Coaching as a Key Business Investment

I used to think coaching was an unnecessary expense. It’s not. Coaching is an investment in your future. 7 reasons why every founder needs a coach: ~~ 1) They help you find opportunity in chaos. When I faced a co-founder breakup, I was stuck in a victim mindset. (Why me?) Great coaches reframe issues: “What can I learn from this?” The obstacle becomes the way. == 2) They expose your blind spots. I wanted my team to take more ownership. My coach showed me the problem wasn’t them, it was me. Micromanaging, overworking, and not trusting others were habits I couldn’t see. Coaching helped me lead with confidence instead of control. == 3) They help you calm the storm. In 2018, I woke up in a panic everyday driven by whatever the sales results were that day down to the hour. My coach taught me to break the short-term “panic cycle”, shifting from reactive decisions to intentional clarity. The result? We created a long-term vision that improved our ability to deal with short-term missed goals. == 4) They change how you measure success. I shifted from a Do/Have/Be mentality to a Be/Do/Have framework and it changed how I approached my entire life. My coach helped me see that real fulfillment comes from being the leader I know I already am, not from “having more”. == 5) They teach you how to scale yourself. I was the bottleneck in my business. Trying to control everything kept my team—and me—stuck. Coaching taught me to delegate smarter, empower my team, and focus on high-leverage work. == 6) They help you lead for the long game. My endurance coach taught me to pace myself in Zone 2, building strength without burning out. My executive coach taught me the same about steady leadership: slow is smooth and smooth is fast. == 7) They hold you accountable to grow. I spent years thinking effort alone would make me a better leader. Coaching gave me something I couldn’t create myself: someone to call me out when I avoided the hard work of real change. == Coaching isn’t for “struggling” leaders. It’s for founders who want to grow faster, lead better, and build a life they’re proud of. Shoutout my coach Jon Roberts (Novus Global)!

I turned down a $30K training deal and made $200K instead. Here's why: Client wanted workshops for his 7 person team. Easy money, right? I told him straight up: "You'll waste your money. One time training doesn't create lasting change." Instead, I offered ongoing coaching for all 7 reps. The results? Insane growth across the entire team. Here's the truth about training vs coaching: Training = Information dump Coaching = Transformation process One-time workshops feel good in the moment but create zero behavior change. I've seen too many companies waste money on "motivational" sessions that lead to nothing. Real results require: → Ongoing accountability → Skill practice over time → Personalized feedback → System implementation Don't buy band aids. Invest in solutions. — Sales leaders! Our clients typically unlock $2M–$10M in additional revenue by fixing just 2–3 key breakdowns across reps, pipeline, and process. Find out more here: https://lnkd.in/ghh8VCaf

We'd never ask a quarterback to perform without training, coaching, or feedback... But in corporate? That’s exactly what we do. This brilliant visual by Hidde Douna stopped me in my tracks (and made me want to stand on a desk and yell). Pro athletes spend most of their time training, with entire coaching teams focused on their development. In corporate? It's 90% nonstop execution… and maybe one offsite or training session a year and we expect championship performance year-round. I coach leaders every day who are juggling tough expectations with almost zero structured support. Not because they’re weak. Because they’re human. We talk about high performance, agility, resilience, but we rarely invest like we actually mean it. Most leadership development is still treated as damage control - something we do when there's a crisis or a problem to fix. Real development isn't reactive... it's what prevents the damage in the first place. If companies want championship-level results, they need to stop acting like leadership growth is a luxury.

The Coaching Paradox: Investing Minutes ⏱️ to Gain Hours 💫   I spent the last three weeks on the court with our sales team and sales leaders. Like coaches on the sidelines, we huddled together, working to become both better sellers and better sales coaches. Here's what struck me. If sales were a sport and someone asked, "Why coach your team?" we'd laugh at the absurdity. Yet in business, we routinely question this investment.   What happens when we don't coach? We forfeit the very outcomes we're hired to deliver: -Performance optimization -Innovation catalyzation -Accountability cultivation -Expertise multiplication   The most effective coaches don't solve problems—they create problem-solvers. They don't just motivate—they unlock intrinsic drive. They don't just direct—they dissolve limiting beliefs that constrain potential.   Here's the paradox that interests me: In my recent coaching sessions, I witnessed transformational breakthroughs in under 30 minutes. The "I don't have time" excuse crumbles when you realize coaching is exponentially more efficient than perpetual problem-solving—yielding dividends of sustainable learning.   Consider this: Would a championship team ever consider cutting practice to save time? I'm curious: How are you finding ‘time’ to coach your team? #SalesCoaching #Leadership #Coaching Special thanks to: Katee Peek, M.A, Jazmin C. Wright, Tyler Baltzell, Emmy (Pavlick) Hamlin, Jeremy Christensen, Ethan Gold, Ramon Vinluan, Kristen Johanson