Leveraging LinkedIn for B2B Tech Marketing

Most people think LinkedIn is the #1 B2B channel. They’re wrong. LinkedIn is NOT a demand gen channel. Not a content channel. Not a “personal branding” channel. Unless you run it as a funnel, LinkedIn won’t generate revenue. I’ve spent the last 4 years testing every play: – Content-first approaches that looked good on vanity metrics but never touched pipeline. – DM automation tools that got accounts flagged and networks burned. – “Thought leadership” that attracted likes, but no buyers. Here’s what actually works 👇 The 7 hardest lessons I’ve learned turning LinkedIn into a revenue engine:   1. Your profile is not a resume, it’s a landing page.   Nobody cares about your career path. Buyers care if you can solve their problem. Headline + proof = your first conversion event. If your profile doesn’t signal authority instantly, you’ve already lost.   2. Lists don’t matter, signals do   I’ve seen 10K lead lists generate nothing. But 50 Tier-0 leads with job-change or hiring signals? Pipeline every time. ICP-specific triggers (posts, job ads, funding events) → +50% reply lift.   3. Short beats smart   Founders don’t read essays in the DMs. One screen. One point. <150 characters. That clarity alone = +22% replies.   4. Cold doesn’t convert, warm does   A profile visit → like → comment → follow → connect. This micro-warmup boosts acceptance by 30%+. Skip the sequence, lose the deal.   5. Multi-channel wins   LinkedIn alone is fragile. Algorithms shift. The top teams pair LinkedIn + email + calls. No reply on LI? A quick follow-up email adds +14% reply rate.   6. Speed is pipeline Your “I’ll reply tomorrow” = lost deal. Reply in 5 minutes, not 24 hours. Fast responses = up to 8× higher conversion.   7. Pages don’t sell, people do   Company page reach is 1.6%. Dead on arrival. Employee posts = 3× impressions, 5× engagement. Revenue lives in personal networks. Period.   LinkedIn isn’t the #1 channel by default. It’s #1 when you run it as outbound: 📈 Prioritize signals ⚡ Move fast 🔁 Work across channels   Founders, marketers, sales leaders → stop treating LinkedIn like a content billboard. Start treating it like a pipeline system. That’s how you turn ignored posts and DMs into meetings, pipeline, and revenue. #linkedin #leadgen #outbound

Having ten people at your company getting 10k views a week on Linkedin is more valuable than one person getting 100k. If you want to build out a scalable GTM strategy on a social channel, it can’t fall apart if one employee leaves or moves on. Here is what I am finding works well to activate the team… 1) Seniority doesn’t matter: I got my first million views on Linkedin as an SDR and AE. My first viral post on Linkedin was about how I was scraping together more bookings with creative local and social strategies after I finished my cold calling. Anyone, in any department, can succeed on Linkedin if they post unique learnings and actual first-hand experiences. 2) Specifics matter: Specifics are king on Linkedin because they ground what you are saying in real experience. Talk about the tests you are running, or the hiring hurdles you are having or a great take away from your last month at work. Telling someone to “split test your emails” for example is basically useless. But sharing the actual subject lines and data from 3 recent split tests? That’s great. 3) People do business with people: A major hurdle on Linkedin is folks worry that only hyper focused company/feature content can win. I disagree. I have taken many demos and bought software from folks because they seem like great human beings. I want to find ways to partner and work with good human beings. If you put tons of pedantic restrictions on what your team can post on, you will get less engagement. Remember that 95% of folks in B2B are currently out of market. When the time is right, and there is a need, who will they think of? 4) Have a process: We run a Linkedin Slack group where folks can get coaching/advice, post wins and share content for the team to jump in and support. 5) Storytelling/Coaching: I constantly share good storytelling examples from across Linkedin with my team. Asim Qureshi, Brendan Hufford, Rajiv 'RajNATION' Nathan, Devin Reed, Erik McKee, Sam Browne 🦖. Help your team with examples of what is winning. 6) Choose a lane: I think a huge range of content can win on Linkedin, but if you post about HR, and sales and marketing and personal stories and engineering, it will be hard to build an audience. Talk about what you, personally, know best. 7) Carousels and Indirect Positioning: Recently I did a carousel about new Linkedin changes and how I stabilized on Linkedin after the algo change cut my views by 70%. At the end of a post that had nothing to do with ActiveCampaign, my last slide had a plug to follow AC or take advantage of an AC offer. That got 3 inbound requests for demos. 8) Reward it: Ultimately if you want your team to engage and win on a channel, there needs to be incentives. You can coach and cheerlead and support but make sure there are tangible rewards and KPIs attached if you want excellence. In 2 months since the ActiveCampaign team started posting on Linkedin, our weekly impressions as a team are up 400%. Bring on Q4!

Remember when we feared AI would flood B2B with robotic content? The delicious irony is it’s doing the exact opposite. For decades, B2B marketing’s unwritten rule was to strip away every trace of human emotion, leaving behind sterile facts and features. Just be rational, they said. Emotion is for consumer brands. As a result, we built jargon-filled spec sheets masquerading as ads, “Solution-driven” copy that solved nothing, and content so robotic it may as well have been written by a calculator. Now, AI holds up a mirror and shows us the truth: We forgot B2B buyers are human, too. We forgot that heartstrings loosen purse strings. Even when research showed ads tapping into emotion outperform rational B2B ads by 3× (LinkedIn B2B Institute, 2025). Humans created robotic B2B content. Now AI is helping us humanize it. Let’s look at a couple of success stories: 1. Zendesk’s "Frustration-First" Campaign - AI’s Role: Analyzed 5,000 support tickets for real human pain points. - Human Twist: Turned raw venting into relatable ads: "‘Why does every support tool feel like a maze with no exit?’ – Actual customer, 2024. Here’s the escape route." - Result: 41% more sign-ups vs. their standard "Efficient ticketing!" ads (G2 Case Study, 2024). 2. Atlassian’s "Overwhelmed Developers" LinkedIn Series - AI’s Role: Mined Reddit/developer forums for emotional pain points (e.g., "Jira makes me want to scream into the void"). - Human Twist: Created memes and confessional-style posts: "Raise your hand if your backlog feels like a horror movie sequel. 🙋♂️ We fixed that." - Result: 28% higher engagement, 2x more qualified leads (Atlassian Growth Report, Q3 2024). 3. Dropbox’s "Creative Guilt" Video Ads - AI’s Role: Identified a hidden emotion in user interviews: guilt about unused files. - Human Twist: Produced a tearjerker spot showing a father rediscovering old family photos: “Remember when ‘someday’ was a promise, not a folder?" - Result: 57% increase in premium upgrades (AdAge 2025). Instead of erasing humanity from B2B marketing, AI is helping restore it. Put this into action in 3 steps: 1️⃣ Feed AI raw customer voices (reviews, calls, LinkedIn posts). 2️⃣ Ask: "What emotions dominate? Give me exact quotes." 3️⃣ Rewrite your blandest/lowest-performing ad using those words. Your buyers want to be seen. And they’re rewarding the brands that see them. The brands winning 2025 will be those using AI to listen hardest and infuse in the right emotions. #hicm #AI #b2bmarketing

The best way to become an excellent social seller is by not selling. If you’re connected to folks with an enviable social presence, you’ll notice that they rarely use their platform to sell. Instead 👇 They talk about the problem their product or solution solves. They talk about their passions that are unrelated to what they sell. They share expertise and inspiration. They invite their followers to attend free webinars or download free resources they’ve created. They create a community that trusts them and their opinion. I understand that many of you have social selling metrics to hit in the form of InMail’s sent or connections made. 👉 How can you hit your sales metrics without selling? Making deposits in DMs, engaging with content or commenting. For sellers in frontline roles, I encourage you to post at least once a week consistently. ❌ Post does *not* mean resharing content from your company. ✅ It does mean, at least once a week, sharing a thought, a story, or a bit of advice. If you’re reading this and thinking, “no, absolutely not Leslie”. Posting is not in the cards. Set a target for engaging with other posts relevant to your ICP. ❌ Engaging is *not* hitting the like button or voting in a poll. ✅ Engaging is leaving a funny, educational, or thoughtful comment. If you are not ready for posting or commenting, use LinkedIn DMs & InMails. ❌ Direct outreach is *not* connecting with as many prospects as possible in order to spam their inbox. ✅ #SocialSelling in the DMs does mean you need to lead with deposits before making asks. Deposits [or gives] should always be valuable & relevant. Deposits can look like offering to make an introduction, sharing a free ungated resource, delivering a non-obvious insight or sending a link to an article that you thought they’d appreciate. To get the attention of the modern B2B buyer, you need to #EarnTheRight to their inbox. TL:DR Stop selling. Replace those selling activities with a focus on creating content, engaging with the community, and keeping the buyer at the center of what you do by leading with valuable deposits before asks. What can you do tomorrow to become an excellent social seller? -- Enjoyed this post? Click here 👉https://lnkd.in/gJSJkUq3 to hit follow & ring my 🔔 for more

You’re burning your leads. And you don’t even realize it.. Most B2B marketers on LinkedIn are stuck in an outdated mindset:  💡 “More messages = More meetings.” It sounds logical, but here’s the reality: Sending hundreds of generic messages hurts your reputation and chances of converting those leads. Here’s why: → Spam filters are ruthless - Platforms catch onto mass outreach fast.  → Your message feels cold - Nobody likes copy-paste pitches.  → You’re wasting time - A few meaningful connections will always beat a scattershot approach. So what’s the solution? ✔️ Use signals the right way. Look for key moments like engaging with key topics, posting about specific content, or engaging with niche influencers on LinkedIn.  ✔️ Focus on their pain, not the milestone. Instead of “Can see you Liked X,” say, “How are you focusing on [specific topic / challenge] now that you’ve scaled?”  ✔️ Make it personal (and relevant). Keep it about them, not about you. When I switched from high-volume spam to strategic, social signal-based outreach, my results went nuts: 💥 + 25% reply rates. (1 in 4 positive) 💥 The calendar was fully booked, so I was forced to decline low-value leads (the best problem to have!)  💥 Higher-quality conversations.  💥 A pipeline that actually converts. Outreach & LinkedIn aren't about sales—they're about connection. Build trust first. The sales will follow.

LinkedIn Ads deliver 113% ROAS while Meta returns just 29%. So why the heck are most brands still putting most of their budget into other platforms? Note: even if you’re an organic content marketer (like me), you’re gonna want to bookmark this. Here's what real customer journey data from hundreds of companies reveals about where your 2025 ad budget should go: BACKGROUND: The numbers don't lie, but they're often misunderstood, especially for B2B marketers Expensive click doesn't look so expensive when it drives actual revenue. The new game-changing numbers from Dreamdata: - LinkedIn consistently influences 35% of new B2B deals (vs 3% for Meta) - B2B companies have shifted spend from 31% to 39% of total ad budget to LinkedIn - 75% of smart marketers now send pipeline data back through LinkedIn CAPI - When comparing cost per company influenced, LinkedIn is 31% cheaper than Meta WHAT'S REALLY HAPPENING: 1. Surface metrics hide the real story LinkedIn's $5.35 CPC may seem expensive compared to Meta's $1.81, but this surface-level view is misleading. What matters is revenue impact. The data shows LinkedIn delivers the ONLY positive return among major ad platforms, with cost per influenced company 48% lower than Meta. Making Meta more costly in the long run. 2. The B2B buying maze is more complex than we admit 192 days from first touch to close. 62 touch points across multiple channels. 6.8 stakeholders per deal. These are the realities behind B2B purchases that make reporting on cost per click and last-click attribution completely irrelevant. Without seeing the full journey, you'll miss LinkedIn's true impact. 3. Most companies optimize for form fills, not revenue The best performers send pipeline data back to LinkedIn via CAPI, seeing 20% lower acquisition costs. They're optimizing for what matters - actual deals - not vanity metrics. Which side are you on? 4. The bottleneck isn't where you think The data reveals leads spend 107 days between MQL and SQL, but just 62 days in the sales pipeline. The real challenge isn't closing deals - it's nurturing early-stage interest, exactly where LinkedIn excels. ------ Stop looking at clicks and impressions. Start looking at influenced revenue. The best marketers follow the data. The smart ones follow the money. That’s it. I’m not an ads guy, so if you’re following me for content/SEO and were wondering “WTH am I going to do about these ads?” I hope this helped. (or just tag your ads person below) If you want the full report, I got you 👇

This year, my LinkedIn content has generated $1.5M+ in ARR. Content is the lifeblood of B2B marketing. It basically IS marketing at this point. We tell our B2B clients all the time: no amount of clever search or display ads are going to magically manifest buyers. Today, businesses and brands make decisions based on: • Thorough, self-directed research • Credibility established over time • Word of mouth reviews + referrals • Demonstrable value, for free Now my silly little posts on LinkedIn don't check all those boxes, but they might trigger enough reach, frequency, and value for folks to get interested enough to talk to us. And when they do, that's when we hit them with a freight train of extreme value, for free. The "marketing audit" is pretty standard practice, but the reason Power is able to generate tremendous revenue with simple B2B fundamentals is because our audits are extremely thorough: • Deep customer analysis with 3PD identity matching • Modeled incrementality by marketing tactic • Customer and unit economics analysis (LTV:CAC) • Financial analysis + forecast with ROI • Competitor, ICP, + landscape analysis And all of that is before we even get into the marketing tactics, tech stack, and overall product market fit. Prospective clients are shocked at how comprehensive and strategic our audits are, something we could easily charge six figures for. But we do it for free, as part of a sales pitch, so that we can demonstrate the caliber of our work. That, in and of itself, is "content." We give that to the brand, they pass it around, they talk about it with their friends and colleagues at other brands, eventually a PE firm gets a hold of it, and they come knocking. All of that starts with a LinkedIn post or blog article, but supported by an engine designed to produce highly valuable content customized to the needs of our audience. My advice on how to scale your B2B business, especially in a services industry? • Produce a LOT of high quality content • Provide an extreme amount of value, for free • Establish yourself as an expert • Be incredibly transparent and build in public Customers and clients are getting more and more discerning. Put down your Salesforce Attribution report and start looking at the volume and quality of content you're producing instead. Search ads won't get you there (alone), but demonstrable expertise will. #b2b #contentmarketing #thoughtleadership #arr

I spent a year at Gong creating content for the 95% of buyers who weren't ready to buy. We grew from 12K to 220K LinkedIn followers and generated millions in pipeline — and never talked about our product. Here's the exact playbook I used (and why most B2B marketers get it backwards): Most marketing teams burn budget chasing the 5% who are actively buying.  They're fighting over scraps. Meanwhile, 95% of your market isn't even looking for you yet. That's where the real opportunity is. 𝗔𝘁 𝗚𝗼𝗻𝗴, 𝗜 𝗵𝗮𝗱 𝗼𝗻𝗲 𝗿𝘂𝗹𝗲: 𝗡𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗮𝗹𝗸. For an entire year. No features. No demos. No "why Gong is better" posts. Just pure value for sellers trying to hit quota. Sound crazy. But here's what happened: LinkedIn: 12K → 220K followers  Podcast: 100K downloads in 18 months Webinars: 500 → 2,500 registrations  Email open rates: 28% (industry average: 15%) But the real win? Sales reps using our content in their calls.  Buyers showing up to demos already trusting us.  Inbound pipeline grows quarter over quarter without fail. 𝗧𝗵𝗲 𝟵𝟱-𝟱 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝘁𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴: 𝟭. 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝘆 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀 We mapped every micro-frustration in a rep's day: -Writing cold emails that get ignored -Running discovery calls that feel like interrogations -Handling pricing objections without panicking Each pain point became content gold. 𝟮. 𝗕𝗲 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿, 𝗻𝗼𝘁 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝘂𝘀𝗵𝗲𝗿 We asked ourselves: -What are they doing that's not working? -What have they accepted as "just the way it is"? -What would actually help them tomorrow? Then we created it. No strings attached. 𝟯. 𝗨𝘀𝗲 𝗛𝗼𝗹𝗹𝘆𝘄𝗼𝗼𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 Instead of "Here's what the data says..." We'd start with: "You're 5 minutes into a discovery call. Your buyer just said your price is too high…." Emotion first.  Data second. People remember stories, not statistics. 𝟰. 𝗦𝗵𝗼𝘄 𝘂𝗽 (𝗻𝗲𝗮𝗿𝗹𝘆) 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲, 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 Blog posts for readers.  Podcasts for listeners.  Videos for visual learners. Same value, different formats. Because your audience consumes content differently. Meet your audience where they already are. 𝟱. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗹𝗶𝗸𝗲 𝗮 𝗯𝗿𝗮𝗻𝗱, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗳𝘂𝗻𝗻𝗲𝗹 Forget last-touch attribution. (It’s mostly pointless). Track: -Follower growth -Direct traffic (brand recall) -Inbound opportunities -Pipeline influenced by content 𝗧𝗵𝗲 𝗵𝗮𝗿𝗱 𝗽𝗮𝗿𝘁? You HAVE to play the long game. Create value without asking for anything back. Trust that helping the 95% today will create customers tomorrow. Most marketers fight for existing demand. The smart ones CREATE demand. Which game are you playing? PS: Want the full 95-5 playbook? I broke it all down for HubSpot. Link to the article in the comments. #marketing #partnerpost 

This LinkedIn Ads 6-Month Retargeting framework has brought in 570+ leads and $2,300,000+ revenue for us....and it's still a solid framework. It's been a few years now since I created this framework but it's still holding up to the test of time for the most part. Here are the top questions I get. 1. Why does this work so well? 2. How is this structured 3. How much budget do I need? 4. When can we expect results? Why does this work? A. LinkedIn Ads can qualify and convert ALL your website traffic which makes it one of the biggest ROI boosters in most b2b marketing funnels. When anyone tells you that "LinkedIn ads is expensive" I 100% guarantee they are talking about LinkedIn in a silo, talking about cold awareness campaigns or lead gen campaigns to a cold audience... and comparing it to Google or Facebook ads....this is quite terrible logic...let me explain. LinkedIn's insight tag can see ALL website traffic (google, organic, SEO, facebook ads, LinkedIn ads...all your website traffic). LinkedIn can then take all that traffic and layer on highly precise qualifying filters to sift out all the unqualified traffic usually attracted by SEO, organic, paid search...and choose to just retarget your ICP fit warm traffic to get max impact. This is why LinkedIn retargeting is a superpower. But to really leverage LinkedIn retargeting to get the most out of your other marketing efforts, you need a solid framework. 2. How is this structured 1. Cold audience - small steady stream of quality prospects getting first touches to your brand. 2. Capture all website audiences, qualify them with filters and put them into 90-day retargeting layers. 3. Content is thought leadership, demonstrating expertise, third-party validation, and content that builds trust and credibility to nurture your ICP fit warm traffic. 4. Those who engage with our 90-day retargeting layer get moved to a 30-day higher-intent layer focused on stronger calls to action to convert those that show interest (lead gen works well here) 5. Those that don't engage in 90 days get moved to lighter touches to nurture for another 90 days (follower, text, and spotlight ads work well ) Tips: -Watch frequency close. Proper saturation of the audience in retargeting is key. -Control frequency by controlling budget and audience size -Say no to audience expansion -YES, video and thought-leader ads are 🔥 -DO NOT exclude business development job function...that's actually how LinkedIn classifies most executive decision-making positions (founder/CEO/CMO/ etc) -Do leverage ad scheduling tool like DemandSense to schedule/rotate ads and optimize budget Website Linkedin Ads Agency: https://lnkd.in/guEafPKk LinkedIn Ads Demo Video: https://lnkd.in/gudY92cC B2B Strategies and Guides: https://lnkd.in/gB-WQ82f Impactable Youtube Channel: https://lnkd.in/emYVDn_T Let me know if you have questions!

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗷𝘂𝘀𝘁 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗕𝟮𝗕 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗲𝗽𝗼𝗿𝘁. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: They've released 20+ pages of research titled "Working with B2B Creators: Collaborate with Confidence". The findings confirm what we've been seeing in the field. 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: LinkedIn has transformed from a professional networking site into THE trusted B2B creator ecosystem. The platform's investment in creator tools, combined with its unique position as the most trusted social platform for business content, has created perfect conditions for B2B influencer marketing to thrive. 𝟭) 𝗧𝗵𝗲 𝗗𝗮𝘁𝗮 𝗜𝘀 𝗨𝗻𝗱𝗲𝗻𝗶𝗮𝗯𝗹𝗲: • 82% of B2B buyers say creator content influences their decisions • 91% rely on industry influencers throughout their purchase journey • 59% prefer LinkedIn as their platform for creator content • Thought Leader Ads deliver 252% higher CTR than conventional ads • Video uploads increased 45% YoY, driving 63% of buying decisions    𝟮) 𝗪𝗵𝗼'𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲: • Industry Experts: 55% • Analysts & Business Leaders: 43% each • Customers: 33% • Employees: 29%    𝟯) 𝟲-𝗦𝘁𝗲𝗽 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗧𝗼 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗪𝗶𝘁𝗵 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀: The report outlines a comprehensive approach to B2B creator strategy: 1. Identify marketing objectives for creator collaboration 2. Map target communities to influence 3. Activate internal thought leaders 4. Build relationships with external creators 5. Develop amplification and measurement frameworks 6. Execute and optimize 𝗦𝗼𝗺𝗲 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗲𝗱: • Treat creators as strategic partners, not just media channels • Focus on subject matter expertise over follower counts • Leverage Thought Leader Ads to amplify authentic content • Build portfolios of creators serving different objectives • Measure beyond vanity metrics to actual business outcomes As I noted in the report: "𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘧𝘰𝘳 𝘤𝘳𝘦𝘢𝘵𝘰𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸 𝘧𝘦𝘦𝘭𝘴 𝘭𝘪𝘬𝘦 𝘠𝘰𝘶𝘛𝘶𝘣𝘦 𝘪𝘯 2010. 𝘐𝘵'𝘴 𝘷𝘦𝘳𝘺 𝘦𝘢𝘳𝘭𝘺, 𝘢𝘯𝘥 𝘴𝘰 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘨𝘦𝘵 𝘢 𝘥𝘪𝘴𝘱𝘳𝘰𝘱𝘰𝘳𝘵𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘮𝘰𝘶𝘯𝘵 𝘰𝘧 𝘷𝘢𝘭𝘶𝘦. 𝘎𝘦𝘵 𝘪𝘯 𝘯𝘰𝘸 𝘢𝘯𝘥 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘱𝘢𝘺 𝘥𝘪𝘷𝘪𝘥𝘦𝘯𝘥𝘴 𝘭𝘢𝘵𝘦𝘳." This isn't just another trend - it's a fundamental shift in how B2B buyers make decisions. They're seeking human connections and authentic expertise in an increasingly AI-driven world. The opportunities are enormous for those who master it now. [Link to full report below 👇] https://lnkd.in/gHUWV-7d