Engaging Your Audience with Tech News Updates

This will be an unpopular post. If you read another personal story, "how to" guide or an inspirational note it won’t make a difference. Analyzing data and understanding trends will! I’ve spend 20 years in tech, 11 as a Google director and I’ve used data to get ahead at every role. Let me show you how. What’s hot: 1. No need to post daily ↳ Post high-quality, valuable content 2-3 times a week. The posts are now featured in the feed for longer. Post on Fri and engage until Monday your post will generate +30% in impressions. 2. Use AI for analysis not just automation ↳ It’s not just about formatting and writing. It’s about analyzing the changing pain points, and coming up with strategic content ideas that tackle those pain points. (how to guide in the comments) 3. Use visual content ↳ LinkedIn algo is favoring visual content like carousels, infographics, and video posts. The easiest way to reach a new audience is to repurpose your top content in a new format (e.g. text > carousel etc.). 4. Rebuild your engagement list ↳ Broad engagement is no more. You need first degree contacts that carry your message to your ICP not just deliver you impressions you can't monetize. New engagement list: 50% peers and creators, 50% ICP. 5. Shift towards niche expertise ↳ There's a trend away from generalist content towards more specialized, niche-focused posts that demonstrate deep expertise in specific areas. What’s down: 1. Vanity metrics focus -> engagement and leads 2. Aggressive self-promotion -> subtle value driven approaches 3. Reliance on organic reach alone -> mix of organic and paid 4. One-way communication -> community building 5. Broad, unfocused networking -> targeted networking Linkedin is telling you to shift from quantify to quality, get targeted and drop mass appeal content. You would do well to listen. #linkedin

I asked ChatGPT to help me improve my reach on LinkedIn. Here’s what the LLM said 👇 To increase the average impressions per post on LinkedIn, consider implementing these strategies: 1. Post High-Value, Relevant Content • Share actionable tips, industry insights, or thought-provoking opinions that resonate with your target audience. • Use storytelling to make your posts more engaging. • Stay current with trends or news relevant to your industry. 2. Leverage LinkedIn’s Algorithm • Post consistently: Aim for 2–3 posts per week to stay visible without overwhelming your audience. • Post timing: Experiment with posting at different times. Typically, mid-morning and midweek perform well. • Engagement within the first hour: Encourage comments and reactions quickly to signal LinkedIn that your post is engaging. 3. Optimize Post Format • Use a variety of formats: text posts, images, carousels, videos, and documents (e.g., PDFs that users can scroll through). • Text posts with a strong hook and short paragraphs tend to perform well. • Use line breaks and white space to make posts easy to read. • End with a call-to-action (e.g., “What do you think? Share your thoughts below!”). 4. Engage with Your Audience • Respond to comments on your posts to keep the conversation going. • Tag relevant people or companies in your posts (sparingly and appropriately). • Mention trends or other posts to create connections and encourage shares. 5. Collaborate with Others • Engage with influencers or other professionals in your niche. They may reciprocate by liking, commenting, or sharing your posts. • Co-create posts, such as interviews or collaborative projects, that have shared appeal. 6. Analyze Performance • Use LinkedIn Analytics to identify what type of content performs best for you. • Repurpose successful posts (e.g., convert a popular text post into a video or a carousel). 7. Increase Engagement Before and After Posting • Warm up the algorithm by engaging with others’ posts (liking, commenting) before and after you post. • Use LinkedIn Stories (if available) to tease your post content or engage followers directly. 8. Experiment with LinkedIn Features • Use LinkedIn polls to drive engagement. • Post LinkedIn Newsletters to establish authority and create consistent touchpoints. • Use hashtags wisely (3–5 per post) that are relevant but not overly broad. 9. Promote Your Posts • Share posts in relevant LinkedIn Groups. • Encourage colleagues or peers to engage with your content. • Cross-promote your LinkedIn posts on other platforms like Twitter or email. 10. Focus on Personal Branding • Share authentic, personal experiences that highlight lessons learned. • Post reflections on challenges, failures, or successes to create relatability and engagement. By staying consistent, analyzing what resonates, and experimenting with formats, you can steadily increase your average impressions over time.

On my recent Marketing Post, I was asked, “What strategies have you found most effective for engaging your target audience?” Social media is the gym of the business world. Everyone signs up. Everyone says, “This time, we’re going to do it RIGHT.” They buy the software. Create the page. Maybe even post a company update and add a filter that screams, “We’re hip, right?” Then…Crickets. Followed by ghosting. Followed by someone saying, “Yeah, we tried that once. Didn’t work.” But the truth is that social media works when you work it. Lead With Story, Not Specs - People remember stories, not part numbers. Instead of saying, “We machined this part to 2-micron tolerance,” say, “Our customer was losing $100k a month due to downtime, until we delivered this custom part that saved their line.” Show Faces, Not Just Machines - CNC machines are beautiful in a Terminator-meets-Broadway kind of way. But unless it has a beard, a birthday, or an opinion on Monday meetings, it’s not going to connect with your audience like your people will. Show your team. Tell your founder’s story. Celebrate the machinist who saved the day with a coffee and a caliper. That’s what builds trust. And trust builds business. Create Curiosity - You’ve got about 1.4 seconds to grab attention before someone scrolls past you for a dog wearing sunglasses. Start strong… “Would you trust a robot to do this?” “This tool saved 38 hours last week, here’s how.” Curiosity is the clickbait of the honest world. Use it. Repurpose Like a Boss - You don’t need more content. You need more from your content. That podcast episode? • Cut it into 3 social posts. • Pull 2 killer quotes for graphics. • Make 1 blog post. • Upload a juicy YouTube clip. Squeeze that content lemon until the ROI pours out. Use Video, Especially for Movement - If it spins, cuts, welds, or launches a bolt into the stratosphere, film it. Video gets 1200% more engagement than text and images combined. Let people see what you do. Watching your machine move is 100x more powerful than reading “we specialize in automation.” Educate, Don’t Sell - Social media isn’t a pitch meeting. It’s a conversation. Teach something: • Show how a problem was solved. • Explain why tool wear matters. • Share a lesson from the floor. When you teach, people listen. When you sell, they scroll. Be Present - Don’t treat social like a drive-by billboard. Like posts. Comment thoughtfully. Share other people’s wins. Be part of the conversation. It’s called social media, not solo media. And when you’re present, people notice. Look, we’re all in this together… Trying to turn industrial magic into compelling content. Trying to take something complex and make it relatable. So if you’re showing up with heart, humor, and a strategy, you’re already ahead of the curve. Because the best part about social media? It’s not about going viral. It’s about building community. Thanks for the question Charles Sunday ⚡️