Enhancing Mobile UX for E-commerce Sites

Just finished a strategic session with an e-commerce client and it revealed some great insights. Particularly on their heatmaps. 90% of this client’s traffic is mobile. But users weren't scrolling past the first section. Why? Because homepage was designed for desktop users who don't exist. Simple mistake, but one we see all the time. Here's what the data showed: - The pop-up problem - 95% of interactions were people trying to close it, not convert - The scroll-depth disaster - Mobile users dropped off after barely one scroll - The women's category surprise - High click-through rate despite lower sales volume - The navigation nightmare - Users couldn't find what they wanted This is what we did: ➡️ Completely rethought the mobile experience. ➡️ Added anchor navigation that drives users deeper into the page. ➡️ Used psychological triggers like the Zeigarnik effect (Google it!) to create curiosity gaps. ➡️ Moved trust elements above the fold. ➡️Fixed the search functionality for ad traffic. This is why we did it: People don't scroll on mobile - they tap. So we gave them clear pathways to jump to relevant sections. When they anchor down to their desired content, they see everything they skipped. Curiosity drives them back up to explore. Result: Higher engagement, deeper page exploration, better conversions. It’s 4 weeks before this new design goes live. The lesson is simple… Desktop-first thinking kills your mobile conversions. 90% mobile traffic demands mobile-first strategy. Not mobile-friendly design. Mobile-first psychology. There’s a difference.

In 2023, mobile users make up approx. 50%-60% of website traffic. The problem is that a lot of Shopify sites are not optimized for mobile use which reduces their conversion and increases bounce rates. Here are 6 ways to optimize your Shopify site to be more mobile-friendly 1) Minimize Images Images account for most of the downloaded bytes on your site. Compress any crucial images on the site to reduce the number of bytes that need to load. (You can do this without compromising on the quality). 2) Lazy loading To add to the first point, lazy loading is a great way to reduce any extra downloaded bytes. Make sure to allow important images to only load above the fold and allow them to be visible as the user scrolls below the fold. 3) Reduce Re-directs Reduce as many redirects as you can. Each redirect slows down the site and disrupts UX. 4) AMP Implementing accelerated mobile pages makes your site pages load faster because it strips down the HTML and uses a streamlined version of CSS. This also gives you more room for more responsive images and design without impacting site speed too much. 5) Optimized Search Engine If your site has a search engine (most do), optimize it to adjust the device screen instead of having the user adjust it to their screen. Allow for auto-suggest and ensure that the results are accurate. 6) Pop-ups (be cautious) Pop-ups are not always the best because they can impact SEO and UX. However, implementing them at the right time can be beneficial. If you do, make sure it's optimized to fit the user's device screen and doesn't overwhelm them. Prioritizing the mobile experience for your customers can improve UX and increase conversion. Your main focus should be on design considerations, performance improvements, and regular testing. Monitor your site’s performance to make sure it's fast and easy to use.

Big UX/UI mistake costing Shopify stores thousands in lost revenue… Prioritizing desktop over mobile. When 70% of traffic is coming from mobile, this is a problem. Here’s how you can fix it: → Work through a systematic checklist: — Review each stage of the intra-site funnel. — Identify confusing sections and friction points. — Compare mobile vs. desktop experiences. — Test across Apple and Android for consistency. Good UX/UI isn’t just about functionality—it’s about optimizing the user journey for conversions. → Clear navigation that guides users to the right product for them. → Headlines that orient and instantly communicate value. → Trust signals, like social proof, placed at key moments. → Scarcity and urgency to increase motivation. Want even deeper insights? → Use tools like HotJar, Clarity, or Heatmap.com for session recordings and heatmaps. → Pay attention to: — Where users drop off. — Where they pause or hesitate. — Sections they skip over. Surveys can help too. Use tools like KnoCommerce or Fairing to gather direct feedback on: → What’s stopping them from purchasing. → What information they feel is missing. How do we use this data? — Identify friction points and remove barriers to purchase. — Improve clarity in confusing areas. — Adjust content to better meet customer expectations. → And to really elevate your store’s performance? Partner with us. Let’s turn your UX/UI into a high-converting powerhouse. PS: How often do you review your mobile experience? Let me know in the comments 👇