CPG audience engagement via email

I studied 50+ high-performing emails from top CPG brands. Turns out, there are 8 repeatable campaign templates That brands use again and again… Because they actually work. 👇 Here’s the breakdown 1. The Lifestyle Upgrade Email Show how your product usage makes everyday life easier. Structure: → Hook calling out one clear upgrade → Quick intro of the product → 3–4 reasons it’s useful in daily life → CTA to shop 2. The Recipe Drop Email Give a fun recipe using your product, no selling needed. Structure: → Catchy recipe name → Quick highlights (e.g. no oven, high protein) → Short and friendly description → CTA to see full recipe → Suggest more recipes 3. The Choose Your Flavor Email Make it easier for people to choose their favorite flavor of your product. Structure: → Fun hook to start with → 2-3 clear diffrentiation (e.g. with sugar vs no sugar etc) → Simple benefit breakdown for each → Visual comparison → CTA to shop both 4. The UGC Feature Email Show off what your customers have made with your product. Structure: → Hook celebrating the community → Message appreciating customer creativity → Grid of user-generated photos → CTA to explore or shop 5. The Subscription Bonus Email Offer a fun freebie to boost subscriptions. Structure: → Hook that highlights the free gift → Short summary of subscription benefits → Image of the bonus item → CTA to subscribe 6. The Retail + Freebie Email Talk about your retail presence and reward customers for trying. Structure: → Hook related to your retail → Details on the freebie offer → Clear steps to redeem it → CTA to take action 7. The Savings Breakdown Email Highlight how much people save when they subscribe. Structure: → Hook about saving money → Real numbers (e.g. receipt visual) → Benefits of joining → CTA to see savings 8. The Why Buy Listicle List 3–5 quick reasons why your product is better. Structure: → Bold hook → Quick Reason 1 → Quick Reason 2 → Quick Reason 3 → CTA to shop These are easy plug and play email campaigns that you can use. And, if you can tweak the angles a bit, you can get a new campaign every time with these. 📒 Want my notion board with 78+ email examples? → Like this post → Comment "CPG" or "Axes" I’ll DM you the link! P.S. Make sure we’re connected so I can DM you!

Just increased repeat purchase rate by 35% for a brand. Here's how: This CPG brand had mountains of data, but they weren't using it effectively. By diving deep into customers’ behavior and preferences, we fixed what most brands get wrong. 1. Segmented our audience—we divided customers into groups based on purchase history, browsing behavior, and engagement. 2. Personalized email campaigns—we sent tailored offers, recommendations, and *education* to each segment, resulting in higher open and conversion rates. 3. Dynamic website content—we adjusted the site’s homepage, product suggestions, and banners based on individual customer preferences. 4. Leveraged product recommendations—we suggested complementary products, increasing average order value. 5. Automated it all—we set up systems, segments, contact lists, and customer attributes to continuously collect data and personalize every interaction at scale. The result? Higher engagement, increased sales, and more loyal customers. Start doing this for your BFCM campaigns so your end-of-year sales numbers can start rising like they should.

In a recent episode of the Content Amplified Podcast, I explored how email marketing can go beyond discounts and flash sales to truly engage. Here are the takeaways: 👉 Personalization is key: It’s not just about “Hi [First Name].” It’s about sending the right message at the right time—whether it’s celebrating their milestones or solving their pain points. 👉 Storytelling works wonders: Your customers want to know the “why” behind your brand. Bring them into your world with stories that resonate and inspire action. 👉 Interactive emails drive results: Think polls, quizzes, or even asking your audience to reply back. Engagement starts when you  ask them to engage. And the best part? It’s measurable. You can see who’s engaging, what they’re engaging with, and how it ties back to revenue. Want to make your emails work harder for your brand? Start by rethinking the way you communicate. Ask yourself: ✨ Are your emails a two-way street or just another broadcast? ✨ How are you building long-term connections through the inbox? 🎙️ Curious to hear more? See the full episode link in the comments. 💡 Your action today: Audit your last email campaign. Did it spark engagement or was it just another promo? If it’s the latter, it’s time to rework your approach. The truth is, email marketing isn’t just about selling products—it’s about starting conversations. It’s one of the most personal ways to connect with your audience, build trust, and drive action. #EmailMarketing #EngagementStrategy #DigitalMarketing #Podcast

Having a large, unengaged email list is like having a phonebook full of numbers that never pick up – it's almost worthless. In email marketing, the size of your list is only part of the equation. The real question is: Are your subscribers engaging? Without engagement, it doesn’t matter how big your list is, you still won’t generate meaningful results for your business. Here’s how to build a highly engaged email list that becomes a money-making machine: STEP 1: ATTRACT THE RIGHT AUDIENCE List growth shouldn’t be just about attracting more subscribers, it should be about attracting more of the RIGHT subscribers. Instead of casting a wide net, focus on attracting people who are in your target market and, ideally, have a demonstrated interest in your products or services. Using lead magnets, social media ads, or strategic partnerships can be a great way to grow your audience while prioritizing quality over quantity. STEP 2: SET CLEAR EXPECTATIONS Engagement is a reflection of your ability to get the right content in front of the right people. From the first email, let your subscribers know exactly what they’ll get from you—and when. And, most importantly, DELIVER ON THAT PROMISE. Aligned expectations build trust, improve conversions, and accelerate sales cycles. STEP 3: DELIVER VALUE CONSISTENTLY Every email you send should have a single, customer-centric purpose. Whether you’re educating, entertaining, or selling, your emails should ALWAYS deliver value. If your subscribers feel like they’re being bombarded with promotions, or the relationship feels too one-sided, they’re going to bounce. STEP 4: SEGMENT YOUR AUDIENCE Too many brands treat their subscribers like numbers instead of people. Divide your audience into segments based on demographics, interests, or behaviors, so you can send personalized emails that address their specific needs and interests. Personalized emails are more relevant, and relevance is a key determinant of engagement. STEP 5: CLEAN YOUR LIST The easiest way to improve engagement is to prune your unengaged subscribers. You should regularly remove subscribers who have inaccurate contact information or haven’t engaged with any of your recent content. Don’t get caught up in vanity metrics. A smaller, engaged list outperforms a large, unengaged list every single time. Having a big list might feel like an accomplishment, but without engagement you have a rolodex, not a revenue channel. Focus on the quality of your subscribers and build a strategy that forms stronger relationships with each of them – your P&L will thank you for it.

Here's how a CPG brand like Catalina Crunch can turn one-time buyers into "sticky", repeat customers: 1) Set up a New Buyer Flow Goal: get new buyers "sold" on the product & brand. Think of it as an alternate Welcome Sequence. Send these emails: - Brand story (text-based email from the founder) - Review-based emails (highlighting USP) - Product education (to reduce returns and increase adoption) - Introduce a new product line (e.g. chocolate bars x cereals) 2) Set up a Returning Customer Flow Goal: make loyal customers feel special (to increase LTV). Send these emails: - Acknowledge their loyalty - Cross-sell & up-sell relevant products/categories - Introduce them to other sales assets (ambassador program, referral program, loyalty program, etc). 3) Set up a Replenishment Flow Goal: make it super easy for customers to replenish their last order, or create a new one, with a simple click. - Appeal to the motivations they have to buy in the first place - DON'T offer a discount right away - Appeal to problems they're trying to solve Trigger this flow right before the normal replenishment time, so your brand is top of mind. Follow these steps and you'll be automating a big chunk of your repeat revenue.

Unlocking Loyalty: Email Marketing Tip for CPG Brands Did you know that simply segmenting your email lists can dramatically improve customer engagement? If you’re a CPG brand offering multiple product lines—think coffee vs. tea or gluten-free vs. regular snacks—group subscribers by their specific interests or past purchase behaviors. Then, tailor your email content accordingly. Why does this matter? When customers see messages aligned with their actual preferences, they’re more likely to open, click, and purchase again. Over time, this approach can boost loyalty and increase repeat business. Micro-Tip: If you’re just getting started, experiment with two to three segments first—like “frequent shoppers” and “new customers”—and measure the differences in open rates and conversions. You might be surprised at the impact of personalized messaging.