Common issues in beta websites

Our agency reviews hundreds of SaaS and technology websites every quarter as part of our benchmark studies (450 sites this quarter alone). And we often see the same problems negatively impacting demo requests, SQLs, and other conversions. If addressed, these would be QUICK WINS. I was on a site the other day, for example, and the CTA links on the pricing page were broken — sending people to the home page instead of the “Get Started” page. On another site, messaging about ROI was relegated to the bottom of the home page instead of the top. Yeah, we see a lot of low-hanging fruit for greater conversion rates. Many problems are relatively easy to spot even WITHOUT A/B testing by using what’s called “heuristic CRO”. We estimate that certain brands are losing out on millions of dollars annually as a result. So, what are some of the most common conversion killers? Let’s take a look: MESSAGING & COPY: ✅ Weak, unclear, or simply vague messaging ✅ Messaging that doesn’t speak to pain points ✅ Messaging that focuses on your solution instead of the user ✅ Lack of clarity as to whether the site visitor is the right audience ✅ Lack of deeper product/solution information ✅ Lack of audience segmentation ✅ Lack of real differentiation ✅ Lack of BOFU content ✅ Lack of FAQs CTAs: ✅ Vague CTAs ✅ Lack of CTAs ✅ CTAs placed only at the bottom of the page ✅ Text-based CTAs where there should be a button ✅ Lack of contextually-relevant microconversion events INTERACTIVE DEMO: ✅ Lack of an interactive demo (SaaS sites) SOCIAL PROOF: ✅ Lack of reviews ✅ Lack of client testimonials ✅ Lack of case studies. Or extremely weak presentation of them. DESIGN: ✅ Walls of text ✅ “Meh” design ✅ Cluttered design ✅ Lack of whitespace ✅ Requiring too many clicks ✅ Lack of images or illustrations of actual people ✅ Design that makes the company look outdated LANDING PAGES ✅ Lack of social proof ✅ Too many form fields ✅ No clear benefits listed ✅ Too many different CTAs instead of a singular focus on one main CTA If you’re a B2B SaaS or tech company and want Stratabeat to take a look at your site and provide you with a handful of quick CRO wins, just give me a shout. Happy to help. ------------------------------------------- Let’s Destroy Mediocre Marketing! 👋 Follow me (Tom Shapiro) for more B2B marketing content like this! #b2bmarketing #cro #conversionrateoptimization

In the last few weeks, I've visited 100s of SaaS websites and conducted content audits on a dozen of 'em. Here are the most common issues I notice: 1. The hero section of your home page doesn't tell me what your product does. Plz plz plz figure this one out. 2. No pricing listed. 3. Difficult navigation between resources and blogs — or even difficulty finding both of them. Sometimes, it takes me 5-7 minutes to actually make it to any updated resources. 4. Complete lack of social proof. Not just a lack of case studies (which is common), but no testimonials, logos, or anything. 5. Outdated case studies. I can assume your product has improved since October of 2021 — let's see the proof. 6. Blogs with broken links, zero internal links, and no expert quotes. 7. Repetitive, bland brand voice. 💜🧡 Content management is hard and annoying — especially when algorithms change all the damn time. Priorities should be: 1. Making it easy for folks to understand your product. 2. Social proof. 3. Easy navigation. Let me know if you need help with 1 & 2!

A successful Product Hunt launch can drive lots of traffic, but without strong UX, users can quickly slip away. Here are some common challenges I’ve identified from this week’s top products — Recap / Zero24, Mindduck, DryMerge, Persana AI, Typelink and more: 1. Poor Onboarding – Users need clear guidance from the start.   2. Confusing CTAs – Primary actions shouldn’t be missed.   3. Navigation Issues – Make it easy for users to find their way.   4. Lack of Context – Elements need clear labeling to reduce confusion.   5. Unresponsive Features – Ensure everything works smoothly. 💡 UX improvements that can make a big difference:   - Streamline onboarding to guide new users.   - Ensure clear and consistent CTAs to reduce friction.   - Simplify navigation to make it intuitive.   - Add context to reduce confusion and clarify elements.   - Test features to ensure responsiveness across all pages. These small UX fixes can make a big difference in user retention and engagement. 🚀 Want to see more insights? Check out the full video where I dive deeper into these products and UX improvements. 👉 https://lnkd.in/di9bSZmT #ProductDesign #UXDesign #CustomerRetention #UserExperience