Why emails get more focus than social posts

I had a client ask me yesterday: "Why should I care about email marketing when social media gets more visibility?" My answer: "Because email is the only channel you actually own." Think about it: Instagram algorithm changes? Your reach drops overnight. TikTok gets banned? Your audience vanishes. Facebook ad costs spike? Your CAC doubles. But your email list? You control who sees it You own the relationship You decide the content You set the schedule You build equity The average ROI on email marketing is $42 for every $1 spent. Yet most brands treat it as an afterthought. They pour thousands into platforms they don't control, while neglecting the channel they do.

🔌 The hidden danger of building your audience on rented land... I see it all the time. Creators and businesses pouring EVERYTHING into social media followers. Thousands of hours crafting content. Endless algorithm chasing. Celebrating follower milestones. But here's the uncomfortable truth: You don't own those connections. The platforms do. And they're slowly suffocating your reach with every passing month. Why? Because social platforms face three inevitable challenges: 1. Content saturation (more posts competing for the same attention) 2. Follower inflation (10,000 followers today means less than it did 3 years ago) 3. Declining organic reach (platforms need to monetize your audience access) It's not personal. It's just business. But guess what? This is EXACTLY why EMAIL remains the marketing backbone of virtually every successful business. With email, you OWN the connection. No algorithm changes. No platform can take it away. Direct access to your audience, on your terms. Think about it: Why do companies still aggressively pursue your email address year after year, despite increasing difficulty? Because they understand a fundamental truth: → Borrowed audiences eventually get expensive → Owned audiences compound in value over time The most successful businesses don't just build social followings. They convert those followers into direct connections they control. So ask yourself: If Instagram, TikTok or LinkedIn disappeared tomorrow (or just changed their algorithm again), would you still have a way to reach your audience? If not, you don't have an audience. You have a dependency. Start building your email list today. Your future self will thank you.

How to become a full-time creator and ACTUALLY earn? No, I am not talking about social media marketing. I am talking about— Building up a list of email addresses. Social media is good but remember, you only partially own or control those platforms. (Remember how TikTok was banned in a day?) So, what am I trying to say? You can use LinkedIn and Instagram, but don't make them the only thing you focus on 🙅 (This shouldn't be your end game!). When you build a big list of email addresses, you have something that's completely yours to manage and take care of 👑. Especially if you're a creator, you should be focusing more on owning a list instead of lending it from social media platforms. Here's why: - Direct Reach: With email, you're in control. No more worrying about social media algorithms—it's your message, straight to their inbox. - Ownership Matters: Your email list is YOUR asset. Social media platforms change, but your list is always there. - Personalization Power: Tailor your content to your audience's preferences with ease. - Engagement Boost: Emails often get more attention and interaction than social posts. - Sustained Attention: Emails provide a longer-lasting connection than fleeting social media updates. - Conversion King: Drive conversions effectively through email campaigns. - Data Insights: Analyze open rates, clicks, and conversions for actionable insights. - Brand Consistency: Maintain a consistent brand identity in every email. - Privacy Assurance: Emails offer a more private, secure way to connect. - Monetization Magic: Monetize your audience with product/service promotions and collaborations. Here's the easiest way to get started- - Know Your Audience: Understand creators' needs. - Pick an Email Platform: Choose user-friendly software. For eg. ConvertKit, MailChimp, etc. - Offer Value: Provide incentives for sign-ups. Ebook, checklists, etc. - Create a Landing Page: Make it easy to subscribe. - Promote Widely: Share across all social media platforms. So, what do you prefer— social media or building your own list?

Your Email List > Social Followers. Here’s Why Chasing likes won’t grow your bottom line. If you're still prioritizing social followers over email subscribers in 2025, you’re leaving serious revenue on the table. 5 Data-Backed Reasons Email > Social 1. You own your list  Social = rented audience.  Email = direct access. No algorithms. No platform risks.  2. Email = 4,200% ROI  $1 in = $42 out (avg.)  Compare that to 29% ROI for social (mainly via paid ads).  3. Engagement > Vanity Metrics  3–5% CTR in email vs. 1–2% on social media.  Segmentation = 50%+ higher CTR.  4. Long-Term Value Wins  Email subscriber = $45–$60/year in LTV.  Social follower? Nearly $0 without ads.  5. Real Brands. Real Results.  WPBeginner: 600% list growth = 3x revenue  E-comm brand: 95k subs = $1.2M in email-driven sales  Adam Enfroy: 17% product conversion via email    3 Steps to Maximize Your List  Convert followers → lead magnets, popups, and exit-intent offers  Segment & personalize → tailor content to interests  Automate revenue → cart abandonment + re-engagement flows  Email isn’t just a channel. It’s your most valuable asset.  Invest in your list—because algorithms don’t pay the bills.  #EmailMarketing #GrowthStrategy #DigitalMarketing #ListBuilding #MarketingROI #LeadGeneration #OptinMonster #MarketingAutomation 

Why Email Marketing Is My #1 Focus – And Not Social Media 👇 This year, I set a big goal for my business: reach 10k newsletter subscribers. And here’s why email is the most valuable marketing channel for me: 1️⃣ Direct Access, No Algorithms Unlike social media, email goes straight to the inbox. I don’t have to worry if a platform’s algorithm will hide my message. 💬 2️⃣ More Value, Less Noise In my former company, we had too many newsletters, and I found out our customers started reading less. Honestly, most people hate newsletters, because they feel like noise. So, I decided to do things differently: Every email I send has to provide real value. If I don’t think it’s valuable, I don’t send it. My subscribers know they’re only getting quality over quantity, not just another scheduled update. 3️⃣ Building Trust  The email comes directly from my name, from my own inbox. People know it’s me, not a random marketing bot. And that builds a stronger connection. 🤝 4️⃣ Keeping it Unpredictable  Instead of weekly newsletters, I send them out every 6–8 weeks (or even longer). This way, each one is a bit of a surprise. Readers don’t tune out or unsubscribe – many actually look forward to my emails. 5️⃣ Flexible Content in One Place A newsletter lets me cover multiple topics in one email. It’s like a one-stop shop for insights, tailored for my audience and making it more relevant for readers. 🔀 So, how did I go from 0 subscribers to (almost) 10k? - I made email sign-ups a priority, linking it on my social media and website. - I offered valuable content – free book summaries and other resources – in exchange for emails. - I treated my newsletter like a conversation. My subscribers get insights that matter, not a generic update. The Results: ✅ 74% open rate ✅ 36% click rate ✅ A community that’s genuinely engaged If you’re looking for real-world insights and practical strategies, my newsletter is where I share everything I’ve learned about entrepreneurship, productivity, and growth. We are at 9945 subs. Thanks for pushing us over the finish line 🙏 The subscription link is in the comments. 

Invest where your audience really is: their inbox. Here's why email marketing still reigns supreme. 💌 Social media platforms are powerful, but they don’t belong entirely (or even mostly) under your control. Algorithms shift, platforms rise and fall (hello, TikTok?), and one sudden change can leave you scrambling. Your email list, though? That’s yours. Every email address represents someone who chose YOU. They handed over their inbox—a space they guard fiercely. That’s not just access; that’s trust. But with trust, there’s responsibility. -> Respect their time.  -> Offer value, not noise.  -> Build relationships, not just campaigns. Email marketing isn’t flashy, but its value is timeless. Social media may grab attention, but email builds connections that last. Social media is still essential, but don’t let your strategy rely on rented land. Focus on growing and nurturing an audience you truly own. How are you treating your inbox audience? Are you making their trust worth every click? 

Business Development Tip: If you're trying to reach a decision-maker who’s constantly bombarded with messages, be strategic about your outreach. Think about where their attention is being pulled: - Phone calls - Emails - LinkedIn & Twitter DMs -Texts It’s overwhelming—most of those messages are ignored. So where should you focus? Their inbox. Email is still the most reliable way to get noticed. Research from HubSpot indicates that 80% of professionals prefer email for business communication. Cold DMs often go unread. According to a study by SuperOffice, the average response rate is 20-30%, while LinkedIn messages often hover around 10% or lower. Texts from unknown numbers are usually ignored. Want a response? Make it easy for them to engage. Keep it relevant, concise, and in the right place.

Too many wine & spirits companies are getting this wrong. No matter how large your social media following is, it can never convert like modern email marketing. Go ahead and build a large social media following. It's great for building brand awareness. But it sucks as a vehicle for revenue generation. By contrast, building a large email list and then using modern email marketing to build relationships at scale truly rings the cash register💰. "Winning" on social media is a hollow victory. It feeds the ego and creates the illusion of "success." Email marketing, however, expertly executed, can have a direct, measurable impact on your revenue. The key is to move beyond monthly newsletters and promo blasts and learn to engage with your customers directly in ways THEY want (not what you want). Don't just skim past the word "directly." Don't be fooled into thinking your social media audience belongs to you. Take Instagram, for example. Do you know who decides who'll see your content? If you said, "the algorithm," you've guessed correctly. But who decides who will see your content when you communicate directly via email? YOU. That's who. The wineries and distilleries that are winning with email marketing understand how to craft email campaigns that focus on the customer's needs/wants. And they can tell if it's working or not because everything is easy to measure: ☑️ Open rates ☑️ Click rates ☑️Conversion rates ☑️ Campaign performance💲 So forget about newsletters. Those are squarely focused on what you want your customers to know. It's the opposite of a "customer-first" focus. Instead, open your mind to the "modern" way to leverage email. This 5-minute video is a great place to start: https://lnkd.in/gHCt_KZS Your banker and investors will thank you.

Still relying solely on social media platforms? Sure one day your [insert your favorite social channel] might be thriving and growing each week. The engagement is high, the impact is incredible, and everything seems to be working perfectly. But then as Lucy Hall explains, platforms can suddenly change their algorithms. One tweak could mean all the hard work you put into creating content would go unseen. As Lucy puts it, "All that effort, all that growth—wasted." Lucy recalls how platforms like Instagram, TikTok, and even Facebook have had their moments. Remember when Facebook pages used to dominate, with businesses driving sales and engagement through shared content? Then, overnight, reach plummeted, and it became nearly impossible to get anyone to see your posts without paid ads. These changes aren’t just frustrating—they can wipe out years of effort in an instant. Accounts get shut down, reach disappears, and everything shifts without warning. That’s why, I love that Lucy emphasized, it’s crucial to guide people to spaces you control. For her, that means emails—specifically, her email newsletter and community. "Email is where I know we can connect with people directly, without relying on the whims of algorithms," she said. And that’s a strategy she firmly believes in. What about you?