Outbound isn’t a numbers game. It’s a relevance game. Too many teams treat it like a lottery: → Blast 1,000 emails → Hope for 10 replies → Call it a win The real cost is huge: → Wasted money on tools → Burned credibility with your ICP → Demoralized teams when nothing sticks That’s why outbound feels dead. But the truth is simple: It’s not dead. Bad outbound is. And I’ve seen this across 50+ B2B teams. The ones who win don’t send more. They send better. The best teams use intent signals, triggers, and activities. Not to spam. But to enrich their data so every message feels relevant. Think funding rounds. Think job changes. Think new hires. Think tech installs. Even a post your prospect engaged with last week. That’s what makes outreach feel relevant even at scale. Here’s what to do instead: → Follow up with care → Lead with relevance → Send fewer, better emails → Keep it short, clear, human Outbound is simple. Respect people. Deliver value. Repeat. Do that, and your pipeline grows. What’s the most memorable cold email you’ve received? - Like the post? Repost ♻️ to help others. Follow Arpit Singh and tap the 🔔 

Freelancers: Cold pitching is NOT the way. There's a smarter way to do this. Pitching to content gaps. I've been saying this lately until I turn blue in the face, but I promise you that cold pitching is a first-class ticket to frustration. As an editor for a few publications, when I receive cold pitches, here's what happens. DELETE. or IGNORE. Cold hard facts, y'all. Why? Because I get 20+ every single day. Daily. Every day. So what's the alternative? Take time to review the site you want to pitch. Now look at their competitors. What is the site you want to pitch NOT writing about that they should be? What is a topic their competitors are 'winning?' That's a content gap. And I promise you that the content gap is causing the editor of the site you want to write for headaches—of differing intensities. Send a tailored pitch to the editor of the site you want to write for. The pitch should explain the gap, describe what you would write to fill it, and include samples of your previous work. When you do this, you're offering something of value. It's not another cold pitch to go with other 20+ in their inbox. And because of that, you're more likely to get a response. GET CREATIVE. Zig where others zag. Quit swimming upstream. And then wondering why you're going nowhere fast. --- 👋 Hi y'all, I'm Kris. 🎒 A former startup guy who now runs a successful content studio. 🖋 Building my business has been hard. I want it to be easier for you. 🤝 To learn how I work more closely with clients, check out the links I share in the comments of these posts and the Featured Section of my profile.

Your prospects don’t care about you. Most sales emails fail because they’re too focused on the sender’s product, company, or pitch. You have to #EarnTheRight to ask your prospects to care about you, your product, and your company. You can’t start from email one expecting them to give a heck. ***I've gotten feedback (from SDRs) that I'm being too hard on them when I say that their prospects don't care about them. If I have to be the "bad guy" to get sellers to realize selling is not about them, I will be. The emails we write need to center on our buyers, not us.*** During my How to Write Emails That Get Replies workshop, one seller had this exact realization: “I never thought about whether I’d earned the right to ask for my prospect’s time.” 📌 We reframed their approach using the Features-Advantages-Benefits (FABs) framework: FEATURE: What is it? ADVANTAGE: How does it work? Benefit: Why does it matter to the prospect? 🫨 80% of emails don't make it past feature dropping. Top sellers often talk about advantages in their emails, but they generally stop at how those features save time & money. Only the BEST sales email copywriters take the time to explain why those advantages matter to the prospect. This is top 1% shizz. If your team takes these steps, they'll be writing top 1% emails in 2025. 👉 Here’s why this shift matters: - FABs keep the focus on the recipient. Prospects need to see what’s in it for them—not what you’re trying to sell. - Benefits build trust. By solving a real problem or addressing a clear need, you create a natural path for engagement. - It’s actionable. Writing emails this way forces reps to think about the recipient’s perspective, not just their product features. How to Write Emails that Get Replies is one of my favorite Keynote decks. I am passionate about B2B outbound sales email copy. If you'd like me to share that passion and present this topic at your SKO, email me at leslie@salesledgtm.com so we can schedule a call.

Everyone needs to learn copywriting. (Period.) When I started building my influencer marketing agency from scratch, I had the misconception that “more is more”—but it took me a few years to realize that less is more. Whether you're writing a message, giving a brief, explaining your strategies, or drafting a copy, knowing how to say less but make it more impactful is everything. Let’s face it—nobody has the time to read long paragraphs. This is exactly where the power of copywriting comes in. Here's the thing: copywriting doesn’t need a formula. It needs the power to trigger emotion, spark action, and get results. You need the ability to secure a ‘yes’ from your clients and customers without drowning them in words. That’s where the PASTOR formula comes into play. It’s a method that has helped me elevate my copywriting game—and it’s simple, effective, and powerful: P - Problem: Start by identifying the pain point. What’s the problem your audience/client is facing? A - Amplify: Expand on the pain. Make it real. Show why it matters. S - Story: Share a relatable story or testimonial. Show them how others overcame the problem. T - Transformation: Show the benefits of solving this problem. Paint a picture of their future once the issue is resolved. O - Offer: Present your product or service as the solution to their problem. R - Response: End with a clear, compelling call to action—make it easy for them to take the next step. By using PASTOR, you craft a narrative that speaks to your audience/client's pain, offers a solution, and compels action.  I’ve seen this firsthand—my clients don’t want lengthy messages, they prefer concise, impactful points. This not only makes campaigns more cohesive but also saves valuable time, allowing us to get straight to the heart of what matters. So, next time you're writing a copy or a client pitch, remember: it’s not about how much you say. It’s about how much you say with purpose. #boldopinions #thoughtleadership #contentwriting #marketing

I stopped chasing leads… and they started chasing me. For years, I believed in the hustle. Cold DMs. Lead lists. Pitch decks. Every morning felt like a battlefield — inbox full, but pipeline empty. I was exhausted. I’m tired of hearing people say: “Lead generation is a numbers game.” Because here’s the truth: You don’t need more leads. You need better positioning. When I finally stopped... …I stopped writing generic posts. …I stopped connecting without purpose. …I stopped treating LinkedIn like a megaphone. And I started doing this instead: 🔑 Step 1: I got crystal clear on my niche. Not “I help people communicate.” But: “I Help Coaches Sell High-Ticket Without Chasing, Begging, or Burning Out” 🔑 Step 2: I told stories that built trust. Wins, losses, behind-the-scenes. Because no one trusts a perfect profile — they trust a real person. 🔑 Step 3: I treated LinkedIn like a dinner party. Commented. Messaged with context. Listened more than I pitched. 🔑 Step 4: I optimized my profile for inbound leads. Enabled “Services” tab. Used keywords. Showed social proof. 🔑 Step 5: I turned screenshots into stories. That proposal in Mumbai you see? It came from a post just like this one. Now? ✅ I don’t chase. I attract. ✅ I don’t pitch. I connect. ✅ I don’t spam. I serve. It worked: More reach. Better clients. More meaning. Some may still chase cold leads. But I’ve built a system where warm ones find me. If you’re tired of shouting into the void, maybe it’s time to flip the game too. 👇 Comment "Attract" if you want the same framework I used.

One of the best pivots I've seen sales team's make in the email world. Moving away from positive v negative replies. Here's why: Email writing is almost all about mentality. When you're focused on getting "positive" replies: You try to go for a meeting You focus on what you do You focus on who you are You give as much detail as possible You worry about creating the best "one size fits all" template Whereas when you focus on just getting replies: You try to understand who you're reaching out to You try to understand what their company does You pinpoint potential problems with their current process You ensure they know you wrote the email for them You clearly articulate a "why" behind your outreach You ask an open ended conversation starter vs asking for a meeting At the end of the day you need to ask yourself: Am I (or my team) writing emails I would respond to? If not... you should probably seriously look into that. People aren't buying stuff just to buy it anymore. They're buying from people they trust and know will be good partners. And nothing says "I'm a gonna be a great partner" like sending generalized emails to people left and right or following up after a demo with automated copy.

One small mindset shift gave my client more engagement than 30 “tips” posts combined. She was drained. Posting tip after tip, trying carousels, timing hacks and nothing landed. It felt like she's talking to a wall. So I asked her to try something different: 👉 Stop writing for “everyone.” Write for one person a real client she knows. Not a crowd. Not an “audience.” Just one person with one real problem. She hesitated. “But isn’t that too small?” I told her: “No. That’s what makes it powerful. Tell a true story.” So we wrote one post. It went like this: Start with the costly mistake her client was making. Share the moment she noticed it was happening. Talk about what hadn’t worked before. Explain the simple change that finally worked. Show the real result her client got. End with a question. That one story did what 30 “5 tips to do X” posts never did. It got people to stop, read, comment, and reach out. Here’s why it worked: ✔ People care about stories, not bullet points. ✔ When you write to one person, it feels human. ✔ ️When you show the before/after, people see themselves in it. How you can try this: 1. Pick one client you’ve helped. 2. Share the mistake they were making. 3. Share what shifted. 4. Share the result. 5. End with a question. That’s it. A simple story beats endless tips. Every time. If you’re tired of tips that go nowhere and want to tell stories that bring real conversations, DM me the word STORY. What’s one story from your work that more people need to hear?

Why Your Email Campaigns Are Failing to Generate Leads You’ve spent hours crafting your email campaigns, but the results? Crickets. It’s frustrating, right? Let’s tackle the root cause of the problem— and trust me, it’s simpler than you think! ❌Problem: Your Emails Lack a Human Touch In today’s world, → most emails sound like they were written by robots. → Bland, generic, and lifeless. → If your emails don’t feel like they’re coming from a real person, they won’t connect with your audience. Why Is This Happening? ✅Over-Automation: → Too much reliance on templates and automation can make your emails feel cold and impersonal. ✅Jargon Overload: → Filling your email with industry buzzwords might sound smart, but it’s a turn-off for most prospects. ✅No Storytelling: → Humans love stories. → If your emails are just lists of facts, offers, or benefits without a narrative, you’ll lose people fast. 💡How to Fix It: Here’s a simple yet effective solution: → Make Your Emails More Human. This single shift can drastically change your results. 1. Write Like You Speak: → Forget the jargon, fancy words, and corporate tone. → Write as if you’re speaking to a friend. → Casual, simple, and approachable. 💡Example: "Hey, I was thinking about your business and realized there’s one thing that could make a huge difference..." 2. Tell a Quick Story: → Share a short story that relates to the reader’s pain points. → It could be your own experience or a client success story. → This builds a connection and trust. 💡Example: "A few months ago, one of my clients was in the same spot as you—struggling to generate leads. Here’s what we did to change that..." 3. Use Their Name and Personal Details: → Automation is great, but don’t forget to add a personal touch. → Use their name and mention something specific about them or their business. 💡Example: "I saw on LinkedIn that your company is expanding. Let me show you how email marketing can help you scale even faster." 4. Ditch the Long Paragraphs: → People skim emails. → Keep your sentences short and use bullet points to break things up. → Make your email easy to read. 💡Example: "Here’s why this strategy works:" → Personal touch = connection → Stories = trust → Simple language = engagement 5. End with a Human Call to Action: → Instead of a generic "Book a call" or "Learn more," try something warmer. → nvite them for a quick chat or offer help with no pressure. 💡Example: "Would love to help you get started. How about a quick, no-pressure chat next week?" ✅Bonus Tip: → Be Relatable. → Your audience needs to feel that there’s a real person behind the email. → Stop sending robotic emails that get ignored. → Make this one shift— add a human touch— and watch how your leads start to respond. PS: ✉️ Ready to make the change? Let’s chat about how we can humanize your email strategy for better results. 🔗 Book a Free Strategy Call Today!

The biggest mindset shift that has improved my writing career so far is learning to quiet my writer brain and start thinking about and viewing content from the lens of product marketing. I’ve gone from simply executing briefs to asking deep questions and trying to understand  ✔️ my client’s product and how it solves real user problems  ✔️ audience intent, needs, and objections ✔️ the business problem being solved with content ✔️ how to support product, sales, and marketing teams with the content I produce. I’ve also gone from simply doing as I’m told to bringing ideas to the table, from suggesting topics to optimizing keyword usage, rethinking content structures, and pitching ideas that resonate with both the product and the audience. Because of this shift, I now produce content that drives real business results, I've earned more trust from clients, and I've raised my rates with confidence. And I’m telling you, when you start embracing other skills outside of writing and thinking beyond the draft, your value multiplies. Content writers, is this a shift you’re working toward, or are you already thinking about content this way? #linkedin #contentmarketing