Creating a Unique Voice for Tech Brands on Social Media

Most brands sound robotic with AI. The smartest companies use AI to sound more human. After analyzing hundreds of brand transformations, I've discovered that successful companies use AI strategically to amplify their authentic voice. Here are 11 ways to use AI to make your brand sound more human: 1. Voice Mining ↳ Analyze your best-performing content ↳ Extract patterns in tone and language 💡 Pro Tip: Focus on posts with highest engagement-to-view ratios, not just total numbers. 2. Competitor Analysis ↳ Study successful voices in your space ↳ Identify gaps in brand positioning 💡 Pro Tip: Look for what competitors aren't saying. That's your opportunity. 3. Audience Feedback Loop ↳ Use AI to analyze customer comments ↳ Adjust voice based on engagement 💡 Pro Tip: Pay special attention to comments that disagree as they reveal blind spots. 4. Consistency Framework ↳ Build voice guidelines with AI ↳ Create tone variations for channels 💡 Pro Tip: Create a simple "voice spectrum" from casual to formal for different situations. 5. Value Proposition Enhancement ↳ Extract key differentiators ↳ Align voice with core benefits 💡 Pro Tip: Your voice should reflect your most valuable differentiator, not just sound good. 6. Storytelling Elements ↳ Generate narrative frameworks ↳ Test different story angles 💡 Pro Tip: What problem do you uniquely solve? 7. Cultural Alignment ↳ Map brand values to voice ↳ Ensure authenticity in messaging 💡 Pro Tip: If your culture is casual, your AI outputs shouldn't be formal 8. Content Calibration ↳ A/B test different voices ↳ Measure engagement metrics 💡 Pro Tip: Test one element at a time. Changing everything at once teaches you nothing. 9. Persona Development ↳ Create detailed brand personas ↳ Map voice to target audience 💡 Pro Tip: Interview your best customers. Their language should influence your AI prompts. 10. Emotional Intelligence ↳ Analyze emotional impact ↳ Fine-tune brand empathy 💡 Pro Tip: Every post should trigger at least one strong emotion. 11. Voice Evolution System ↳ Monitor voice performance ↳ Adapt to market changes 💡 Pro Tip: Schedule monthly voice audits. Brands that don't evolve disappear. The brands winning with AI aren't chasing perfection. They're doubling down on authenticity. By using these tools strategically, you can scale content without sacrificing the human touch that builds trust and loyalty. Which of these techniques will you implement first? Share below 👇 ♻️ Repost this if someone in your network would like this. Follow Carolyn Healey for more content about AI.

B2B tech companies are addicted to getting you to subscribe to their corporate echo chamber newsletter graveyard, where they dump their latest self-love notes. It's a cesspool of "Look at us!" and "We're pleased to announce..." drivel that suffocates originality and murders interest. Each link, each event recap and each funding announcement is another shovel of dirt on the grave of what could have been engaging content. UNSUBSCRIBE What if, instead of serving up the same old reheated corporate leftovers, your content could slap your audience awake? Ego-stroking company updates are out. 1. The pain point deep dive: Start by mining the deepest anxieties, challenges and questions your audience faces. Use forums, social media, customer feedback and even direct interviews to uncover the raw nerve you're going to press. 2. The unconventional wisdom: Challenge the status quo of your industry. If everyone's zigging, you zag. This could mean debunking widely held beliefs, proposing counterintuitive strategies or sharing insights that only insiders know but don't talk about. Be the mythbuster of your domain. 3. The narrative hook: Every piece of content should tell a story, and every story needs a hook that grabs from the first sentence. Use vivid imagery, compelling questions or startling statements to make it impossible to scroll past. Your opening should be a rabbit hole inviting Alice to jump in. 4. The value payload: This is the core of your content. Each piece should deliver actionable insights, deep dives or transformative information. Give your audience something so valuable that they can't help but use, save and share it. Think tutorials, step-by-step guides or even entertaining content that delivers laughs or awe alongside insight. 5. The personal touch: Inject your personality or brand's voice into every piece. Share personal anecdotes, failures and successes. 6. The engagement spark: End with a call to action that encourages interaction. Ask a provocative question, encourage them to share their own stories or challenge them to apply what they've learned and share the results. Engagement breeds community, and community amplifies your reach. 7. The multi-platform siege: Repurpose your anchor content across platforms. Turn blog posts into podcast episodes, summaries into tweets or LinkedIn posts and key insights into Instagram stories. Each piece of content should work as a squad, covering different fronts but pushing the same message. Without impressive anchor content, you won't have anything worth a lick in your newsletter. 8. The audience dialogue: Engage directly with your audience's feedback. Respond to comments, ask for their input on future topics and even involve them in content creation through surveys or co-creation opportunities. Make your content worth spreading, and watch as your audience does the heavy lifting for you. And please stop with the corporate navel-gazing. #newsletters #b2btech #ThatAshleyAmber

Only about 5–10% of companies in the mortgage industry are actually good at LinkedIn. That’s not a dig. It’s an opportunity. Because once everyone is doing it, it’s too late. Nobody logs onto LinkedIn hoping to be pitched. Zero people, ever. So why is your strategy still three half-hearted company posts a week/month that nobody wants/asked for? Flip the script: Deliver value. Share insights. Spotlight people. Tell stories. Do it again. And again. And again. Then (maybe) you earn the right to make an ask. But it better not sound like a billboard. And its so much more effective. If you want to build a brand that actually moves people and business here’s what works: 1. Start at the top. Founder-led content builds trust. Full stop. Nobody wants to engage with a faceless logo. They want a pulse. 2. Let your C-suite say smart things out loud. If your leaders are sharp behind closed doors, there’s no reason they shouldn’t be visible in the feed. 3. Make employee voices part of the show, not the afterthought. Your people are the brand. The ones closing deals, serving clients, solving problems. Give them the mic. 4. The company page? It's the trailer, not the movie. It supports the brand. It doesn’t carry it. Don’t expect a logo to go viral. 5. Kill the buzzwords. "Innovative. Committed. Trusted." Cool. So is everyone else. Show, don’t declare. Actions, not words. 6. Tell actual stories. Not just the “look at our new branch” stuff. Real wins. Real people. Real change. Make content part of culture, not just marketing. 7. Show new hires how to build their voice. Encourage visibility. Reward creativity. 8. Post less like a press release, more like a person. “We’re thrilled” = nobody’s thrilled. “This win meant something, here’s why” = way better. 9. Get in the comments. Most brands are too scared to engage. Which is exactly why you should. 10. Be early. Not perfect. There’s still time to own your space before the rest of the industry wakes up. But that window is closing fast. If your company feels different, it's time to sound different. Want help turning your team into a LinkedIn machine? Let’s talk. Onward & Upward Consulting

Who is telling your story? In the rush to "be on social media," it's easy to fall into the quantity trap—posting just to post, chasing trends, and adding to the noise. Your audience doesn't want more noise. They want a clear, compelling narrative. When your social media is handled with intention, it stops being a chore and starts becoming your most powerful asset. It's not about just filling a calendar; it's about building trust and authority, one high-quality post at a time. Getting your story right and telling it consistently is what separates brands that get noticed from those that get lost. It's the difference between just being active and actually GETTING RESULTS. So, what does a powerful storytelling engine actually look like in action? It means every piece of your strategy is working together: ✅ Your narrative is deeply personal and on-brand. Every post, comment, and image sounds and feels like you, building an authentic connection. ✅ Your content is strategic and consistent. A thoughtful plan of 20+ monthly posts ensures your story unfolds cohesively, rather than in random bursts. ✅ Your voice is native to each platform. You're not just cross-posting; you're speaking the unique language of LinkedIn, Instagram, or wherever your audience lives. ✅ Your ideal audience can actually find you. Integrated social SEO and keywords put your story in front of the people who need to hear it most. ✅ Every post is optimized to perform. From the hook in the first line to the alt-text on the image, every detail is crafted for maximum impact. ✅ Your strategy evolves with data, not guesses. Monthly performance reports show you what’s resonating so you can double down on what works. ✅ You’re not alone. You're part of an exclusive network, creating opportunities for synergy and collaboration. ✅ You’re always in control. A secure setup means you retain 100% ownership of your accounts and your brand's voice. Ultimately, a consistent storyteller always has the advantage. According to Forbes , brands that are consistently presented are 3 to 4 times more likely to experience brand visibility and Calls To Action. #BrandStorytelling #SocialMediaStrategy #ContentMarketing #PersonalBranding #DigitalMarketing #GetResults #MarketingTips #YourStoryMatters

AI in Marketing: The Double-Edged Sword of Innovation The classic "Good, Fast, Cheap: Pick Two" marketing triangle has been disrupted. AI isn't just another tool—it's a paradigm shift that's replacing "low quality" as an option. But this power comes with its own set of challenges: 🎭 The Sameness Trap: Many brands are falling into a sea of uniformity. AI, when used without strategic oversight, is creating a landscape of look-alike brands. By relying too heavily on AI-driven signals and performance metrics, companies are eroding their unique identities. The result? A market where differentiation becomes increasingly difficult. 🐢 Missed Opportunities: Other brands are failing to adopt AI altogether, moving too slowly and missing out on the efficiencies and insights AI can provide. The key? Understanding AI's role in your marketing strategy and using it to enhance, not replace, your brand's unique voice. My suggestion is a balanced approach: 1. Preserve Brand Identity: Use AI as a tool to amplify your unique brand voice, not to define it. Your differentiation should drive AI use, not the other way around. 2. Strategic Implementation: Align AI use with your brand values and marketing objectives. It should complement human creativity, not substitute it. 3. Quality Control: Implement robust review processes. Ensure AI-generated content aligns with your brand's unique perspective and adds value. 4. Efficiency ≠ Effectiveness: Use AI to speed up processes, but don't sacrifice strategic thinking and creativity that sets you apart. 5. Upskill Your Team: Foster an AI-literate workforce that can leverage these tools effectively while maintaining brand authenticity. The New Marketing Equation Good: AI-augmented human creativity that maintains brand uniqueness Fast: AI-powered processes and insights Cost-Effective: Strategic AI implementation that enhances, not replaces, human input The challenge isn't whether to use AI, but how to use it wisely to stand out in a crowded market. Brands that find the right balance between AI efficiency and unique brand voice will thrive, while those that over-rely on AI or ignore it entirely risk either blending into the background or falling behind.

Alexa lost her voice… and gave us a masterclass in branding. Behind the humor was a brilliant reminder: 👉 Your brand voice isn’t just words. It’s trust. It’s experience. It’s identity. Here are 8 lessons you can steal and apply today: 👇 1. Voice = Identity 🧠 Why: When the voice changed, everything felt off. ✅ How: Define your voice like a personality. Is it bold? Reassuring? Make it part of your brand guidelines and show up with it in every place your brand speaks. 2. Consistency Builds Trust 🧠 Why: Inconsistency confuses. Familiarity creates confidence. ✅ How: Audit every touchpoint including social, onboarding, and support. Your voice should feel seamless across them all. 3. Humor Requires Foundation 🧠 Why: Playfulness only lands if people already know who you are. ✅ How: Build recognition first. Then use contrast or surprise to elevate your brand, not confuse it. 4. Experiment, But Don’t Dilute 🧠 Why: Changing tone too much weakens identity. ✅ How: Adapt expression without losing character. Let values guide your voice even when you flex tone. 5. Empathy Makes It Human 🧠 Why: People connect with what feels human, not robotic. ✅ How: Read it aloud. Does it sound like someone who gets your audience? If not, rewrite until it does. 6. Voice Shapes Experience 🧠 Why: When the voice disappeared, so did the brand. ✅ How: Extend voice beyond marketing. Use it in product copy, help docs, support chats, and even error messages. 7. Loud ≠ Clear 🧠 Why: Grabbing attention doesn’t mean delivering value. ✅ How: Be clear, not just clever. Use your voice to communicate, not just perform. 8. Repetition Builds Recognition 🧠 Why: Familiarity breeds trust. ✅ How: Don’t fear repetition. The more consistent your voice, the more people will remember and trust you. Bottom line: 🗣️ If your brand lost its voice today… would anyone notice? 🗣️ Would they miss it? 🗣️ That’s your sign to define it and own it. What word describes your brand voice? 👇 ______________ ♻️ Repost to help others + Follow Jennelle McGrath for more like this + Video credit Amazon Alexa

Is Your Brand Speaking the Right Language? Here’s How to Create a Voice That Truly Resonates (Hint: It’s more than just words—it’s how you make your audience feel) In today’s market, your brand’s voice is everything. It’s not just about the tone; it’s about the emotional connection you create with your audience. But how do you craft a voice that doesn’t just sound good, but feels right? Here’s a framework to help you build a voice that speaks to your audience on a deeper level: 1. Tap Into Your Audience’s Emotions Before you can speak their language, you need to understand their feelings. What keeps them up at night? What excites them? Your voice should align with these emotions. Pro Tip: Conduct surveys, read reviews, and join conversations where your audience hangs out to uncover their emotional triggers. 2. Anchor Your Voice in Core Values Your voice should echo your brand’s core values. Are you innovative? Trustworthy? Empowering? Let these values shape every word. Try This: List your top 3-5 values and brainstorm how they translate into your brand’s tone and style. 3. Personify Your Brand Think of your brand as a person. What traits define them? Are they friendly, authoritative, witty, or compassionate? These traits will help you maintain a consistent voice. Hack: Create a brand persona that embodies these traits. Use it as a guide for all your communication. 4. Meet (and Exceed) Audience Expectations Your audience has specific expectations. Are they looking for expert advice or a more casual chat? Align your voice with these expectations without losing your brand’s unique identity. Example: If your audience values expertise, an authoritative tone might be your best bet. 5. Test, Learn, Refine Start using your voice across all channels and listen closely to the response. Watch for engagement, feedback, and shifts in perception. Remember: Your brand voice isn’t static. Be open to tweaking it as you learn more about what resonates with your audience. Creating a brand voice that emotionally connects isn’t about following a formula—it’s about knowing your audience and communicating with authenticity. Start with this framework, and you’ll be on your way to building connections that matter. Question: What’s one word that best describes your brand voice? Drop it in the comments—I’m curious to see what you come up with! ♻️ Repost this if you found it valuable—let’s help more brands find their voice!

Having a personality in B2B might be worth $32 BILLION (yes billion). Here's proof: After working with dozens of technical companies, I've discovered something that needs to be said: Your content doesn't need MORE expertise - it needs more humanity. 3 reasons: 3. Technical accuracy without personality is forgettable I've recently worked with a few technical companies and (ironically) all 3 use the same colors but only one of them gives out lightsabers and coloring books. Who's gonna get remembered? I also watched a client produce technically flawless content that nobody remembered 24 hours later. When we injected their engineers' actual personalities into the same content, sharing increased 318%. 2. Expertise is table stakes. Perspective is the advantage. In regulated or technical industries, everyone has experts. What they don't have is your unique perspective on how that expertise should be applied. This is where true differentiation happens. 1. Being cute isn't cute. Be memorable. The most effective brand voices aren't trying to be clever - they're simply consistent expressions of your team's authentic perspective. Memorable means valuable. TAKEAWAY: Most technical companies hide behind jargon because they're afraid of being judged by their peers. Or they see technical content as a commodity and since they can't make anything better than the analyst firms, they give up before they try. Your prospects can't tell the difference between your technical content and your competitors' 99% of the time. So stop writing documentation and start writing perspectives. The companies that dominate technical content aren't the most knowledgeable - they're the most relatable. Don't believe me? 80% of the technical companies I've ever spoken to mention Wiz as having top tier content. Wiz was just acquired by Google for $32B. Coincidence? You decide. P.S. - If you're struggling... have your technical SMEs record audio versions of their writing before editors refine it - this preserves their authentic voice AND improving readability. and if you need help, I got you 👉 Growth Sprints.

Can you get any serious engagement on social if your service is super technical? The answer has less to do with WHAT you do... And far more to do with HOW you talk about it. Example: I have one client who is the most technical-brained person you've ever met in your life. Every time he opens his mouth, you feel your brain revving and struggling to keep up. This is the exact personality trait that makes him and his service so valuable to his clients. ...but how should he post in the public square? What should he talk about? How can he help prospects understand that all the technical-speak is actually the exact reason why he will get great results for their company? Answering these questions comes down to two things: 1. Reducing his talking points down to be more digestible for a wide audience 2. Testing a wide variety of hook angles And when I say REDUCING, I don't mean "dumbing down". I mean reducing...like a fine sauce. Condense each sprawling point into a singular insight. Then, publish frequently enough to test dozens of hook angles. This is how you find message/market fit on social media in a technical service niche. The big problems here are: - Reducing complex topics into digestible tidbits is much harder than it seems - Publishing 30 pieces of content is far more time consuming than firing off random posts once or twice per week But if you're trying to make social media "work" as a channel -- and bring in actual cash from high-quality clients via your profile? This is the way. Condense. Publish. Repeat many, many times. Triple down on what works, test new angles in place of what doesn't. Pic is what happens when you run this playbook.

Is your voice getting lost in translation? Or is your message getting lost in the crowd? It doesn't have to be that way. Your unique style and perspective is what helps you differentiate and attract your ideal clients.  A lot of times a message gets worked on too many times before it is released to the public. For some it could be a consulting firm, a marketing company,  an editor or chat GPT, or it could be a person changing the message over and over again. To preserve your authentic voice is to preserve your style, your tone and your unique perspective.  I am a firm believer that words have power,  personality and that they hold the essence of connection.  When you think about it. If you have attended a funeral of a loved one you may experience stories of what they used to say and how they used to say it.  That is why I believe that as a strategist,  marketer, branding consultant and coach one of my key things to do is to be a visionary translator that preserves your voice and authentic style. Next time you are writing copy ask yourself questions like. *Is this the way that I normally speak? *Is my tone coming across in my messaging? (Examples of tone include compassionate, empathetic, direct, assertive, curious) I believe that the core of business is human connection, building trust and credibility. And the best way to do this is to sound the same in your copy as you do in person. To have that "human touch" What are words that you love using? (For me two of my favorites are essence and gifts which refer to each person having their natural essential qualities and unique gifts and talents) #marketing #branding #womenentrepreneurs #professionalwomen #techfounders