Here’s five things you probably expect me to do as a Sales Coach that I will NEVER do👇 ❌ Make you track your numbers in an excel spreadsheet ❌ Do cold outreach (unless you want to and enjoy it - then I’ll help) ❌ Make you do something uncomfortable ❌ Encourage lots of repetitive rejection for your sales strategy to “work” and “build resilience” 🙄 (if you’re getting rejected - we’re changing the strategy) ❌ Direct all questions, feedback or help to a group call on x day of the week Yup, call me crazy, but that’s just not my style 🤷♀️ So here’s what you can expect instead: ✅ Real time, hands on help when you need it (This is not the kinda program where I’m trying to run dozens of people through it a month. You don’t get ditched as soon as your payment leaves your bank account. Instead, I keep my client roster intentionally small so that I’m on this ride WITH you, literally guiding you through writing out follow up messages to your prospect or writing a DM and explaining the psychology of WHY this language works.) ✅ A custom sales framework designed around you (This is not your cut-copy-past BS. I start by understanding your offer inside and out, then we build your framework from scratch with words that communicate your value in a way prospects say yes to) ✅ Effortless alternatives to aggressive sales bro tactics (I’ve seen it ALL in sales - and I’m sure many of you have too 😂 So my approach is a relief for people who have sales bro PTSD - get ready to feel GOOD about sales) ✅ Feedback and collaboration in a safe space (Trust me, I know what it’s like to go into those fiery Zoom Rooms that are bursting with aggression and drag you into a state of shame for not doing ‘enough’. We don’t do that ☺️ All group environments are collaborative and judgment free spaces to figure out what feels right for YOU - which might be different from someone else in the room and that’s OK) ✅ Improved Results within 30 days - Guaranteed (No months of rejections to dial things in and make money. Since everything we do is custom made for you - it works immediately. It has for all of my clients. As long as you have a sales meetings, you’ll feel a difference from the first call - and it only gets better from there). How about you? What’s a huge no-no or surprise your clients don’t expect from how others in your industry do things? Let me know in the comments 👇 . . . #digitalmarketer #femalefounder #solopreneur #coach #entrepreneur
Personalized Sales Coaching Approaches
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Summary
Personalized sales coaching approaches focus on tailoring coaching techniques to fit the unique needs, goals, and strengths of individual sales professionals. Rather than relying on one-size-fits-all methods, this approach emphasizes collaboration, emotional awareness, and customized strategies to enhance performance sustainably.
- Ask thought-provoking questions: Encourage critical thinking by guiding sales reps to reflect on their conversations, identify areas for improvement, and suggest their own solutions.
- Create customized frameworks: Build sales strategies that align with each salesperson’s style, values, and the unique challenges of their role, ensuring they feel confident and authentic.
- Address emotional barriers: Help sales reps manage pressure, recalibrate their mindset, and separate their performance from their self-worth to create a more supportive and productive environment.
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🧠 Most sales coaching fails because it’s built for performance management—not pressure management. We’ve confused sales coaching with forecast control. 🛑 What reps need in today’s high-pressure environment isn’t more visibility or micromanagement. They need help navigating internal friction—the part of the process where mindset and emotion override tactics and product knowledge. Here’s the difference: ❌ Traditional coaching script: “Walk me through the deal. When are they closing? What’s the next step?” ✅ Transformational coaching script: “What felt off in that conversation?” “What were you protecting when you didn’t ask the pricing question?” “What did you make their resistance mean about you?” 🔥 High-performance coaching today happens at three levels: LEVEL 1: Tactical Decompression 🧭 Help them zoom out and name what’s actually going on. Often, they don’t need more advice—they need to *hear themselves think*. Coach: “Let’s pause. What pattern do you notice when pressure ramps up?” Rep: “I rush. I stop listening. I try to save it instead of solve it.” Coach: “Perfect. That’s your signal. Let’s build from there.” LEVEL 2: Emotional Recalibration 💥 When pressure spikes, logic drops. Your job is to help them re-center before behavior takes a hit. Coach: “You’re selling from contraction, not conviction. Take 60 seconds. Let’s reset posture, tone, and breath. Your nervous system is part of your toolkit.” LEVEL 3: Identity Integration 🧘 Reps who need to win the deal to feel worthy will always sell from tension. The shift? Help them detach performance from identity. Coach: “You don’t need to earn your value in this call. You already have it. Let’s sell like that.” 🎯 Coaching isn’t about making someone better at deals. It’s about making them stronger under pressure, so performance becomes sustainable. Follow me for more B2B sales insights. Repost if this resonates. Subscribe to my B2B Sales Sorcery Newsletter here: https://lnkd.in/dgdPAd3h Explore free B2B sales playbooks: https://lnkd.in/dg2-Vac6
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Here's how your #coaching methods may be impairing your SDRs' ability to succeed: ⤵️ Common strategies like shadowing, manager-directed feedback, and scenario coaching can actually limit an SDR's growth. They spoon-feed answers, stifling reps’ ability to solve problems on their own. You can only simulate so many scenarios though; the reality is, SDRs swim in uncertain waters each time they interact with a lead. Here's a better framework that allows SDRs to further their own development: 👉 Replay - Have SDRs listen to a call recording alongside their manager. 👉 Reflect - Ask them to suggest improvements on how to make it better. 👉 Resolve - Fine-tune their suggestions and reinforce the outcome with role-play. ***** This process allows you to shift the coaching dynamic and empower your reps. Encourage active self-coaching; in return, you'll cultivate quota-crushing sales talent. #salestraining #SDR
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The most common mistake we make in coaching others is telling them what to do. There are basis skills, of course, that simple telling will do. With more complex skills, it generally isn't as simple as telling. It's better to guide the person and engage them in the process. To do that use questions to engage the thoughtful part of their brain. We want them to think critically and arrive at the conclusion for themselves. Example: Situation: a sales person you're coaching is not learning enough about their customers' problems during discovery calls. Coaching session: You listen to a discovery call together and see several moments on the call when the sales person could've asked certain follow-up questions to probe deeper into problems. The typical "telling" method would be, "you should've asked ...." or "you should ask ... next time." The better method: Coach: "let's listen to what the customer just said again (replay part of call). Okay, what do you think she meant by that?" Salesperson: "maybe ... or, actually I'm not sure." Coach: "I'm not sure either but I'm curious. What's a follow-up question you could ask next time to learn more?" ... "what else?"... This method involves the salesperson. They're coming up with the solutions — with your guidance of course. After they've come up with some option you may offer a couple, too, but at this point they'll see the value of your suggestion. What's really fun about it is that you both learn. Coaches don't need to have all the answers. They need to spot areas for improvement and then work with whom they're coaching to find answers and develop skills collaboratively. #salescoaching #coaching #coachingskills