Creating Engaging User Journeys on Social Media

Unlocking Super Bowl-Level Engagement 🏈 The Super Bowl isn’t just a game; it’s an experience🌟 It captivates millions with suspense, rewards loyalty with epic moments, and keeps fans engaged from the kickoff to the commercials. What makes it so addictive? Gamification principles in action. Lessons from the Super Bowl to Gamify Your Strategy: 1. The power of anticipation: The Super Bowl builds excitement long before the game starts—teasers, predictions, and countdowns drive buzz. Use this in gamification by creating challenges or pre-event activities that build anticipation and keep your audience hooked before the “main event.” 2. Rewards beyond the game: Fans don’t just tune in for touchdowns—they stay for experiences, whether it’s a halftime show, giveaways, or memorable ads. In your platform, layer unexpected rewards and varied incentives to make participation more engaging, even outside of the core product. 3. Create tribal loyalty: Super Bowl fans pick sides, wear jerseys, and chant slogans. Why? Because belonging to a “team” is emotionally powerful. Leverage this by implementing team-based challenges or leaderboards that tap into collective pride and competitiveness. 4. Celebrate the underdog story: The Super Bowl thrives on narratives of unlikely heroes and comebacks. Create personalized progress tracking so every user feels like the underdog rising to victory. Celebrate milestones in meaningful ways to foster commitment. 5. Spectacle and surprise: From jaw-dropping plays to surprise celebrity appearances, the Super Bowl thrives on unexpected moments. Infuse gamified surprises like hidden bonuses or limited-time challenges that keep users coming back for more. 6. Second-screen Integration: The Super Bowl dominates not only TVs but also social media feeds. Gamification thrives when it connects with users across platforms. Encourage users to share achievements, challenge friends, or engage in community forums for broader reach. 7. Make everyone feel like a winner: Even if your team loses, there’s always a reason to celebrate—an incredible play, a clever ad, or a halftime surprise. Design your gamification strategy so that every user walks away feeling rewarded, no matter the outcome. The Super Bowl teaches us that engagement is about more than just the product; it’s about the journey, the community, and the thrill of participation. Whether you’re building a loyalty program, app, or product experience, Game on 🌟 #gamification #engagement #loyalty #retention Captain Up

Do you think personas are useless? They're actually a skyrocket for ARR Let me show you: User personas are the 💩 They are my go-to catalyst for increased ARR and decreased churn. Yes, they are fictitious. But they are based on your actual users. Their real value shines when they're part of a larger toolkit: → Journey Maps → Habit Moments → Use Cases → Jobs To Be Done (JTBD) Understanding HOW and WHERE they show up in your product is crucial. In combination with these, user personas transform from caricatures to the most impactful design artifacts you can leverage. Start with bringing them to life: 📍Journey Maps → Not just a series of actions; they're stories → Trace your user's steps; walk in their shoes → Find critical insights into their experience → End-to-End pain points visualized Build a journey for each persona. Awesome, sounds great! But, wait, what do I journey? Great Question - Digital Activation Stages Sign-Up // Set-Up // Aha // Habit Focus on where your users are the most engaged. We call them: 📍Habit Moments → Key features that keep users coming back → Drivers for retention → Contribute to product stickiness → Increases Customer Lifetime Value Our goal is to drive users into habit loops for strong retention. The more naturally users integrate your product into their routine, the lower your churn. Create a blueprint for user retention and satisfaction by mapping these habit moments. Ok, cool. But what if I don't know the habit moments? Find your personas in the data through: 📍Use Cases → Most used interactions by personas → Shows natural frequency of scenarios Collaborate with your Data Team and go through the journeys and use cases. Together, find the use cases in the data to pinpoint habit moments. Habit moments should show you a flattened retention curve over time. This is how you know you're on the right track. Perfect. With habit moments locked in, let's find out why the users hired your product. 📍JTBD → Focuses on the 'Why' of user interaction → Helps identity solutions over features Personas focus on the WHO, while JTBD focuses on the WHY behind user actions. This combination gives a fuller picture of both the user and their motivations. 👇 Let's put it together How to get impact from personas: 💡 Create and/or collect your user personas 💡 Identify the primary use cases for each 💡 Collab with data - find habit moments 💡 Journey map their primary habits 💡 Identify the JTBD in each journey map 💡 Ideate solutions over features 💡 Partner with PM to align roadmap with habits TADA! You just used personas as a secret weapon. 💥 --- How have you successfully used personas in your work? #ProductDesign #ProductStrategy #Personas

Over the last quarter we’ve seen a huge uptick in impressions accross our social channels. So, what changed? The biggest change was our approach to social activation. Instead of using social platforms as a means of conversion, we shifted focus to brand awareness. This shift gave us the ability to produce better performing content that drove likes and shares rather than product/sales based content that consistently caused posts to flop. I now approach social media with the tactic of breadth and depth. Breadth are posts design to expand top of funnel brand awareness. These posts are engaging, funny, and or insightful but appeal to a wide audience and drive shares. These shares drive followers and impressions and lead to brand awareness. The secondary posts come with depth. Depth offers your followers a more meaningful experience with your brand or product and strengthens their time in the conversion phase of the customer journey. Posts with depth often have less engagement which we anticipate and recognize against our KPIs. This constant play of breadth and depth now drives new followers and then educated them on our mission and product. As you look across social platforms you will see that posts that boast sales, product heavy information or bottom of funnel specific activation, they almost always flop. This is because social platforms want you to pay for that conversion and the platforms no longer support those posts. This means that conversion comes through paid advertising and other middle to bottom funnel activation while social remains a more top of funnel play. What’s most important here is this tactic works today. Tomorrow something completely different might be the new tactic. In order to win, marketers must be fluid and adaptive to social, althgorithmic and economic changes.

The ‘secret’ ingredient to Social Media success: YOU! Faceless social media pages aren't effective anymore. With AI content improving, standing out is tougher than ever. Many still try to hack their way to success with generic accounts, but it doesn’t work. They fail to connect and engage with their audience, leading to stagnation. The best social media brands are personal brands. >> Here's a deeper dive into why and how to make it work << 1. Tell Professional Stories: Sharing your career journey and client successes makes your content relatable and credible. For instance, talk about the challenges you’ve faced in your industry and how you overcame them. This not only shows your expertise but also humanizes your brand. 2. Share Examples: Use personal experiences to illustrate your points. If you’re discussing a particular strategy, provide a real-world example of how you applied it successfully. This makes abstract concepts tangible and easier to understand. For example, if you’re explaining the importance of SEO, share a story about how optimizing a client’s website led to a significant traffic increase. 3. Give Opinions: Don’t shy away from expressing your views. Whether it’s subtly criticizing a common practice in your niche or taking a stand on industry trends, sharing your opinions can spark meaningful discussions. This not only engages your audience but also establishes you as a thought leader. Why Does It Work? A. Authenticity: In an era where AI can generate generic content, authenticity stands out. People crave genuine connections and are more likely to engage with content that feels real. B. Engagement: Personal stories and opinions invite interaction. They prompt your audience to share their own experiences and views, fostering a community around your brand. C. Trust: Sharing your journey and successes builds trust. Your audience sees you as a credible source of information, which can translate into business opportunities. >> Quick actionable tips << Mix Personal with Professional: Your posts don’t have to be all about you. Start with a broad idea and back it up with a personal story. For example, if discussing the importance of content marketing, mention how a specific campaign you ran brought great results. Use Visuals: A picture is worth a thousand words. Use photos or videos that reflect your personal brand and resonate with your audience. Consistency: Regularly share your stories, examples, and opinions. Consistency helps in building a strong personal brand. Faceless brands are losing their impact. By adding a personal touch to your content, you not only make it more engaging but also build a stronger, more relatable brand. Be real, share your journey, and watch your audience grow. 👉 Whenever you're ready, I offer five ways to assist you: (Details in the comments)

My approach to addressing user experience challenges involves several steps ⤵️ 1. Understanding User Needs: Conduct user research to understand the goals and pain points of the target audience. Utilize interviews, surveys, and usability testing to gather insights. 2. Collaboration and Alignment: Work closely with cross-functional teams such as product management, engineering, and customer support to align on user goals and prioritize UX issues. 3. Data Analysis: Analyze user data to understand behavior patterns. Look at analytics, feedback, and support tickets to identify areas where users are struggling. 4. Ideation and Sketching: Encourage brainstorming sessions and sketching to come up with creative solutions. Focus on solving the real problems and not just the symptoms. 5. Creating User Journeys and Wireframes: Develop user flows to understand how users will interact with the product. Create wireframes to visualize the structure of the interface. 6. Prototyping and Testing: Create high-fidelity prototypes that simulate the final product. Conduct usability testing to validate design decisions and uncover issues. 7. Iterative Design: Use feedback from usability testing to refine the design. UX is an ongoing process; be prepared to iterate based on user feedback and changing needs. 8. Implementation Support: Assist the development team during implementation to ensure that the design is translated accurately into the final product. 9. Post-Release Analysis: Once the product is released, continue to monitor user feedback and analytics. Be proactive in identifying new challenges and opportunities for improvement. 10. Educate and Advocate: Constantly educate stakeholders on the importance of UX and advocate for resources and prioritization of UX initiatives. This cyclical approach helps in creating a product that not only meets user needs but also adapts to changes and continuously improves over time. #ux #strategy #userexperience #innovations