How to Delegate Tasks to Virtual Assistants

99% of businesses grow too slowly because founders don’t delegate. As a CEO and mom of 2 kids, I don’t have a choice. Here are 7 tasks I’ve delegated to scale GrowthAssistant to $10M ARR (and growing) 1. Reporting and Data -prepare/share reports -find missing lead data + update CRM -manually check data for 100% quality PLEASE stop doing this yourself. Shortly after starting up, I built the perfect Zap to automate our sales pipeline. It consistently failed. Now a GA pulls a report daily. 0 hassle, full accuracy. 2. Sales Admin -email communication, lead prequalification, call scheduling -take notes during sales calls + summarize them in Hubspot -initiate follow up, draft responses, etc. This doubled the productivity of our Sales team. 3. Executive Assistant I did NOT want to do this for a long time. But once I did, I wish I’d done it sooner The value of a great EA is much, much more than almost any other role in a growing business. 4. Design -create presentations, Sales deck, etc. -design email newsletter -build/launch/update website I have never been a great designer. But some of our GAs are. So we hired one. Have you seen our website? Yeah, it rocks now. 5. Social media -respond/react to customer comments -schedule posts/outreach -follow interesting people back (per guidelines) This is pretty basic. But it’s powerful when done consistently. 6. Business development -reach out to 80 prospects each day on LinkedIn + email -research + pitch 10 podcasts/newsletters/blogs per week -track responses -update CRM with new lead lists weekly This alone created $1M+ ARR for us. 7. Email Marketing -segment audience + assign them to the right campaigns -set up subscriber automations -schedule newsletters -execute email drip campaigns This is powerful for us… and even more powerful for D2C brands like Shopify. These aren’t the only tasks I delegate - just the ones that made the cut for this list If you want to hear the others, send me a DM here on LinkedIn. I’ll be happy to share. And let me know your top delegated tasks in the comments

Steve Jobs, Richard Branson, Warren Buffet, and Teddy Roosevelt all credit their massive success to one thing: delegation. 4 simple steps to 10x your productivity by mastering the art of delegation: I used to be a control freak and perfectionist. I thought I had to do everything myself. But here's the thing: we all have the same 24 hours in a day. No matter how hard you work, there's a limit. That's when I realized, to scale my company, I had to master delegation. It was a tough pill to swallow. Letting go and blindly trusting my team felt like jumping off a cliff. But it was also liberating. And now, it's 10xd my productivity. Follow these 4 steps to get a leg up on it: 1. Identify tasks to delegate It started with a simple list of my responsibilities. After a week, patterns emerged. Repetitive, rote, rule-based tasks were perfect for delegation. The relief I felt just by identifying these was incredible. Time freed up. 2. Select the right people You must get the right people in the right seats. Match delegated tasks to team members with relevant: • Experience • Bandwidth • Interests That last point is worth reiterating. A scientific study by Rong Su found that people who are naturally interested in their work are more motivated to solve challenging problems and stick with their roles longer. It’s common sense, and science backs it. 3. Set clear expectations Brené Brown said it best: “Clear is kind. Unclear is unkind.” My firm lays out specific deadlines, requirements, and communication channels for maximum clarity. This removes friction and confusion, making the process smoother across the board. 4. Trust your team (and verify) Micromanagement signals a lack of trust. Nobody likes a nitpicker. Let good people take the wheel. Initially, I checked in frequently, but over time, I used: • KPIs • Peer reviews To gauge the process. If they fall short, that’s where constructive feedback comes in. Start small, be available for guidance, and slowly scale delegation. That’s how you multiply your influence. The end goal is to build a team that will thrive without you. Ask yourself: • Are there responsibilities you can start delegating today? • Who on my team is ready for more challenges? Once you have clear answers to those questions, TAKE ACTION! Follow me @evannierman for more deep dives.