Creating a Knowledge Sharing Platform

If your website isn’t driving engagement, attracting clients, or positioning you as a trusted authority, chances are it’s missing one thing: valuable content. A static website is just an online brochure - it sits there, waiting to be found. But when you add useful, well-researched content, it transforms into a powerful business development tool. Here’s how to do it right: 1. Build a Strategy That Works: Great content doesn’t happen by accident. Your plan should align with your audience’s needs, your expertise, and your resources (time, people, and budget). A content calendar keeps you consistent, so you’re always top of mind. 2. Prioritize Research-Driven Content: Opinion pieces can be interesting, but data-backed insights and original research build credibility. If you want your content to get shared, bookmarked, and cited, focus on providing real value such as new information, deep expertise, and actionable takeaways. 3. Use Multiple Formats to Reach More People: Not everyone consumes content the same way. Some people prefer in-depth articles, while others engage with videos, podcasts, or infographics. Repurpose your best ideas across different formats to maximize reach and impact. 4. Curate, But Add Your Expertise: Sharing industry news, expert interviews, and event takeaways is a smart way to add value—but don’t just repost. Layer in your own insights to make it meaningful for your audience. Thoughtful curation strengthens your brand as a go-to resource. 5. Never Publish Without Editing: Typos and unclear messaging can hurt your credibility. Take the extra step to review your work (or have someone else do it) before publishing. Professionalism matters. 6. Publish With Purpose: A great piece of content means nothing if no one sees it. Optimize your posts with search-friendly URLs, embed videos strategically, and make sure everything is easy to find. Then, share it where your audience is - on LinkedIn, in email newsletters, and beyond. Content builds trust, and trust leads to business. If your website isn’t actively helping you attract opportunities, it’s time to rethink your content approach. Done right, it can position you as the go-to expert in your industry. Let me know what you think of these tips in the comments below! #contentmarketing #personalbranding #legalmarketing #bestadvice

Yesterday I led a workshop for women in private equity, and one theme kept surfacing: self-advocacy feels impossible when you’re already fighting to belong. It's the paradox these women face every day. They need to speak up more to get noticed, but when they do, they risk being labeled “aggressive.” They need to promote their wins, but they’ve been socialized to let their work speak for itself. They need to build relationships and visibility, but the informal networks often happen in spaces where they’re not invited. Nevertheless, self-advocacy isn’t optional, especially for women working in male-dominated industries. Research shows that women’s contributions are systematically attributed to others, that our ideas need to be repeated by men to be heard, and that our expertise is questioned more frequently than our male colleagues’. Self-advocacy isn’t about being pushy or aggressive. It’s about being intentional with your voice and strategic about your visibility. Here are four concrete ways to advocate for yourself starting today: 1. Master the “credit redirect” When someone repeats your idea, immediately respond with: “Thanks, John. I’m glad you’re building on the solution I proposed earlier. Let me expand on that framework…” This reclaims YOUR ownership while maintaining professionalism. 2. Document your wins in real-time Keep a “victory log” on your phone. After every meeting where you contribute, jot down what you said and any positive responses. Reference these specifics in performance reviews and promotion conversations. 3. Practice strategic amplification Find one trusted colleague who will amplify your contributions in meetings. Agree to do the same for them. When they share an idea, respond with: “Sarah’s point about the data analysis is exactly right, and it connects to…” This mutual support system works. 4. Lose the “self-shrinking” language.  Stop saying “I’m sorry to bother you.” Stop saying “Maybe we could…” Stop saying “I’m wondering if…” Stop saying “I’ll make it quick.” Take up space. Make your mark. Trust that you and your ideas are worthy of other people’s time, energy, and attention (and most certainly your own as well.) The reality is that in many industries, we’re still fighting to be heard. But we don’t have to fight alone, and we don’t have to wait for permission to advocate for ourselves. Your ideas deserve to be heard and you deserve credit for the value you bring. What’s one way you’ve learned to advocate for yourself at work? The women in yesterday’s workshop had some brilliant strategies to share too. #womenleaders #privateequity #womeninmaledominatedindustries

Trust builds businesses. Lack of it? Kills them quietly. I’ve seen it firsthand in the businesses I coach: You don’t need to shout louder. You need to build deeper trust. Because trust is what transforms: → Visibility into credibility → Content into clients → Buzz into business that lasts And it’s built on what I call the 4 Cs: 1/ Competence → Share insight that moves people, not just fills space. → Give them the how, not just pretty frameworks. → It’s not about being impressive. It’s about being impactful. → Let them feel your expertise before they ever buy. Your clients don’t want more information. They want someone who helps them act. 2/ Conviction → Say what you actually believe. → It’s not about being louder. It’s about being clearer. → People don’t trust experts who play it safe. → Speak to what matters, not just what’s trending. The more grounded I am in what I stand for, the more naturally the right people show up. 3/ Credibility → Story over spotlight. → Teach through what you’ve lived, not just learned. → Share the scars and the solutions. → Position yourself as the guide, not the hero. Your story isn’t baggage. It’s your best trust-building asset, when you own it. 4/ Consistency → Show up even when it’s quiet. → Let your presence build predictability. → Brands are built in patterns, not one-off posts. → Create a rhythm that makes people say: “I knew you’d say that and I trust it.” It’s not about going viral. It’s about becoming recognisable. Reliable. Respected. Because trust isn’t built by chance. It’s built by design and by choice. PS: What’s your focus this quarter? -More reach -Or more resonance? I’d love to hear where you’re at. ♻️Repost to help others build trust

💬 Why is it so hard to talk about our own accomplishments? I was reading some research the other day and this stat really struck me: 👉 40% of women said they’d rather quit social media for a week than talk about themselves in public. 👉 Over a quarter would rather go to the dentist. If that sounds familiar—you’re not alone. Many professionals (especially women) struggle with self-promotion. We downplay our contributions. We wait to be noticed. We assume our work will speak for itself. But here’s the truth: 📣 If you don’t communicate your value, you’re likely to be overlooked. That’s not arrogance. That’s advocacy. And it’s a career skill you can learn. Here’s how to start promoting yourself authentically: ✨ Understand your value. Think about moments where your work made a real difference. → What did you bring to the table? → What patterns do you notice in how you solve problems or lead? ✨ Communicate your impact. Don’t assume your manager knows. → Connect what you do to the company’s goals. → Speak in terms of outcomes, not just activity. → Share wins regularly—with clarity, not apology. ✨ Demonstrate your strengths visibly. → Speak up in meetings. → Volunteer for projects that stretch you. → Mentor others. → Share your ideas online, or contribute to thought leadership. Self-promotion isn’t about bragging—it’s about helping others understand how to work with you, learn from you, and promote you when the time comes. 💬 Can you relate to this? What’s helped you become more confident talking about your value? 👉 If this resonated, share it with someone who needs to hear it today. You never know who needs the encouragement. 💪

At Amazon, I’ve built pipelines that move thousands of gigabytes of data. At Amazon, I’ve also built platforms used by hundreds of teams across the organization. But do you know how I got the opportunity to do these things? → It was because of one simple mindset shift: I stopped thinking like a pipeline builder. And started thinking like a product builder. Here’s what that shift looks like in real life 👇 1. Optimize for adoption, not just execution A fast Spark job is nice. But a pipeline that any team can deploy, monitor, and debug without you? That’s a game-changer. If your internal users are struggling, that’s a UX bug. 2. Design APIs, not one-off scripts Your Airflow DAGs and Glue jobs should feel like APIs. Versioned, observable, with clear inputs/outputs. That’s how you build trust at scale. 3. Surface friction like a PM If people keep pinging you for creds, schemas, or weird Athena errors, that’s a signal. Treat those moments like product bugs. Fix them once, and fix them for everyone. 4. Metrics = feedback loops In product, you track conversion. In data platforms, track usage: → How many teams use your tools? → How often do they fail? → Who’s stuck? These are your feature requests. 5. Think enablement > control Great platforms don’t block, they enable. Guardrails should guide, not restrict. Make it easy to do the right thing. I’ve learned this the hard way. When you think like a product builder, your work scales. It doesn’t stop at you. It becomes a system that helps others move faster. So next time you're building a data pipeline, ask yourself: What would this look like if it were a product? Let’s build platforms that people actually want to use.

If you’re not educating your customers, you’re failing them. 🔥 An informed user base is your greatest asset. Most fintechs spend millions on user acquisition—ads, influencer partnerships, referral programs—but forget the most important thing: 📌 Educated customers stay. Confused customers leave. • If your users don’t understand your product, they won’t trust it. • If they don’t trust it, they won’t use it. • If they don’t use it, your churn rate skyrockets, & your LTV tanks. Finance is complex. Throwing buzzwords like “DeFi,” “yield farming,” or “embedded finance” at users won’t make them stay. ✔ Users need clarity, not complexity. A confused mind always says no. ✔ Customers who understand your product use it more—& refer others. ✔ The fintechs that dominate are the ones that simplify, not complicate. If your approach to customer education looks like this, you’re already losing users: • You rely on FAQs instead of real education. (Nobody reads 15-page help center articles.) • Your onboarding is a speed bump instead of a launchpad. (Customers should feel empowered, not lost.) • You assume customers will “figure it out.” (They won’t. They’ll just switch to a competitor that makes it easier.) • Your product is intuitive—to you, not to them. (Users aren’t fintech experts. Stop expecting them to be.) If you want loyal customers who actually understand & trust your product, do this: 1. Educate in the onboarding, not just the blog. Show, don’t tell. 2. Use plain language, not fintech jargon. If a 12-year-old can’t understand it, rewrite it. 3. Turn education into engagement. Gamify learning, offer rewards, & make it interactive. 4. Leverage social proof. Use case studies & testimonials to show how real users benefit from your product. 5. Invest in customer success teams. A chatbot won’t replace a human when a customer needs real help. If your customers don’t understand what you do, you haven’t earned their trust. So, ask yourself: Are you just acquiring users, or are you empowering them? #Leadership #Management #Compliance #Fintech #FinancialTechnology #FinancialServices #Business #Innovation #Customer #Customers #Finance #FinancialLiteracy #CustomerExperience #UserEducation #CustomerSuccess #DigitalTransformation #Trust

A calendar keeps you busy. An architecture keeps you oriented. Most internal comms ship on time and then disappear. The update is read once, needed later, and lost in a maze of channels. If people can’t find it at the moment of decision, it never happened. Comms isn’t only 'when.' It’s 'where' and 'how do I get back to it?' Design for retrieval, not just release. One simple fix: create a single, living 'Source of Truth' page. At the top: the latest decisions, owners, and dates. Below: links to current versions, not attachments. Pin it everywhere. Every message points back to it. Archive the rest. When people know where the truth lives, speed goes up, duplication goes down, and trust grows. Don’t ship more messages. Build a place they can return to. #InternalComms #EmployeeExperience #KnowledgeArchitecture #Clarity

Focus on Knowledge Management NOW I have been working on the ServiceNow platform for over six years, and one common mistake organizations make is neglecting to mature their knowledge bases and articles. A poor ServiceNow knowledge base can make your entire platform feel bleak. It can be very frustrating when you want to introduce new capabilities, like the virtual agent, or improve your service catalog, but your knowledge bases lack sufficient articles. Organizations need to invest time in building a strong knowledge base before they can successfully develop more comprehensive IT Service Management workflows. Here are several ways organizations can build a strong knowledge base: 1. Conduct an audit of existing knowledge articles to identify which articles should be retired or updated. 2. Hire a dedicated Knowledge Manager responsible for updating existing knowledge articles and creating new ones. 3. Develop a knowledge management governance process for creating new articles to ensure consistency in formatting, a clear content strategy, and proper meta tagging. Create a knowledge article template for this purpose. 4. Establish a review and approval process involving the Knowledge Manager, subject matter experts, and key stakeholders. 5. Ensure that knowledge articles are appropriately linked within service catalog items, virtual agents, and other relevant ServiceNow portals.  6. Gather valuable feedback from end users to ensure that knowledge articles are useful and effectively address their requests and incidents. 7. Review the knowledge management data to identify which articles are viewed the most. This will help you understand how to improve other ITSM workflows related to your service catalog items and request forms. 8. Knowledge Management is not a one-time task; become comfortable with making continuous improvements. Listen to your end users, as they can help you make your knowledge bases better. How do you improve your knowledge articles? Comment below #ITSM #ServiceNow #KnowledgeManagement #ITIL

Trustworthy AI needs proof of work. As AI agents start doing real work on our behalf — answering questions, making decisions — accurately attributing and evaluating their knowledge becomes foundational to building trust, transparency, and verifiability. Excited to share what we've been building at Parallel Web Systems with Parag Agrawal - an evidence-driven response grounding system that sets new standards for agentic proof of work. • Robust data attribution — every response is grounded in explicitly cited sources, with verbatim excerpts and context-rich snippets. • Calibrated confidences — answers with confidence levels that reflect how well they’re grounded in accuracy. This isn’t just about generating answers. It’s about building systems that know what they know, admit what they don’t, and make it easy for humans to trust and validate the output. Read more on the blog: https://lnkd.in/ea__EypW

1 billion people watch podcasts on YouTube every month. It’s a $7.3bn industry. And 80% of the current top shows are hosted by men. Today, we change that. Meet HERA. The UK’s first female-founded video podcast network. Not just a network. A movement. Here’s how it started: I was looking for a pod producer. That search led me to Rosie Allimonos (my brilliant ex-YouTube colleague), who introduced me to Kirsty Hunter (Emmy-winning producer, Fremantle & Sony). Over coffee, one frustration kept surfacing: the shocking lack of women’s voices at the top of podcasting. We had a crazy idea: What if we actually did something about it? I’ve always believed stories can change the world. It’s why I got into advertising. Why I built Glittersphere - to help women craft their stories and build their brands. But telling stories is only half the battle. Women need to be heard, seen, and PAID what they deserve. Podcasts have become one of the most powerful storytelling platforms of our generation. 51% of UK adults now consume podcasts monthly. That’s 25 million people. This is one of the most powerful storytelling platforms of our generation. When women’s voices are missing from it, we perpetuate inequality. We’re done waiting for permission. What we’re building 🎙️HERA Network: Original premium shows. Stories through a female lens. Content that millions want to watch. 🎙️HERA Club: The first community for female podcasters. Training, mentorship, cutting-edge AI tools, brand partnerships, and fair revenue sharing. No more working in isolation. No more missing out on commercial opportunities. 🎙️ Proprietary AI tech: To supercharge production, research, and discovery. We’re leveling the playing field. And taking an outsized share of the market while we’re at it. My ask 🎯 Brands & agencies: Let’s unlock authentic connections with women at scale. 🎯 Talent & creators: Ready to make a killer video podcast? Let’s talk. 🎯 Women podcasters: Join the HERA Club waitlist. Be part of history. 🎯 Investors: Own a piece of the future of women’s media. Thank you to Rosie and Kirsty for believing with me that women’s stories MUST be heard. For the daring belief that together, we can change everything. The future of media is female. And it starts today.  www.hera.media Join the HERA Club waitlist here https://lnkd.in/eixDMMnW 📸 Image shot by the incredible Sane Seven