Effective Onboarding for Event Registration Platforms

When I was head of growth, our team reached 40% activation rates, and onboarded hundreds of thousands of new users. Without knowing it, we discovered a framework. Here are the 6 steps we followed. 1. Define value: Successful onboarding is typically judged by new user activation rates. But what is activation? The moment users receive value. Reaching it should lead to higher retention & conversion to paid plans. First define it. Then get new users there. 2. Deliver value, quickly Revisit your flow and make sure it gets users to the activation moment fast. Remove unnecessary steps, complexity, and distractions along the way. Not sure how to start? Try reducing time (or steps) to activate by 50%. 3. Motivate users to action: Don't settle for simple. Look for sticking points in the user experience you can solve with microcopy, empty states, tours, email flows, etc. Then remind users what to do next with on-demand checklists, progress bars, & milestone celebrations. 4. Customize the experience: Ditch the one-size fits all approach. Learn about your different use cases. Then, create different product "recipes" to help users achieve their specific goals. 5. Start in the middle: Solve for the biggest user pain points stopping users from starting. Lean on customizable templates and pre-made playbooks to help people go 0-1 faster. 6. Build momentum pre-signup: Create ways for website visitors to start interacting with the product - and building momentum, before they fill out any forms. This means that you'll deliver value sooner, and to more people. Keep it simple. Learn what's valuable to users. Then deliver value on their terms.

How Do We Ensure Every Participant's Journey Starts on the Right Note? 🎶 We often focus on the main event experience, but how many of us have paused to consider the very first touchpoint - the registration process? A truly inclusive event starts the moment someone considers attending. Here are a few strategies to ensure our registration processes pave the way for comprehensive inclusivity: 1. Accessible Platforms: Ensure your registration website/platform is ADA compliant and mobile-friendly, catering to diverse digital proficiencies. 2. Diverse Imagery: Use graphics and visuals that reflect a myriad of ethnicities, abilities, genders, and ages, signaling a welcoming environment for everyone. 3. Clear Communication: Offer language options or, at the very least, ensure clarity in your information. Avoid jargon. 4. Payment Flexibility: Consider various payment methods, possible installments, or even sponsorship options for those needing financial assistance. 5. Inclusive Accommodations Check: No, not sleeping rooms, but incorporate an option where attendees can specify any special requirements or accommodations they might need, be it related to physical accessibility, dietary needs, visual, hearing, or otherwise. The way we welcome our participants sets the tone for the entire event. Let's ensure we're rolling out the red carpet for everyone, right from the start! ✨ How do you prioritize inclusivity during your event registration? Share your strategies or experiences below, and let's pave the way for even more inclusive beginnings! #FirstImpressionsMatter #InclusiveEventRegistration 🌟🤝

Most companies spend months perfecting their product UI, then throw together onboarding in a weekend. This is backwards. Your onboarding IS your product's first impression. It's where users decide if they trust you enough to change their workflow. Our initial onboarding was basically "here's the docs, figure it out." But now we redesigned onboarding like a product feature: - User research on where people got stuck - Built interactive tutorials that actually work with real data - Added progress indicators and clear next steps - Made it feel as polished as our core platform The result? 3x improvement in day-7 retention. Your onboarding experience should have the same design rigor as your core product. Because if users don't make it through onboarding, they'll never see how great your actual product is. What's one thing you wish every product explained better during onboarding?