Improving Email and Mobile Verification Campaigns

Most outbound teams think their main problem is good research. But that’s not it. The real blocker? Reachability. If you can’t find a verified email or mobile number, your sequence never lands. Game over before you even begin. I see this all the time in B2B SaaS. Sales teams invest hours in ICP exercises, playbooks, sequencing, and social proof. That work doesn’t matter if you don’t have the right contact data. You’re building a race car with no gas in the tank. Here’s where things break down: You buy a big list.   Half the emails bounce.   A third of the mobile numbers go nowhere.   Your best reps burn time chasing ghosts.   Your reporting looks off because “total leads” is not the same as “reachable leads.” Lately, I’ve been digging into FullEnrich to see if it really cracks the reachability puzzle. Most tools brag about quantity, but few deliver both quality and integration. What stands out so far: - Pulls live data from 20 premium vendors (not just scraping the public web). - Triple email verification (so even “catch-all” domains get confirmed and your bounce rate drops through the floor.) - Mobile validation is more than “does this number exist?” It actually checks ownership, so you’re dialing the right person. - Seamless push directly to your CRM and workflows, so enrichment fits in with your flow. No more manual imports or mismatched records. Here’s how I’d bake this into Sales Enablement: 1. Make data enrichment part of every seller's checklist before any outreach goes out. No verified contact info, no sequence. 2. Route cell numbers into your call-first plays. Landlines or generic company numbers go into slower, nurture cadences. 3. Start tracking “reachable contacts” as a KPI, right next to meetings booked and response rates. It tells you if your pipeline is built on solid ground. Most teams don’t realize how much pipeline they lose at this step. But the upside is huge: if every rep can reach just 10% more of your actual market, that’s game-changing. But in order for this to really stick & scale, enablement has to drive the process. Training on enrichment, data hygiene, and how to pivot when contact info isn’t perfect is just as important as the tech itself. What’s working for other sales orgs? Are you tracking reachability as a core metric? What’s helped unlock more “real” connects for your team? #fullenrichpartner

VP Sales: "We need 10,000 decision-maker emails for our ABM campaign." Me: "Show me what you're using now." "Apollo, ZoomInfo, some Linked In screping." No wonder their bounce rate was 27%. We audited an Adobe partner's email database. 8,000 "verified" contacts from premium data vendors. Ran them through our validation stack: • Syntax check (RFC 5322 compliance) • DNS/MX record verification   • SMTP handshake without sending • 100% Catch-all verification • Role-based email filtering (info@, sales@) • Honeypot/spam trap cross-reference • Disposable domain detection • Corporate email pattern matching Real deliverable emails? 3,712. But we went deeper with our 43 B2B APIs: • Email age scoring (how long at company) • Job change detection (LI API + news monitoring) • Email engagement history (opens/clicks from 3rd party data) • Domain reputation scoring • IT infrastructure mapping (O365 vs Google Workspace) • Email alias detection (same person, multiple addresses) All this through EmailAddress .ai, in a few minutes. The ACTUAL list? 2,847 emails. These 2,847 were: - Primary business emails (not aliases) - Active in last 90 days - Still at the company - Direct dial enriched (67% match rate) - Mobile numbers added (31% coverage) - Personal email backup (for job changes) Campaign results after 60 days: • Original 8,000: 27% bounce, 0.3% reply rate, domain blacklisted • Validated 2,847: 0.9% bounce, 4.7% reply rate, sender reputation intact One client saved $32K for this campaign by NOT burning through domains and IPs. Plus gaining a lot more responses compared to previous campaigns. In B2B, your sender reputation is your lifeline. You can't rebuild it with a credit card. What's your email validation process beyond "the vendor said it's verified"?

I used to waste hours every week on dead-end prospecting. Emails bouncing back. Phone numbers that went nowhere. Prospects who didn't even work at companies anymore. Bad data doesn't just kill productivity — it destroys your pipeline before you even start. Three months ago, I switched to a GenAI Go-to-Market Platform with waterfall enrichment that pulls from 50+ email providers and 20+ phone databases with real-time verification. The difference was immediate. I started getting 2× more verified contacts. Direct dials that actually connected. Email deliverability that kept me out of spam folders. Here's what changed my approach: • Stop relying on single data sources • Layer multiple verification systems • Test contact accuracy before launching campaigns This isn’t about having one better database. It’s about orchestrating 50+ sources with GenAI — the way modern GTM has to be done. More accurate data means more real conversations. More conversations mean deals that actually close. The time I used to spend chasing ghosts? Now I spend it talking to real people who can make decisions. Drop ‘accurate’ below and I’ll share the exact GTM workflow I use to never waste time on ghost data again.