Streamlining Checkout Processes for B2B E-commerce

You’re Great at What You Do, But Is It Easy to Pay You? Let me tell you two quick stories. First, I was on a call with a client who told me, “We require all customers to pay by check.” Checks. In 2025. Their customers didn’t ask for this. It was simply what worked for them. And if paying you feels like a hassle, it becomes a reason not to buy. Now jump to last month, after weeks of research, I was ready to buy software. However, instead of a one-click purchase, I was required to participate in a mandatory demo call. Thirty minutes later, I had to re-enter the same info and confirm my email for the third time. It took over a week to buy something I was already sold on, and it should have been a one-click purchase. Most people would’ve walked away. This is payment friction. And it’s quietly killing conversions. You can spend thousands on campaigns and traffic, but if your checkout creates confusion or delay, customers will drop off at the finish line. Here are 5 ways to fix it: ▶️ Audit your purchase path. If it takes more than 3 minutes or 5 clicks, it’s too long. ▶️ Offer flexible payment options. Let your customers choose what works for them. ▶️ Eliminate forced steps. Don’t block ready buyers with unnecessary hoops. ▶️ Pre-fill everything. Repeating info leads to frustration and drop-offs. ▶️ Streamline verification. Balance speed with security, not one at the cost of the other. Fixing this isn’t just about improving conversion rates. It’s about showing respect for your customers’ time, building trust, and creating a seamless brand experience. If you’re wondering why people aren’t converting, it might not be your marketing. It might be your checkout. Want a quick audit of your payment experience? Let’s connect, I’ll show you where the friction is hiding.

Want to save 3% on your checkout page AND get paid fast? Here's how. Most B2B checkout pages only offer one real option to enter a credit card. The moment you want to use ACH, wire, or anything else, it turns into a manual invoicing process. ➡️ Send an invoice, ➡️ Wait for AP to get around to it, ➡️ Reconcile manually. That option might be "free" to the company, but damn does it take a long time to get paid. We designed a beautifully elegant solution: We added ACH, wire, and RTP directly into that same checkout experience. Right next to the credit card field. Then we tell the merchant to add the subtext: "Pay by credit card for 3% or pay by bank for free." That one simple change can add 3%+ to the bottom line on every transaction that was previously relegated to cards. Plus, our platform reconciles the payment to their ERP, the same as if it were a card, so zero downside operationally. Being a credit card processor is the majority of our business, and we believe in making it an option. However, not all transactions need a risk premium for the transfer. Find the relationships that don't need that expense.

Here's the exact reason why 70%+ of carts are abandoned and forgotten: Imagine your customer is ready to buy something online, credit card in hand, and then... · The payment process is a nightmare · Their preferred payment method isn't available · The transaction gets declined for no apparent reason Guess what happens next? Cart abandoned. Customer lost. Game over. The solution? Having a payment orchestrator. Payment orchestration allows your company to provide a smooth, seamless experience that keeps customers coming back. Here's how: 1. Simplifying the checkout: → One-click payments → Guest checkout options → Autofill features Did you know that 70.19% of carts are abandoned due to complicated checkouts? That's a lot of lost revenue. 2. Enabling multiple payment options: → Credit cards (still king in many places) → Mobile wallets (Apple Pay, Google Wallet) → Buy Now, Pay Later (BNPL) → Subscription billing Fun fact: BNPL is projected to account for 13% of global e-commerce payments by 2024. That's huge. 3. Increasing security and trust: → Advanced encryption → Tokenization → Multi-factor authentication 64% of consumers are worried about online security. Show them you've got their back. 4. Adding personalization: → Tailored recommendations → Custom discounts → Personalized payment plans McKinsey says this can deliver 5-8x ROI on marketing spend. The results our clients are seeing: · Higher conversion rates · Increased customer loyalty · Expanded market reach · Boosted revenue In the world of e-commerce, the payment experience can make or break you. It's not enough to just accept money anymore – it's about creating an experience that customers love.