Email Management Insights

Last quarter I received a perfect cold email. It followed the same simple prospecting framework I teach. Here's a line-by-line breakdown of why it works so well: SUBJECT LINE: Make it all about them and reference your research Why it works: Shows that it's not spam or automated, and creates curiosity to open the e-mail and here what they have to say PARAGRAPH #1: Warm, personal, with a sincere compliment Why it works: Shows the prospect you took the time to learn about them, and humanizes you. PARAGRAPH #2: Share relevant observations based on research and a potential problem which their research uncovered Why it works: Shows that you are reaching out to identify a potential way to help them which they may not be thinking about PARAGRAPH #3: Shares specific, clear value proposition which includes the problem you solve and the outcomes you deliver Why it works: people need to clearly understand what you do so they can decide for themselves if it makes sense to meet with you. Sharing generic outcomes without being direct or specific confuses and annoys prospects because they still don't know what you do after reading the e-mail. PARAGRAPH #4: Soft Call to Interest (CTI): Ask if they have ever given thought to what you wrote, and if they're open to discussing further. Why it works: Never assume that a prospect needs what you are selling. Instead, confirm whether they've thought about the problem you solve and are open to discussing further. A call to interest (CTI) is much softer than a call to action (CTA), such as asking them to meet before you've confirmed they even have a need or interest. Don't assume anything, just ask and validate first. Kudos to the seller for sending a well-written, thoughtful e-mail.

This cold email hits all the right notes. Yes, you can steal the template, but it's the underlying psychology that will help you apply it to your prospects. ___ "Hi Lisa – Looks like your team has 12 SDRs cold emailing Benefits Directors at companies with 3,000+ employees. With ACME, your reps can see which Benefits Directors searched for ALEX-related keywords in the last 24 hours—along with their names and emails—so they can reach out while interest is high. Want me to send over a few examples?" ____ Why This Works: The Psychology Behind It 1. Personalization & Relevance – By mentioning Lisa’s SDR team and their current outreach strategy, the email signals that this isn’t a generic blast. People are more likely to engage when they feel like the message is tailored to them. 2. Curiosity & Information Gap – The line “your reps can see which Benefits Directors searched for ALEX-related keywords in the last 24 hours” creates intrigue. Lisa now wonders, “Who’s searching? How can we use this?” This open loop makes her more likely to respond. 3. Timing & Urgency – The phrase “while interest is high” suggests that taking action sooner leads to better results. It plays on loss aversion—the fear of missing out on a warm lead. 4. Low-Friction Call to Action – Instead of asking for a meeting (which requires effort), the email simply offers to send examples: “Want me to send over a few?” This feels easy to say yes to, reducing resistance. 5. Conversational Tone – The email avoids formal, sales-y language. It reads like a natural, quick note, making it feel less intrusive and more approachable.

Did you know that up to 20% of the prospects who don't respond to your cold outreach calls and emails are interested in buying a product or service like the one you're selling? They aren't ghosting you because they have no need for or interest in what you're selling. The truth is that they just don't want to deal with a salesperson pushing them for a meeting or setting a timeline at the moment. Here are the top 3 reasons why prospects avoid cold outreach from salespeople, even when they're interested: 1. They don't know you You may have an intriguing product or service, but you're a stranger. They have no basis for trusting you. 2. They want to do some research online That includes looking you up on LinkedIn to see if you appear to have the knowledge and experience to work with their problems. Visiting your company website, reviewing the products, and assessing value and stability to determine if agreeing to talk with you is worth their time. 3. They want to see if anyone they know has or is using your products and find out how they feel about them. The way to remove these barriers is to address them directly. 1. Send an email with a short video introducing yourself and demonstrate that you have done your homework and know a bit about them and their company. Tell them about the opportunity you want to discuss with them and why it's important to them. This needs to be less than 60 seconds. 2. In the body of the email, include a link to your LinkedIn profile, a link to your company website, and a link to testimonials about your company and its products. 3. Place a link to your calendar with a message something like, "Once you've had a chance to learn a little bit about myself and my company, I'd welcome a conversation to better understand where you are right now and if I can help you in any way." This is effective because you've made yourself open for review and demonstrated that you have nothing to hide. Do this with every non-responsive prospect, and watch how your pipeline grows. #sales #makepropectingsuckless

Ever wondered why some cold emails work like a charm, while others sink like a stone? The secret sauce is EMPATHY. Yes, you heard it right! Recent data reveals that 8 out of 10 prospects prefer emails over other forms of communication. But here's the twist - they're not just looking for another sales pitch. They're yearning for empathy, for someone who gets their fears, hopes, and aspirations. Now, let's dive into the world of empathy-driven cold emailing: 1. Understand their world Your prospects are not just 'leads.' They're real people with real challenges. So, the next time you draft a cold email, step into their shoes. Understand their pain points, their goals, their dreams. 2. Speak their language Empathy is not just about understanding. It's about showing that you understand. So, craft your message in a way that resonates with them. Speak their language, address their needs, offer a solution. 3. Be their guide Remember, you're not just selling a product or service. You're selling a vision, a better future. So, position yourself as a guide who can help them navigate their challenges and reach their goals. 4. Create a connection Empathy is the bridge that connects you to your prospects. It's about creating a genuine connection that goes beyond business. Show them that you care, that you're there for them, not just for the sale. 5. Deliver value Empathy is about adding value. It's about helping your prospects solve their problems, achieve their goals, and fulfill their dreams. So, make sure every email you send delivers value that helps your prospects in some way. And the results? They're mind-blowing! 🤯 Companies practicing empathy-based marketing see a significant increase in their win rates and deal sizes. In fact, social sellers are 66% more likely to reach their quota than those using traditional prospecting techniques. TL;DR: Empathy is the secret sauce to successful cold emailing. Understand their world, speak their language, be their guide, create a connection, and deliver value. So, here's the million-dollar question: Are you ready to embrace empathy in your cold emailing strategy? Share your thoughts in the comments below. And if you found this post even 1% valuable, please repost or tag others. This will inspire me to share more insights with you. Until then, happy empathetic emailing! 💌 #sales #email #leadgeneration #pipeline #revenue

A strong personal brand builds trust. But trust alone doesn’t pay the bills. I’ve seen so many founders, creators, and experts show up online. They post, engage, even grow a solid following. But when it comes to actual business growth, things feel stuck. Here’s the missing link: Visibility without a system is just noise. Your personal brand pulls people in, But what happens after they’re attracted? Ask yourself: → Do you have a content journey that nurtures them? → Are there clear entry points for them to work with you? → Do your DMs or CTAs guide them toward solutions or just say “engage”? You don’t need to be “salesy” to sell. You need to be strategic. That’s why I’ve been helping clients not just look credible, but build a conversion-ready backend. This means: • Fixing unclear positioning • Building subtle lead systems into your content • Aligning performance strategy with your personal brand voice Because real influence is when your brand doesn’t just inspire, but also drives action. If your growth feels stagnant despite the visibility, It’s not a content problem. It’s a system problem. Let’s fix the engine behind your brand. Drop a “grow” if this gave you a shift today. #marketing

How to become a full-time creator and ACTUALLY earn? No, I am not talking about social media marketing. I am talking about— Building up a list of email addresses. Social media is good but remember, you only partially own or control those platforms. (Remember how TikTok was banned in a day?) So, what am I trying to say? You can use LinkedIn and Instagram, but don't make them the only thing you focus on 🙅 (This shouldn't be your end game!). When you build a big list of email addresses, you have something that's completely yours to manage and take care of 👑. Especially if you're a creator, you should be focusing more on owning a list instead of lending it from social media platforms. Here's why: - Direct Reach: With email, you're in control. No more worrying about social media algorithms—it's your message, straight to their inbox. - Ownership Matters: Your email list is YOUR asset. Social media platforms change, but your list is always there. - Personalization Power: Tailor your content to your audience's preferences with ease. - Engagement Boost: Emails often get more attention and interaction than social posts. - Sustained Attention: Emails provide a longer-lasting connection than fleeting social media updates. - Conversion King: Drive conversions effectively through email campaigns. - Data Insights: Analyze open rates, clicks, and conversions for actionable insights. - Brand Consistency: Maintain a consistent brand identity in every email. - Privacy Assurance: Emails offer a more private, secure way to connect. - Monetization Magic: Monetize your audience with product/service promotions and collaborations. Here's the easiest way to get started- - Know Your Audience: Understand creators' needs. - Pick an Email Platform: Choose user-friendly software. For eg. ConvertKit, MailChimp, etc. - Offer Value: Provide incentives for sign-ups. Ebook, checklists, etc. - Create a Landing Page: Make it easy to subscribe. - Promote Widely: Share across all social media platforms. So, what do you prefer— social media or building your own list?

𝗟𝗮𝘀𝘁 𝘄𝗲𝗲𝗸, 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁 𝗮𝘀𝗸𝗲𝗱 𝗺𝗲 𝘁𝗼 𝗿𝗲𝘃𝗶𝗲𝘄 𝘁𝗵𝗲𝗶𝗿 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺'𝘀 𝗲𝗺𝗮𝗶𝗹 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 𝗮𝗳𝘁𝗲𝗿 𝘀𝗲𝗲𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗿𝗮𝘁𝗲𝘀 𝗽𝗹𝘂𝗺𝗺𝗲𝘁 𝗯𝗲𝗹𝗼𝘄 𝟭%. "It's just the market," they insisted. "Nobody answers emails anymore." I wasn't convinced. So I pulled up their templates alongside thousands of others I've analyzed over the years, and the patterns were immediately clear. The emails that consistently get responses in today's crowded inboxes aren't the ones with the catchiest subject lines or the most persistent follow-ups. They're the ones that feel like they were written by a human being who's done their homework. Looking through my swipe file of emails with 30%+ response rates, I found myself returning to five core approaches that just work: I call the first one "The Pattern Interrupt" – where instead of saying what everyone else says, you notice something specific and ask a genuine question about it: "I noticed you recently shifted your messaging from security-focused to efficiency-focused. I'm curious what prompted that change?" Then there's what I call "The Contrarian Insight" – where you respectfully challenge conventional wisdom with actual data: "While analyzing conversion patterns across 50 companies in your industry, we discovered something that contradicts the common belief about [specific topic]. I'd be happy to share what we found if it might be useful." My personal favorite is "The Genuine Connection" – where you reference something they've created and add actual value to the conversation: "Your recent post about sales enablement challenges really resonated because I've been wrestling with the same issues. Have you considered [thoughtful question related to their perspective]?" For every client I work with, we build a custom "Message Testing Framework" where we develop variations of these templates specifically for their market, then test them with small batches (about 20-50 prospects each). 𝘽𝙪𝙩 𝙝𝙚𝙧𝙚'𝙨 𝙩𝙝𝙚 𝙘𝙧𝙞𝙩𝙞𝙘𝙖𝙡 𝙥𝙖𝙧𝙩 𝙢𝙤𝙨𝙩 𝙥𝙚𝙤𝙥𝙡𝙚 𝙢𝙞𝙨𝙨 – 𝙬𝙚 𝙙𝙤𝙣'𝙩 𝙟𝙪𝙨𝙩 𝙩𝙧𝙖𝙘𝙠 𝙤𝙥𝙚𝙣 𝙖𝙣𝙙 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙚 𝙧𝙖𝙩𝙚𝙨. 𝙒𝙚 𝙘𝙖𝙧𝙚𝙛𝙪𝙡𝙡𝙮 𝙚𝙫𝙖𝙡𝙪𝙖𝙩𝙚 𝙩𝙝𝙚 𝙦𝙪𝙖𝙡𝙞𝙩𝙮 𝙤𝙛 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙚𝙨. 𝘼 𝙩𝙚𝙢𝙥𝙡𝙖𝙩𝙚 𝙩𝙝𝙖𝙩 𝙜𝙚𝙩𝙨 𝙦𝙪𝙞𝙘𝙠 𝙗𝙧𝙪𝙨𝙝-𝙤𝙛𝙛𝙨 𝙞𝙨𝙣'𝙩 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡 𝙚𝙫𝙚𝙣 𝙞𝙛 𝙩𝙝𝙚 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙚 𝙧𝙖𝙩𝙚 𝙡𝙤𝙤𝙠𝙨 𝙜𝙤𝙤𝙙 𝙤𝙣 𝙥𝙖𝙥𝙚𝙧. What consistently works across industries is specificity that shows you've done homework, offering value before asking for anything, and genuine curiosity rather than formulaic personalization. And brevity matters – almost every high-performing email I've analyzed is five sentences or fewer. Which of these approaches would make YOU respond? I'm genuinely curious. #SalesEmails #ProspectingTemplates #OutboundSales

𝐒𝐮𝐛 𝟏𝟎% 𝐨𝐩𝐞𝐧 𝐫𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐮𝐧𝐝𝐞𝐫 𝟎.𝟓% 𝐂𝐓𝐑. 𝐀 𝐧𝐢𝐠𝐡𝐭𝐦𝐚𝐫𝐞 𝐟𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐝𝐞𝐩𝐥𝐨𝐲 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐧𝐝 𝐨𝐟𝐟𝐞𝐫𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐞𝐦𝐚𝐢𝐥. Something had to change! Here’s what we did 🌟  ↴ Community Insights: ↳I reached out to operators in ClubPF ⚓︎, Pavilion, and other communities, and LinkedIn to learn from their email campaign strategies. Focused Segmentation: ↳ We noticed that the top marketers and ops professionals were creating highly engaged audience segments. We reduced our audience size by 90%, focusing on: → Last email opened from sales/marketing → Recent website visits → Event registration/attendance → Asset downloads or form submissions Building Engagement: ↳ We enriched contact details and evaluated titles, companies, goals, challenges, and content engagement across emails and our website. Gathering Feedback: ↳ We contacted 20+ engaged contacts to understand their email preferences, knowledge gaps, and content consumption habits. Strategic Expansion: ↳ We expanded our list by 5-10% weekly, monitoring performance closely. Within 3 weeks, we saw: 20%+ open rates 1.5%+ CTRs By the end of the quarter, our segmented email campaigns achieved a 30%+ open rate! Key Takeaways 💡: 👉 People-First Approach: Engage internally with the best team and externally with your audience. 👉 Data-Driven Decisions: Use engagement signals to create focused segments. 👉 Continuous Improvement: Regularly gather feedback and adjust strategies. ✨ This journey was about putting people first, aligning our team, and delivering value to our audience. The results speak for themselves! S/o to Ritakshi J. Sagar Mishra and Soumyajit Chakladar - we worked week after week to make this happen! Picture Context - Winter in Boston in 2010. Sometimes this is what being a GTM Operator feels like 🤣 #EmailMarketing #GTM #datadriven

Whenever someone says “email marketing is dead”, I quietly smile because the numbers speak for themselves. Email is still one of the highest-ROI channels in marketing. Honestly, email isn’t just alive, it’s evolving faster than ever. From static newsletters to interactive email experiences, you can click, swipe, tap, and buy without leaving the inbox. Here’s some more email marketing propaganda you shouldn’t fall for: 1. “Your emails don’t perform because they’re NOT perfectly designed.” Performance comes from relevance and engagement. An interactive quiz, poll, or embedded form will beat the prettiest static design every time because it prompts people to take action. 2. “Sending daily drives higher engagement.” Frequency means nothing without value. The best send schedule is the one where every email gives people a reason to click, explore, or buy, whether it's sent daily or once in a while 3. “Educate first, sell LATER.” If your product genuinely solves a problem, showing how it works through your email can be both teaching and selling. 4. “Warming up your domain fixes deliverability.”  Deliverability is about trust, not just expensive tools or one-off tactics. Consistent engagement, relevant content, and respecting your audience are what keep you in the inbox. 5. “Open rates are the ultimate metric.” The highest-ROI emails today don’t just get opened, they get acted on. Clicks, swipes, form fills, purchases. An open without action is just a vanity stat. The brands winning today are turning the inbox into an interactive, action-driven channel that moves revenue, not just pixels. What’s one “email rule” you’ve broken and seen better results?

Your Email List > Social Followers. Here’s Why Chasing likes won’t grow your bottom line. If you're still prioritizing social followers over email subscribers in 2025, you’re leaving serious revenue on the table. 5 Data-Backed Reasons Email > Social 1. You own your list  Social = rented audience.  Email = direct access. No algorithms. No platform risks.  2. Email = 4,200% ROI  $1 in = $42 out (avg.)  Compare that to 29% ROI for social (mainly via paid ads).  3. Engagement > Vanity Metrics  3–5% CTR in email vs. 1–2% on social media.  Segmentation = 50%+ higher CTR.  4. Long-Term Value Wins  Email subscriber = $45–$60/year in LTV.  Social follower? Nearly $0 without ads.  5. Real Brands. Real Results.  WPBeginner: 600% list growth = 3x revenue  E-comm brand: 95k subs = $1.2M in email-driven sales  Adam Enfroy: 17% product conversion via email    3 Steps to Maximize Your List  Convert followers → lead magnets, popups, and exit-intent offers  Segment & personalize → tailor content to interests  Automate revenue → cart abandonment + re-engagement flows  Email isn’t just a channel. It’s your most valuable asset.  Invest in your list—because algorithms don’t pay the bills.  #EmailMarketing #GrowthStrategy #DigitalMarketing #ListBuilding #MarketingROI #LeadGeneration #OptinMonster #MarketingAutomation