Essential Prompts for Content Development

Getting bland results from ChatGPT? You’re probably forgetting the salsa. Using ChatGPT without clear direction is like asking someone to make you a taco… And they hand you a plain tortilla with cold ground beef. No spice. No toppings. No heat. Technically a taco? Sure. Something you'd serve to a paying customer? Not a chance. Most people say: Make me a leadership development plan. Boom. Dry tortilla. Ground beef. Done. But say this instead: Create a 6 week leadership plan for mid level SaaS managers. Use practical, low lift exercises. Focus on communication, decision making, and self awareness. Clear tone. No fluff. Include weekly goals and KPIs. Now we’re talking: Warm tortilla... Seasoned meat... Guac... Pico... Lime... Maybe even chipotle aioli if you're fancy... ChatGPT is your sous-chef. If you want flavor, call the shots. Want better results? Here’s how to season your prompts: 1. Be Specific About the Outcome Give me 5 business ideas for a solo leadership coach targeting mid level tech managers. 2. Set the Style and Tone Write a concise, no fluff blog post for high level pros. 3. Provide Context I’m building a newsletter for mid-career high achievers. I want to sound no-BS and sharp. 4. Use Examples Write this like James Clear: one insight, punchy tone. 5. Ask It to Iterate Not quite. Cut the fluff. Stronger hook. Sharper voice. 6. Use Roles and Scenarios Act like a blunt startup mentor talking to a stuck founder. 7. Stack the Prompts Step 1: Give ideas. Step 2: Turn one into a post. Step 3: Tighten the CTA. 8. Give Feedback Like an Editor Too generic. Rewrite it for frustrated high achievers in corporate. What’s your go-to prompt that actually works? Drop it below. 📱 Tired of bland results in your career or your content? Book a discovery call. Let’s turn up the heat and get you leading like you mean it. ♻ Repost: If this made you laugh and think, hit repost. Someone out there is still serving dry tacos. 📩 Subscribe to Beyond the Title for insights on leadership that actually work.

Here’s my prompt engineering process that’s helped me publish 4,000+ pages and generate 5M+ visitors. I probably wasted over 100 hours on figuring out the best prompting techniques for creating content. Most people think prompt engineering is a complex beast. It's not. Here's a simple, actionable framework: 🧑💼 ROLE: Define who the AI should act as. Make it clear. Is your AI a customer service rep? A writer? A tech support agent? The clearer you are, the better the AI performs. 📚 CONTEXT: Give background information. Don't skimp on details. The more context you provide, the more accurate the AI's response will be. It's like giving your AI a map before sending it on a journey. 📝 TASK: Clearly state what you want the model to do. Vague instructions lead to vague results. Be specific. Do you want an article written? A summary created? A question answered? Spell it out. 👥 AUDIENCE: Specify who the response is for. Who will read the AI's output? Tailor the language and style to suit them. A message for engineers will differ from one for marketers. 🗣️ STYLE AND TONE: Indicate the desired style and tone. Formal or casual? Serious or playful? The tone can make or break the effectiveness of the AI's response. Make your choice and stick to it. 📋 FORMAT: Specify the structure. Do you need a list? A paragraph? A dialogue? Format matters. It provides a framework for the AI to follow, making its output more useful. 🚧 CONSTRAINTS: Mention any limitations or rules. Are there word limits? Specific points to avoid? Constraints help refine the AI's output, ensuring it meets your exact needs. Now that you have the basic framework down, here’s what I do… 1. Go to ChatGPT and start to make each aspect of my prompt better. Like instead of saying “You are an SEO expert” I will go through a whole conversation to make the more detailed and richer in context. 2. Start to introduce context slowly as a conversation, instead of shoving everything into one long prompt. 3. Start to programmatically play with different variations of my prompts holding several things constant. 4. Start to introduce more examples into my flows. Telling is good, explaining is better, showing is best. I play around with where to introduce the different components of my prompts. For example, role is usually best as a system prompt. Constraints and format sometimes need to be spread out into multiple places. PS. I’m hosting a 5-hour workshop this Friday where I'll go way deeper: https://lnkd.in/gGuS-bqY

Most B2B content out there is so boring and generic that it actively works against you and your (watch out... I think he's going to say the b-word) brand. Instead of engaging your prospects, it just puts them to sleep. Most of the posts and whitepapers I read 𝘴𝘰𝘶𝘯𝘥 like they came from a marketing department, not from someone who actually understands their industry, the people that work in it, and what those people are dealing with on a day-to-day basis. Content like this is full of safe, vague, jargon-laden observations that could apply to almost any business in any sector. It isn't written for who you're trying to sell to. And it doesn't make them curious about how you can help. So how do you fix that? How do you start giving your content some teeth? Well, AI can help. Enter the "Tough Critic" prompt. After you write your first draft of your next whitepaper, webinar outline, landing page, whatever really... try running it through this AI prompt: "𝘐 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶 𝘵𝘰 𝘳𝘦𝘢𝘥 𝘵𝘩𝘪𝘴 𝘢𝘯𝘥 𝘪𝘮𝘢𝘨𝘪𝘯𝘦 𝘺𝘰𝘶'𝘳𝘦 𝘢 𝘮𝘶𝘭𝘵𝘪-𝘥𝘦𝘤𝘢𝘥𝘦 𝘷𝘦𝘵𝘦𝘳𝘢𝘯 𝘰𝘧 [𝘵𝘢𝘳𝘨𝘦𝘵 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺]. 𝘠𝘰𝘶 𝘭𝘰𝘷𝘦 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘧𝘶𝘭 𝘵𝘢𝘬𝘦𝘴 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘬 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵, 𝘣𝘶𝘵 𝘺𝘰𝘶 𝘩𝘢𝘵𝘦 𝘧𝘭𝘶𝘧𝘧𝘺, 𝘣𝘰𝘳𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘪𝘦𝘤𝘦𝘴 - 𝘢𝘯𝘥 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘴𝘯𝘪𝘧𝘧 𝘰𝘶𝘵 𝘸𝘩𝘦𝘯 𝘢 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘦𝘳𝘴𝘰𝘯 𝘪𝘴 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘷𝘴. 𝘢𝘯 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘪𝘯𝘴𝘪𝘥𝘦𝘳 𝘳𝘪𝘨𝘩𝘵 𝘢𝘸𝘢𝘺. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘳𝘦𝘢𝘥 𝘵𝘩𝘪𝘴 𝘸𝘪𝘵𝘩 𝘢𝘯 𝘦𝘹𝘵𝘳𝘦𝘮𝘦𝘭𝘺 𝘤𝘳𝘪𝘵𝘪𝘤𝘢𝘭 𝘦𝘺𝘦 𝘢𝘯𝘥 𝘵𝘦𝘭𝘭 𝘮𝘦 𝘸𝘩𝘦𝘳𝘦 𝘐'𝘮 𝘣𝘦𝘪𝘯𝘨 (𝘢) 𝘣𝘰𝘳𝘪𝘯𝘨, (𝘣) 𝘵𝘰𝘰 𝘷𝘢𝘨𝘶𝘦 𝘰𝘳 𝘨𝘦𝘯𝘦𝘳𝘢𝘭, 𝘢𝘯𝘥 (𝘤) 𝘵𝘰𝘰 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨-𝘴𝘱𝘦𝘢𝘬 𝘰𝘳 𝘫𝘢𝘳𝘨𝘰𝘯𝘺. 𝘛𝘩𝘦𝘯 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨 𝘢𝘳𝘦𝘢𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘪𝘦𝘤𝘦 𝘢𝘯𝘥 𝘢𝘴𝘬 𝘮𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘰𝘴𝘦 𝘱𝘪𝘦𝘤𝘦𝘴 𝘵𝘰 𝘱𝘶𝘭𝘭 𝘰𝘶𝘵 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳, 𝘮𝘰𝘳𝘦 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘥 𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵. 𝘙𝘦𝘮𝘦𝘮𝘣𝘦𝘳: 𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢𝘯 𝘦𝘹𝘵𝘳𝘦𝘮𝘦𝘭𝘺 𝘩𝘪𝘨𝘩 𝘣𝘢𝘳 𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘴𝘩𝘰𝘶𝘭𝘥 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘵𝘩𝘦 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘪𝘦𝘤𝘦 2-3 𝘱𝘰𝘪𝘯𝘵𝘴 𝘰𝘯 𝘢 10 𝘱𝘰𝘪𝘯𝘵 𝘴𝘤𝘢𝘭𝘦. 𝘋𝘰𝘯'𝘵 𝘩𝘰𝘭𝘥 𝘣𝘢𝘤𝘬 - 𝘢𝘯𝘥 𝘥𝘰𝘯'𝘵 𝘥𝘰 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘮𝘦. 𝘜𝘴𝘦 𝘪𝘯𝘲𝘶𝘪𝘳𝘺 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘮𝘺 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 𝘗𝘖𝘝 𝘢𝘯𝘥 𝘷𝘰𝘪𝘤𝘦 𝘦𝘯𝘥 𝘶𝘱 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘪𝘦𝘤𝘦." Yes, the prompt is long. But it works incredibly well. What you're doing here is turning the AI into a grumpy industry expert - the kind who calls out corporate speak and pushes you to say something that actually matters. And the feedback you'll get from them will force you to move from generic observations to insights that only someone who really gets the space would share. Try it on your next piece of content. You'll be surprised how much better your second draft comes out.