Why Cold Leads Are Opening Emails

This cold email hits all the right notes. Yes, you can steal the template, but it's the underlying psychology that will help you apply it to your prospects. ___ "Hi Lisa – Looks like your team has 12 SDRs cold emailing Benefits Directors at companies with 3,000+ employees. With ACME, your reps can see which Benefits Directors searched for ALEX-related keywords in the last 24 hours—along with their names and emails—so they can reach out while interest is high. Want me to send over a few examples?" ____ Why This Works: The Psychology Behind It 1. Personalization & Relevance – By mentioning Lisa’s SDR team and their current outreach strategy, the email signals that this isn’t a generic blast. People are more likely to engage when they feel like the message is tailored to them. 2. Curiosity & Information Gap – The line “your reps can see which Benefits Directors searched for ALEX-related keywords in the last 24 hours” creates intrigue. Lisa now wonders, “Who’s searching? How can we use this?” This open loop makes her more likely to respond. 3. Timing & Urgency – The phrase “while interest is high” suggests that taking action sooner leads to better results. It plays on loss aversion—the fear of missing out on a warm lead. 4. Low-Friction Call to Action – Instead of asking for a meeting (which requires effort), the email simply offers to send examples: “Want me to send over a few?” This feels easy to say yes to, reducing resistance. 5. Conversational Tone – The email avoids formal, sales-y language. It reads like a natural, quick note, making it feel less intrusive and more approachable.

Did you know that up to 20% of the prospects who don't respond to your cold outreach calls and emails are interested in buying a product or service like the one you're selling? They aren't ghosting you because they have no need for or interest in what you're selling. The truth is that they just don't want to deal with a salesperson pushing them for a meeting or setting a timeline at the moment. Here are the top 3 reasons why prospects avoid cold outreach from salespeople, even when they're interested: 1. They don't know you You may have an intriguing product or service, but you're a stranger. They have no basis for trusting you. 2. They want to do some research online That includes looking you up on LinkedIn to see if you appear to have the knowledge and experience to work with their problems. Visiting your company website, reviewing the products, and assessing value and stability to determine if agreeing to talk with you is worth their time. 3. They want to see if anyone they know has or is using your products and find out how they feel about them. The way to remove these barriers is to address them directly. 1. Send an email with a short video introducing yourself and demonstrate that you have done your homework and know a bit about them and their company. Tell them about the opportunity you want to discuss with them and why it's important to them. This needs to be less than 60 seconds. 2. In the body of the email, include a link to your LinkedIn profile, a link to your company website, and a link to testimonials about your company and its products. 3. Place a link to your calendar with a message something like, "Once you've had a chance to learn a little bit about myself and my company, I'd welcome a conversation to better understand where you are right now and if I can help you in any way." This is effective because you've made yourself open for review and demonstrated that you have nothing to hide. Do this with every non-responsive prospect, and watch how your pipeline grows. #sales #makepropectingsuckless

Ever wondered why some cold emails work like a charm, while others sink like a stone? The secret sauce is EMPATHY. Yes, you heard it right! Recent data reveals that 8 out of 10 prospects prefer emails over other forms of communication. But here's the twist - they're not just looking for another sales pitch. They're yearning for empathy, for someone who gets their fears, hopes, and aspirations. Now, let's dive into the world of empathy-driven cold emailing: 1. Understand their world Your prospects are not just 'leads.' They're real people with real challenges. So, the next time you draft a cold email, step into their shoes. Understand their pain points, their goals, their dreams. 2. Speak their language Empathy is not just about understanding. It's about showing that you understand. So, craft your message in a way that resonates with them. Speak their language, address their needs, offer a solution. 3. Be their guide Remember, you're not just selling a product or service. You're selling a vision, a better future. So, position yourself as a guide who can help them navigate their challenges and reach their goals. 4. Create a connection Empathy is the bridge that connects you to your prospects. It's about creating a genuine connection that goes beyond business. Show them that you care, that you're there for them, not just for the sale. 5. Deliver value Empathy is about adding value. It's about helping your prospects solve their problems, achieve their goals, and fulfill their dreams. So, make sure every email you send delivers value that helps your prospects in some way. And the results? They're mind-blowing! 🤯 Companies practicing empathy-based marketing see a significant increase in their win rates and deal sizes. In fact, social sellers are 66% more likely to reach their quota than those using traditional prospecting techniques. TL;DR: Empathy is the secret sauce to successful cold emailing. Understand their world, speak their language, be their guide, create a connection, and deliver value. So, here's the million-dollar question: Are you ready to embrace empathy in your cold emailing strategy? Share your thoughts in the comments below. And if you found this post even 1% valuable, please repost or tag others. This will inspire me to share more insights with you. Until then, happy empathetic emailing! 💌 #sales #email #leadgeneration #pipeline #revenue

Last quarter I received a perfect cold email. It followed the same simple prospecting framework I teach. Here's a line-by-line breakdown of why it works so well: SUBJECT LINE: Make it all about them and reference your research Why it works: Shows that it's not spam or automated, and creates curiosity to open the e-mail and here what they have to say PARAGRAPH #1: Warm, personal, with a sincere compliment Why it works: Shows the prospect you took the time to learn about them, and humanizes you. PARAGRAPH #2: Share relevant observations based on research and a potential problem which their research uncovered Why it works: Shows that you are reaching out to identify a potential way to help them which they may not be thinking about PARAGRAPH #3: Shares specific, clear value proposition which includes the problem you solve and the outcomes you deliver Why it works: people need to clearly understand what you do so they can decide for themselves if it makes sense to meet with you. Sharing generic outcomes without being direct or specific confuses and annoys prospects because they still don't know what you do after reading the e-mail. PARAGRAPH #4: Soft Call to Interest (CTI): Ask if they have ever given thought to what you wrote, and if they're open to discussing further. Why it works: Never assume that a prospect needs what you are selling. Instead, confirm whether they've thought about the problem you solve and are open to discussing further. A call to interest (CTI) is much softer than a call to action (CTA), such as asking them to meet before you've confirmed they even have a need or interest. Don't assume anything, just ask and validate first. Kudos to the seller for sending a well-written, thoughtful e-mail.