How to Identify Unique Strengths for Personal Branding

Sarah and I have been working together for 3 months clarifying her personal brand and specifically her superpower. This week I encouraged Sarah to email 10 co-workers, family members and friends to get more feedback and clarity on her impact on others. Sarah texted this morning, “Morning Jennifer, I had my first bit of feedback from one of my teammates last night, and I'm too excited about it not to share. I won't ping everything to you! But I wanted to share this, 'I’ve really been impressed with the growth I’ve seen you have over time and how you’ve overcome certain challenges. I also want to share that in general, you’re a complete superstar. The best teammate I’ve ever had, no exaggeration.' So really Jennifer, without your encouragement to do this, I wouldn't know that this is the impact I'd had in my team! Thank you so much!” Despite 15 years in a successful Fortune 500 environment with numerous 360 feedback cycles, Sarah NEVER received feedback in this way. Here are the questions I provided Sarah. Maybe it’s a good time for you to get some fresh feedback? 👩💼 Identify 10 people from different contexts in your life who have seen you at your best. ⭐ Send them an email asking, “Can you please describe a time or times when you've seen me at my best?" You can explain you're working on your professional and personal growth and value their insights. 💪 Read through responses and take notes on themes about how you show up and your strengths. ✍ Write a summary in one to two paragraphs using the feedback you receive, starting with the phrase: “When I am at my best, I…” #leadershipcoaching #personaldevelopment #superpower #strengths #personalbrand

Do you know what you're good at and what makes you, you? If you are early in your career, here’s how to find and use your strengths to make the right career decisions. After years of reflecting on this and talking to others, I’ve realized that the moment you start focusing on your strengths, you feel less confused about your career path 😌 , more confident about the value you bring to the table 💪, and ultimately, are better positioned for success. 🚀 So here are some tips and questions to help you unlock your superpowers. Use them and let me know if they help you discover what’s unique about you. 1️⃣ What are some past experiences and hobbies where you lost track of time and excelled effortlessly? Those skills and qualities can translate to professional strengths. 2️⃣ What projects, internships, or online courses have you tried and enjoyed? New things can uncover hidden talents and strengths you weren't aware of. 3️⃣ What do people often praise you for? These compliments might point to your hidden strengths. 4️⃣ What are some challenging tasks you can attempt outside your comfort zone that can reveal dormant strengths or areas for growth? 5️⃣ Finally, you can spark self-reflection by talking to a wise friend/coach or taking a personality test. What you uncover may surprise you! Remember, strengths can be found in personal / professional settings. Translating them is key. You may have many strengths, and their importance may vary depending on the context. They are also dynamic and can be developed throughout your life. Don’t lose heart if it takes some self exploration and learning to figure out! Own it. Build your career and brand around it. ✨ If this isn't quite answering your question, tell me your scenario below and I’ll try to respond with something helpful. 💬

Personal branding is one of the buzzwords that keeps cropping up. As an executive coach who wants to help people reconnect with their purpose and passions and as a lifelong marketer, I can get behind it. A personal brand builds your credibility, helps you establish yourself as an expert in your field and communicates your experience and value to your audience and potential future employers. But how do you develop your personal brand? If your go-to answer was, “Start developing content and publishing it on social media platforms”, please continue reading. To truly develop your personal brand, the first step is to embark on a transformative journey of self-discovery. Only once you know your purpose, passions, skills and strengths can you share your authentic self with your audience. Follow these six steps to develop your personal brand: 1. Understand your purpose (and values) 2. Create a long-term mission and vision for your life 3. Construct your narrative – remember to be authentic! 4. Identify your target audience (key stakeholders) 5. Share your story (now this is where social media can be involved) 6. Monitor and assess how your brand equity Creating your personal brand requires a great deal of introspection and is not a quick exercise, but I promise you the benefit is worth the effort! Here’s a quick teaser. Grab a pen and paper and: ➡️ Write down activities which make you feel energized and fulfilled ➡️ Jot down your strengths by thinking about areas you excel in ➡️ Make a list of your accomplishments ➡️ Analyze and write out the skills you mastered to achieve your accomplishments ➡️ Map out your strengths, skills and passions to determine what makes you unique. The above exercise allows you to align your personal brand with what you genuinely enjoy, what you’re good at and what skills you already have, which will all lead to greater authenticity and confidence in how you present yourself. Determining your passions and purpose isn’t always a straightforward exercise, so if you need help reconnecting with yourself, I can help: https://lnkd.in/gWdegTdU #PersonalBranding #PersonalDevelopment #Learning #Development