How to Keep Your Audience Updated

A frustrated and burnt out client told me, “I feel invisible when I’m not posting, but I can’t keep up with the pressure to always show up.” The truth is, visibility isn’t just about posting every day. It’s about presence, not performance. Their profile looked great, but there was no movement. No conversations, no clicks, no traction. We took a step back and focused on subtle, sustainable actions that didn’t rely on constant content. We optimized their profile to speak directly to the right people, added a testimonial that told a clear before-and-after story, and used strategic engagement to stay top-of-mind. Within a few weeks, leads were rolling in, and they hadn’t posted once. I call it the Quiet Authority Method, because sometimes, showing up well is louder than showing up often. Here’s how you can do it: 🔸 Share One Thought, Not the Whole Chapter • You don’t have to post a full lesson, just one insight or observation can land. • A quick story or shift in mindset is more powerful than a wall of text. End Result: It keeps you visible without overwhelming yourself or your audience. 🔸 Repost with a Twist • Quote someone else’s post and add your take. It’s low-pressure but high-engagement. • Your voice matters, even when you’re not the original source. End Result: You stay in the feed and build credibility, without having to create from scratch. 🔸 Show Behind-the-Scenes Instead of “Big Wins” • A messy middle moment, a work-in-progress, or a small realization is enough. • People relate more to growth than they do to polish. End Result: Vulnerability builds trust, especially in a sea of highlight reels. 🔸 Comment With Intention • If posting feels like too much, commenting with a fresh perspective still builds your presence. • You’re building equity with every smart reply. End Result: Consistent interaction makes people remember you, sometimes more than a post would. 🔸 Turn a DM into a Post • Someone asked a great question? Answer it publicly (with permission). • These often resonate the most because they reflect real struggles. End Result: You’re creating content that feels personal, and solves problems others are quietly dealing with too. 🔸 Save Your Best Ideas in a Vault • You don’t need to post everything now, just don’t lose them. • Even saving drafts keeps the momentum alive. End Result: Capturing ideas creates a content bank you can return to when you’re ready. Even when you’re not posting, your B2B profile can do the heavy lifting. With the right setup, it draws the right people in, builds quiet trust, and keeps you visible. That’s the idea behind the Quiet Authority Method. ⸻ ♻️ REPOST if this resonated with you! ➡️ FOLLOW Rheanne Razo for more B2B growth strategies, client success, and real-world business insights.

In Progress LinkedIn Lessons Learned (that I hope help you too): As I delve a bit deeper into content creation here, (including recently "earning" a "Top Voice Badge"), I've noticed some patterns over the past few months that resulted in more engagement and a growing audience: ⬇⬇ **𝐃𝐨'𝐬 𝐟𝐨𝐫 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐒𝐮𝐜𝐜𝐞𝐬𝐬** ✅ Share Your Passion: Post content that resonates with your lived and professional expertise and passion. Authenticity attracts engagement and this means the wins and the "pies in your face" moments alike. ✅ Timing Matters: Morning posts often outperform evening ones. Start your audience's day with your insights. ✅ Structure is Key: Use bullet points, arrows, numbered lists for clarity. Easy-to-digest posts get more attention. No text walls please. ✅ Consistency Wins: Post regularly at similar times. Experiment to find the sweet spot for your audience. ✅ Take Hints. If a bunch (say 20) posts on particular topic or style gets less engagement, try another topic. ✅ Engage Actively: Don’t just post; interact! Thoughtfully commenting on others' posts builds community. This includes responding to folks who care enough to comment on your stuff. It's called SOCIAL media for a reason. ✅ Recycle Your Hits: Don’t be afraid to repost successful content. Most of your followers everyone sees your post the first time. ✅ Notification Nudge:** Encourage followers to 'ring the bell' for notifications and never miss your updates. ✅ Ask and Offer: Pose thought-provoking questions and offer genuine value in your posts that people can take action on. ✅ Aim for 'Top Voice': Post useful stuff frequently, contribute to collective articles and discussions. It boosts your chances of recognition including Top Voice. It'll also grow your followers. ✅ Integrate video - People love to click on videos that emphasize the points in your post. The better the video quality, the more engagement. **𝐃𝐨𝐧'𝐭𝐬 𝐭𝐨 𝐀𝐯𝐨𝐢𝐝:** ❌ Quick Editing No-No: Avoid editing posts within the first 15 minutes of making a post. It can stifle your post's reach. I don't know why, but it seems to be a pattern. ❌ Over-using external links: Refrain from linking external articles directly in your posts. LinkedIn favors content that keeps users on-site. If you want to link to an article, do it in comments. ❌ Caution with company pages: I'm not saying don't post from a company page, but leader led comms are much more valuable and get more engagement than company pages that tend to be less personal and more salesy. ❌ Cut and Pasting Recent Very Recent Stuff: Will result in suppression. ❌ Scheduled Posts: For some reason, they always perform worse for me. **𝙍𝙚𝙢𝙚𝙢𝙗𝙚𝙧:** The landscape is ever-evolving. Algorithms and trends change, so keep exploring and adapting. The journey to becoming a LinkedIn pro is ongoing, and there’s always more to learn. I’d love to hear your thoughts and strategies for LinkedIn success. Let’s grow together please!!

Posting and praying? Let’s fix that. If your engagement feels like a gamble, it’s time to rethink your strategy. Engagement isn’t about luck, it’s about intention. Here’s the Engagement Equation to ensure your posts get noticed and spark interaction: 1. Ask to Engage: -Want comments? Ask a thoughtful question. -Want shares? Share something relatable or highly valuable. -Make it easy for people to respond by giving clear prompts. 2. Use Features That Work: -Polls: People love to share opinions. Use polls to ask simple, engaging questions. -Tagging: Mention people or brands you admire—but only when relevant. -Media: A strong visual (photo, video, or infographic) can double your engagement. 3. Post When They’re Active: -The best content won’t matter if no one sees it. Analyze your audience’s activity and post during peak hours. Mornings on weekdays often work, but test what’s best for you. 4. Spark a Conversation: -Don’t just post and disappear. Respond to comments quickly and keep the conversation going. Engagement isn’t magic, it’s a formula. 💡 Valuable content + thoughtful timing + clear calls to action = results. Find this post helpful? Connect with me Maher Khan for more such posts.