Top Business Development Strategies to Implement

Most sales teams fail to execute these two strategies, they both have secured me a good amount of meetings and several closed / won opportunities. But it gets overlooked every single day. I want to teach out, not simply just tell you about it. So here we go, this may be long. Just save it for later if you get tired of reading! Strategy #1 “Sifting Leaders Profile Views” Yep, I said it. Going through your leaders LinkedIn profile views. Schedule a 25 minute meeting with one of your founders, vp's, directors, etc. Send them this message, "Tim! I am going to find 25 minutes on your calendar early next week, I want to see which prospects of ours are looking at your profile and showing intent and interest in you and us. Shouldn't even take 25 minutes! Just trying to find some quick wins here end of Q1. Thanks." Meeting is scheduled, come prepared. Know how to direct them, and get to the point. See someone you want to reach out to? Take a note. End of this session, you have 8 prospects that have looked at your leadership teams profile. Now what? Take 30 minutes the following day and ghost write a short message for your "leader" to send to this prospect. Something like this, "Hi Mark! Thanks for stopping by my profile yesterday. Big fan of ABC Company, actually spent some time studying your LEARN program last week, love how you incorporate coaching in at the 3 month mark. I'd love to learn more about this and share a way we could support in streamlining those coaching engagements! Also, I spend time up in Boston often. Happy to do a coffee instead of a zoom call. Cheers!" Result = 3 / 8 on booking meetings Strategy #2 “Company Page Follower Activity” Yep, keep very close tabs on who is following your company page. And take quick action after they do. The problem here is that you may not have admin access to your page so getting this data quickly could be difficult. Find the admin and send them this, "Hi Sara! Is there any chance I could message you every other Friday and get a screenshot of those who have recently followed our LinkedIn Company page?" Most of the times, she will say yes. She could also just give you a different access to the page so you could see it in real time and save her time! Once you identify some of these potential prospects / leads you can send them something like this, "Hi Sasha! Just wanted to thank you for following our company page this week. We appreciate you." Leave that there and move on, I guarantee you are the only one to do that to her this week. Then build your relationship over time. WHOA - that was one of the longest posts I have ever written, hope it was helpful. P.S. - Do any of you do this? P.S. - ♻ Please share/repost so others can see and utilize as well ♻

How to grow a coaching business to $100K per month: 3 meta-level components: 1) Audience Acquisition 2) Customer Creation 3) Client Conversion Let’s break it down: 1) AUDIENCE ACQUISITION This is a simple concept: acquire attention. You must have a traffic source and be able to extract buyer attention from that traffic source. Social Media = a traffic source. You can acquire attention from this traffic source in 3 ways: Ads, Organic Content, Direct Outreach (or use all 3 together). If you are time-rich but don’t have a budget, then become a wizard with your content. This means you’re studying copywriting and learning why people buy. It means every post, whether it’s 3-5-7 or more times per week, is a psychological banger. People read, they get warm, they follow, and eventually reach out. It does not mean you’re posting one of those billboard quote posts and hoping people start to like you. You must learn how to make a reader pay attention, then take action. If you have a budget, but little time, then master ads on the front end and leverage your organic content to warm people on the backend. Both ads and organic work. Whether you choose one or both, you must move people toward your email list. Always, always, always, be building your email list. Your major KPI at this stage is conversations from content. For example: How many buyer-specific conversations am I getting per post, whether it’s a DM or a sales call? You must build a pipeline of conversations because conversations close deals. Know the answer to that question. 2) CUSTOMER CREATION Once you have attention from your target buyer, it’s time to begin monetizing in short order with a buyer ecosystem. A buyer ecosystem consists of low cost digital products that create customers—people who initially followed you but demonstrated that they are willing to buy vs remain a follower only. Digital products can be tools, templates, mini-courses, virtual events and beyond. Don’t overthink. You could easily create a valuable Loom training on something you know well—something your target audience wants—and put it behind a paywall. Customers are usually those who buy from you in the $100-$500 range. This is NOT your main source of income. It’s only meant to move customers toward client status. 3) CLIENT CONVERSION Here, you’re targeting customers for upgrade to your core offer. If customers were your “product” stage then clients are your “service” stage. Clients are buying your time and implementation whereas customer are buying your one-off tools. You must have a premium offer that sells the full transformation your particular audience is after. Conversion at this stage is best done with Offer Assets: a document or page that speaks to the transformation and the “outcome-based roadmap” they’ll complete with you. And Long-form Content (YouTube, Podcasts, Livestreams). I’m getting rate limited on this post, but will continue writing about this.

Breaking the Mold: Why 90% of Coaches, Consultants, and Advisors don't make it past the five-year mark– And How You Can Defy the Odds. This statistic frustrates me. It’s heartbreaking to hear about so many killing themselves or suffering in silence instead of seeking help. Owning multiple businesses in these industries, I've met many people who have shared their challenges. The main reason for failure? Lack of clear direction. Many advisors and coaches struggle to figure out: -> Where to begin. -> Where to concentrate their efforts. -> What to prioritize. Today, I want to share the strategies that have driven my businesses to over 300% year-over-year growth since 2014, expanding our wealth coaching services to all 50 states and our consulting firm globally. These insights are applicable to anyone in the service industry. 1. Define Your Ideal Client with Laser Precision Every business decision I make is guided by a crystal-clear picture of my ideal client. I've detailed: -> A fictional name -> Family background -> Career and income level -> Biggest fears and challenges -> Aspirations and dreams 2. Frame Your Service as Exciting & Continuous Planning A one-off plan isn’t enough. It’s just a momentary snapshot. Each year, we craft a new plan for every client. Clients especially value spontaneous, unstructured calls during major life or business decisions. Having our team on retainer, ready to assist whenever needed, is what clients appreciate the most. 3. Know & Measure Your Value Relentlessly We quantify every aspect of our value, even the intangible ones. Get Creative. We offer free strategy sessions, free workshops, and scholarships. We even done plenty pay on performance at the beginning. To this day, we offer scholarship -based plans supporting single moms, veterans, and Team USA athletes. We meet clients where they are, helping them grow their businesses and protect their wealth in ways that are safe, grow tax-free, and are shielded from market losses. Clients love it and refer us to others. We’ve collected thousands of video and written reviews over the last decade. 4. Focus on Clients and Prospects Delegate everything else as soon as you can. Acquiring new business and meeting with existing clients are the most valuable activities. When you’re not worried about where your next client is coming from, you can be fully present with your current clients. 5. Build Your Personal Brand Your online presence might not bring in direct clients immediately, but it keeps you top of mind with your existing ones. Want to grow faster? 🗣 Start speaking on stages and around your community more often. In conclusion, I didn’t come up with all of this on my own. I’ve been mentored and coached by incredible people and listened to thousands of clients over the years. This is all a culmination of those experiences. ♻️ Repost this. You never know who we may save. ♻️ Click my name + follow + 🔔 #success #linkedin #leadership #resilience

Most businesses don’t fail because of bad ideas. They fail because of bad execution. A great offer won’t save you if you don’t have the right systems to support it. The biggest killers of coaching businesses? ❌ No clear priorities → You focus on the wrong things. ❌ No systems → You burn out doing everything manually. ❌ No data tracking → You don’t know what’s working. Here’s how to fix it: 1️⃣ Set Clear Priorities → Identify the one constraint stopping growth. → Fix that before chasing new ideas. 2️⃣ Document Everything → The goal is to remove yourself from repetitive tasks. → If you had to step away for a month, would your business still run? 3️⃣ Automate Where Possible → If you’re spending 10+ hours on admin work, you’re throwing money away. → Scheduling, email follow-ups, and client tracking should run on autopilot. 4️⃣ Track Key Metrics → Leads, conversions, retention - these numbers tell you exactly where to focus. → If you don’t track it, you can’t improve it. 5️⃣ Refine and Repeat → Systems aren’t a set-it-and-forget-it thing. → Adjust them as you scale to avoid bottlenecks. Your business doesn’t grow because you work harder. It grows because you build better systems. If you don’t know how to get started, message me, and I’ll send you some free resources you can use.

Influence is your ability to shape and inspire people’s thoughts, behaviours, and decisions. It enables you to compel your dream clients into action. And it’s the single most important skill to take your coaching business to the next level… As you increase your influence, you move along the influence curve: 1. Deep Connection: Connect with people deeply through genuine curiosity. Ask yourself: What is this person showing me that I’ve never noticed before?’ and ‘How could I let them know I appreciate that? Connect with interesting people at events and conferences by public speaking. Hang out in the lobby: the most interesting people at conferences rarely watch the presentations! 2. Amplify Referrals: Regularly ask for referrals from your clients. Aim for the highest level of referrals, where you get unsolicited referrals from your best clients. 3. Audition Mindset: Build the courage to say ‘no’ to anyone less than an 8 out of 10. Move from good clients to great clients. Your high standards in client selection reflect the caliber of your coaching brand. 4. Unique IP: Develop unique coaching methodologies. Stand out by creating and sharing provocative intellectual property (IP) that sets you apart. 5. Strong Brand: Showcase your unique coaching style on stage, on video, and on podcasts. Get clear on your values and don’t compromise, to build a strong value-based brand. 6. Irresistible Value Proposition: Develop a powerful description of how your clients are better off after working with you. It prompts people to say, “How do you do that?” Consider my own value propositions: I help coaches dramatically increase their influence, their impact and their income. I lead a community of the world’s most influential word-of-mouth coaches. 7. Strategic Marketing: Use multiple platforms to share your expertise. Showcase your successes. It’s not bragging if you’ve done it. Reveal your client transformations, in their own words. Share insights, stories, and your unique IP. 8. Thought Leadership: Share your expertise through articles, podcasts, videos, books, webinars, and speaking engagements. Build a body of work over time, to position yourself as an authority in your field. 9. Continuous Learning: Stay informed about the latest trends in business, coaching and personal development. Constantly develop and share new IP to stay influential. As your influence increases, witness these three remarkable changes: Command Elite Fees: Your value skyrockets, and your fees follow. Become Oversubscribed: You have a waitlist of high quality clients. Sought After Expertise: Your opinions and insights are valued and sought after, even beyond your field. Elevate your influence, elevate your impact. Ask yourself: Where do I stand on the Influence Curve? What is one small, yet powerful, step I can take right now to progress further? #CoachingTips #Coaching #InfluenceCurve #RichLitvin