How to Use Metrics to Drive Training Decisions

How do we measure beyond attendance and satisfaction? This question lands in my inbox weekly. Here's a formula that makes it simple. You're already tracking the basics—attendance, completion, satisfaction scores. But you know there's more to your impact story. The question isn't WHETHER you're making a difference. It's HOW to capture the full picture of your influence. In my many years as a measurement practitioner I've found that measurement becomes intuitive when you have the right formula. Just like calculating area (length × width) or velocity (distance/time), we can leverage many different formulas to calculate learning outcomes. It's simply a matter of finding the one that fits your needs. For those of us who are trying to figure out where to begin, measuring more than just the basics, here's my suggestion: Start by articulating your realistic influence. The immediate influence of investments in training and learning show up in people—specifically changes in their attitudes and behaviors. Not just their knowledge. Your training intake process already contains the measurement gold you're looking for. When someone requests training, the problem they're trying to solve reveals exactly what you should be measuring. The simple shift: Instead of starting with goals or learning objectives, start by clarifying: "What problem are we solving for our target audience through training?" These data points help us to craft a realistic influence statement: "Our [training topic] will help [target audience] to [solve specific problem]." What this unlocks: Clear metrics around the attitudes and behaviors that solve that problem—measured before, during, and after your program. You're not just delivering training. You're solving performance problems. And now you can prove it. I've mapped out three different intake protocols based on your stakeholder relationships, plus the exact questions that help reveal your measurement opportunities. Check it out in the latest edition of The Weekly Measure: https://lnkd.in/gDVjqVzM #learninganddevelopment #trainingstrategy #measurementstrategy

Did you know that 92% of learning leaders struggle to demonstrate the business impact of their training programs? After a decade of understanding learning analytics solutions at Continu, I've discovered a concerning pattern: Most organizations are investing millions in L&D while measuring almost nothing that matters to executive leadership. The problem isn't a lack of data. Most modern LMSs capture thousands of data points from every learning interaction. The real challenge is transforming that data into meaningful business insights. Completion rates and satisfaction scores might look good in quarterly reports, but they fail to answer the fundamental question: "How did this learning program impact our business outcomes?" Effective measurement requires establishing a clear line of sight between learning activities and business metrics that matter. Start by defining your desired business outcomes before designing your learning program. Is it reducing customer churn? Increasing sales conversion? Decreasing safety incidents? Then build measurement frameworks that track progress against these specific objectives. The most successful organizations we work with have combined traditional learning metrics with business impact metrics. They measure reduced time-to-proficiency in dollar amounts. They quantify the relationship between training completions and error reduction. They correlate leadership development with retention improvements. Modern learning platforms with robust analytics capabilities make this possible at scale. With advanced BI integrations and AI-powered analysis, you can now automatically detect correlations between learning activities and performance outcomes that would have taken months to uncover manually. What business metric would most powerfully demonstrate your learning program's value to your executive team? And what's stopping you from measuring it today? #LearningAnalytics #BusinessImpact #TrainingROI #DataDrivenLearning