How to Generate Leads for Coaching Services

How I created 10 paying Clients while in coach training. I knew 3 months into my first coach training that I was all in on coaching. I mention this because my "all in energy" was an important part of what was created. Also, my first coach training was a year long program so I started to create Clients when I was about half way through the program. I had created my first 10 paying Clients in less than 6 months, which was 1-2 Clients a month. Totally doable. How I started... 1. I leveraged my already created connections and network of people that I had built over my 10 year non-profit career. >> I messaged a list of supportive colleagues, past colleagues and friends/family to let them know what I was doing. This lead to 2 paying Clients 2. I coached people for free. >> I coached people for free for about a 10 week period and then set a date of taking paying Clients which was 12/1/14. I had 3 people I coached for free for this period of time. This lead to 2 paying Clients. >> I did 10 mock Discovery Calls and provided 1-off sessions so that people could experience what coaching felt like and could share with their network and community of people. This lead to 2 paying Clients for a total of 4 paying Clients for this approach. 3. Did a virtual interview. >> Was invited to speak to a group of people that were connected to my Soul Client and received a message right after my interview. This lead to 1 paying Client. 4. Networked with professionals that were connected to my Soul Client >> Let Therapists and Psychiatrists know the work I was doing as a Coach which complimented the work they were doing with their Clients. This lead to 3 paying Clients. See image below for further breakdown. What's most important? All in energy Leveraging your already established connections and continuing to build relationships. Sharing how you could be of service to people through your coaching and ability to help them solve their problem or create what they want to create.

Most coaches and agency owners struggle with inconsistent lead flow on LinkedIn. Here are the 3 key elements how I solved this: 1) View Content as a Strategic Tool: The key lies in viewing content not just as words on a screen, but as strategic assets in a well-designed system. Initially, my approach to content was hit-or-miss. I'd create, post, and hope for the best. But the game changed when I started treating content as a strategic asset. It's about crafting stories that resonate, educate, and build trust. Each piece of content became a deliberate step towards engaging prospects and fostering relationships. 2) Build Conversion Mechanisms: The next step was to transform this engaging content into a conversion mechanism. This meant aligning content with customer pain points and aspirations. By doing so, content serves not just to inform but to guide prospects through their decision-making journey, leading to higher engagement and conversion rates. 3) Align Your Sales Processes: The magic really began when I aligned my content strategy with my sales processes. Instead of seeing them as separate entities, I realized they were two sides of the same coin. Content became a pre-sales tool, warming up leads and providing them with value before they even entered the sales funnel. The results speak for themselves… Clients who adopted this holistic approach saw remarkable improvements: → A B2B SaaS Consultant closed $50k in contracts in less than 20 weeks.  → A LinkedIn Consultant generated over $120k in revenue. → A Life Coach sold $33k of his new coaching offers. Now… If you're facing challenges with your content strategy, consider this: Your content is more than just posts; It's the starting point of your client's journey with you. But, perhaps what you need is not just better content, but a better system. A system that aligns content creation,  conversion mechanisms, and  sales processes into one cohesive strategy. When done right, it’s the 24/7 Conversion Funnel that fuels your business. Remember, the first step to change is recognizing the need for it. Are you ready to take that step? Send me a message when that's the case.

3 Tips to generate more leads and convert 1. If your objective is to convert and get leads I believe polls are the primary content to post because offering your solution as a question is sort of an indirect way of asking someone would you like to work together? 💡Also the biggest challenge for service based businesses and the function social media serves is really to get an appointment and your foot in the door! The polls allow you to reach out and have a leg to stand on 2. Actionable content vs self-serving One of the biggest deterrents I have is when people say things that “sound good but don’t function that way in reality”. If you expect to get clients you have to give people valuable content to at least move a needle for them or as I like to say “prove they can win with your free content” because most people pay people they couldn’t have even won with anything free. 💡This was actually the biggest objection I had to overcome is that many people have invested before in courses/people to teach them LinkedIn and have been burned 3. Facts Tell & Stories Sell 💡That’s usually how I overcome that objection is I share how my journey to LinkedIn started out as a $10k lesson and everything I teach in my system came from a year of experience and before I taught anyone how to do an audio event I had done 200-300 and now 500+ so what I lacked in time I made up for in volume. TLDR: Ask clear questions, answer the question, and share stories Bonus: If anyone is curious about a general content strategy this is what I use for many of my clients 3 posts a week 1. Poll- Either offer your solution as a question or gather data 2. Value- Answer the most common question or you can do what I’ll end up doing and answer each option people vote for to prove to them that you can give them a tip to help them advance 3. Personal post- Where people go wrong here is they try to connect professionally (pitchslapping) when connection happens personally! Share a fun fact or story about yourself so people can learn about the “person behind the profile” If you found this valuable I’d love for you to tag a friend and share with your network and if you’d like to have a conversation to expand on anything happy to do that too! PS: Do you know about audio events on LinkedIn 👀 #linkedin #strategy #conversion #connection #storytelling #contentstrategy