Building a Tech Portfolio That Stands Out

For folks who use GitHub and are in early stage careers and hope to add GitHub as a value add to your profile - here is a note. If interviewing for an SDE role, GitHub projects that don't solve a problem and are just a coding exercise are not very helpful. This may sound perplexing but it needs to be said. : Hiring managers and tech leads (like me) look for problem-solvers. A repository full of practice exercises might show you can write code, but it doesn’t demonstrate that you can build impactful solutions. ► How to Make Your Projects Stand Out 1. Frame Them as Solutions: Instead of presenting your project as "just another app," position it as a business solution or a tool that solves a real-world problem. For example: - Instead of “Expense Tracker App,” say, “A tool for freelancers to manage and categorize expenses for tax season.” - Instead of “Weather App,” frame it as, “A weather app optimized for agricultural planning with location-based crop suggestions.” 2. Highlight the Problem It Solves: Every great project starts with a problem. Make it clear what problem you identified and how your project addresses it. - Example: “This tool was designed for small business owners who struggle with automating their daily sales tracking.” 3. Show Quantifiable Value: Numbers tell a story. Include metrics like: - How much time/money the solution saves. - How many users it could potentially impact. - Any test data or feedback you’ve collected. - Example: “This app reduced invoice processing time by 35% in a real-world test case.” 4. Document It Well: A project is only as good as its README. Include: - A brief description of the problem it solves. - Key features. - Instructions on how to run/test it. - Screenshots, GIFs, or a demo link to bring it to life. Having a GitHub full of clone apps or unfinished side projects sends the wrong signal. It doesn’t show creativity, ownership, or impact, it shows you can follow tutorials, and that’s not what companies hire for. Instead, invest your time into one or two high-impact projects that: - Solve real-world problems. - Show off your ability to understand user needs. - Demonstrate your thought process, design skills, and technical execution. So, take a step back, revisit your GitHub, and think: - Does this project solve a problem? - Can I explain its value to someone outside of tech? - Would I hire someone based on this work? If the answer isn’t “yes,” it’s time to rethink how you approach your projects. Remember: One impactful project > 100 clones. Focus on impact, not just output.

People Google everything. Including you. Before meetings, interviews, or even dates, your online presence is scrutinized. It's not just about looking good online, it's about strategically positioning yourself as an authority in your field. Here's how to make your PERSONAL BRAND stand out: 1. Create content that showcases your expertise • Write articles or blog posts on industry trends • Share insights from your professional experiences • Showcase unique stories from your personal client experiences. 2. Use SEO to ensure your content ranks • Research relevant keywords in your industry • Optimize your LinkedIn profile with these keywords • Include them naturally in your content titles and descriptions 3. Build a network that amplifies your voice • Engage meaningfully with others' content • Collaborate on projects or co-create content • Participate in relevant LinkedIn groups and discussions 4. Consistency is key • Maintain a regular posting schedule • Ensure your messaging aligns across all platforms • Keep your visual branding cohesive (profile picture, banner, etc.) 5. Showcase your achievements • Update your profile with recent accomplishments • Share case studies or success stories • Request and display recommendations from colleagues These strategies can transform your digital footprint from a mere online presence into a powerful personal brand. It opens doors to new opportunities, builds credibility, and creates a lasting impression in the minds of potential employers, clients, or partners. What steps are you taking to enhance your online presence? P.S. Need help with your personal brand? Send me a DM. #PersonalBranding #ProfessionalDevelopment #OnlinePresence #LinkedInTips

If you want a standout portfolio in 2025 as a beginner Data Scientist or AI Engineer, use this framework👇 1. Select a Meaningful Problem → Choose a real-world issue you're genuinely interested in (e.g., climate change prediction, healthcare improvements, social media analytics) → Clearly define the objective and the potential impact of solving this issue 2. Acquire and Document Data → Use reliable sources (Kaggle, UCI Repository, Hugging Face) → Clearly document your process for selecting and gathering the data 3. Data Preparation → Clean and preprocess the data thoroughly → Outline key steps (handling missing data, normalization, feature engineering) 4. Exploratory Data Analysis (EDA) → Generate visualizations and summary statistics → Clearly state insights and how they guide your modeling decisions 5. Select Appropriate Algorithms → Choose suitable methods (e.g., Transformer models, XGBoost, clustering) → Provide reasoning for your choice based on the problem and data 6. Develop and Optimize Your Model → Write clean, reproducible, and modular code → Clearly document model experimentation, model training, hyperparameter tuning, and validation steps 7. Evaluate Your Model → Use relevant metrics (ROC-AUC, F1-score, RMSE, BLEU, MMLU) → Present your evaluations clearly, including visualizations like ROC curves or confusion matrices 8. Analyze Results Critically Clearly interpret outcomes, discuss strengths, limitations, and biases Suggest realistic improvements and next steps 9. Deploy Your Model (Optional) → Create a simple web app using tools like Streamlit, Hugging Face Spaces, Flask, or FastAPI → Provide a working demo and clearly document its functionality 10. Comprehensive Documentation → Write a professional, detailed README. → Clearly summarize your project's purpose, methodology, results, and real-world relevance 11. Let your work talk → Share the code, data catalog, and documentation to reproduce on GitHub → Write a detailed blog about interesting insights and outcomes from the project, and share it on Substack/ Medium/ LinkedIn article You can use this framework to build as many projects as you like. While doing multiple projects make sure to explore different use-cases and different algorithms, which will help you get a holistic view of the Data & ML space. PS: LinkedIn post has character limit, so I will be sharing a list of portfolio projects I would recommend to start with, in the next post -------- Share this with your network ♻️ Follow me (Aishwarya Srinivasan) for more AI insights, news, and educational resources to keep you up-to-date about the AI space!

Tired of employers not seeing your value? The "Portfolio Strategy" will fix that (in 7 simple steps): [Context] Companies hire people for one reason: They believe they'll bring the most value to the role. Resumes, cover letters, and LinkedIn are traditional ways to illustrating that value. But they're not the best. If you're struggling to see results with them? You need a portfolio. 1. Choose Your Platform First, choose the place where you'll host your content. I recommend a place that: - Allows you to create the way you want - Maximizes your visibility If you're job searching, it's tough to beat LinkedIn. Medium is another solid option. 2. Identify Your Target Companies Next, brainstorm your list of target companies. You're going to be researching them and creating value that's directly tied to their goals, challenges, and vision. I recommend starting with 3-5. Bonus points if they're in the same industry. 3. Align Your Projects Start with one company. Research the heck out of it from a high level. Then dive deeper into researching the specific product and team you're targeting. Your goal is to identify: - Goals -Challenges - Initiatives Learn as much as you can about them. 3a. Align Your Projects (Examples) Marketer? Perform site audits and recommend 3 ways for companies to get more leads. Software Engineer? QA your favorite apps / tools to identify bugs or improvements. Graphic Designer? Refresh the branding for your favorite products. 4. Map Out The Process Start with your methodology: Why this company / product? Break down your research, brainstorming, and solution process. Find and include reputable data. Project outcomes / ROI if you can. Finally, make a compelling case. Don’t just summarize, sell! 5. Show Your Work Now turn that process into content! Write up a "case study" showing: - The problem / opportunity - How you identified it - Your solution(s) - How you came up with them - The process for implementing them When it's ready, hit publish! 6. Share Your Work Now your case study is out in the world! First, add it to your LinkedIn featured section. Next, break it down into bite sized pieces of content. Start writing posts around: - Your research process - Your solutions process - Insights you came across - Etc 7. Systematize It This works best when you consistently work at it. Create a daily schedule and commit to it. Before you know it, you’ll have a body of work that includes *real* results and clearly illustrates your value. That’s going to get you hired!

Let's talk about "resume math." I don't mean sending out 1,000 resumes and getting one interview. Resume math is how you show evidence of your accomplishments with "metrics." Your goal is to show up as amazing on your resume - worth talking to, potentially worth hiring. A boring resume won't achieve that goal. Quantitative results can make your resume less boring. They serve as evidence that what you did had impact. But my rule of thumb is that "double digit percentage improvements" (e.g., "20% growth" or "13% reduction") are not interesting. And in there is almost always a way to recalibrate that measurement into something more meaningful. For example: Say you achieved a 20% improvement in uptime, from 80% to 99.9%. That's a big change, but "20%" doesn't really capture the impact. So let's apply "resume math." Not only did uptime improve, but downtime was reduced a lot. In fact downtime went from 20% to 0.1% That's a factor of 200 reduction in downtime. Making downtime almost negligible. 200x (or 20,000%) is a LOT more impressive than 20%. And this aligns with what 𝘶𝘴𝘦𝘳𝘴 want - which is a lot less downtime. (They actually don't care about uptime.) With a little work, you can often find much more impressive ratios in any of your metrics: - Increasing retention from 90% to 91% is a 1% improvement, but it's also a 10% reduction in churn. And churn is usually more interesting than retention to boot. - Increasing sales growth from 5% to 20% per year is a 15% increase in sales... but it's also a 4x increase in sales growth rate. And much more indicative of the impact of what you did! There are lots of examples. And I bet on YOUR resume there are a few double-digit percentages that are also 2x, 10x, or even 100x improvements. Drop me a comment with a bullet from your resume with a double-digit percentage improvement and I'll do some resume math to it. You might be surprised at the results!

I have reviewed 100+ portfolio projects. If you want employers to hire you even without experience, Make sure your project does these 𝟲 things. A great portfolio isn’t just a collection of skills It’s a showcase of how you solve real problems. This is what makes a portfolio project stand out: => 𝗜𝘁 𝘁𝗲𝗹𝗹𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆 Every strong project follows a simple arc: Problem → Solution → Impact. Make it clear what challenge you tackled, how you solved it, and the results. => 𝗜𝘁 𝘀𝗼𝗹𝘃𝗲𝘀 𝗮 𝗿𝗲𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 The best projects come from real-world problems. Current events: Can you analyze a trending issue? (e.g., election results, COVID trends, mask effectiveness) Daily annoyances: What problem do you wish someone would solve? Do it yourself. => 𝗜𝘁 𝘀𝗵𝗼𝘄𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 Good projects highlight your decision-making and problem-solving. Where did you pivot? What obstacles did you overcome? Show your process. => 𝗣𝗮𝘀𝘀𝗶𝗼𝗻 𝗺𝗲𝗲𝘁𝘀 𝗽𝗿𝗼𝗳𝗶𝘁 The best projects happen where interest meets impact. Find a topic you enjoy, just make sure it’s valuable to potential employers. => 𝗜𝘁 𝘀𝗽𝗲𝗮𝗸𝘀 𝗳𝗼𝗿 𝗶𝘁𝘀𝗲𝗹𝗳 A great project saves you time in interviews. If it’s well-structured, you’ll only need to explain the context once. The results will do the rest. => 𝗜𝘁’𝘀 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 (𝗳𝗼𝗿 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝘁𝘀/𝗦𝗰𝗶𝗲𝗻𝘁𝗶𝘀𝘁𝘀) Go beyond basic analysis and build interactive dashboards (Tableau, Power BI, Streamlit). Let your audience explore the data. A good portfolio project isn’t just technical It proves you can solve meaningful problems. Follow me, Jaret André to land the job you want 10x faster.

🔥 During design interviews, presenting your case study can feel like a make-or-break moment. However, many designers can benefit from strengthening one essential skill: clearly communicating the impact of their work. In my latest video, I worked with Joshua McKenzie, a Senior Product Designer, to critique his case study presentation and help him elevate it to interview-ready status. The goal? Craft a compelling story that showcases his skills, approach, and outcomes 🏆. In this critique, we cover: - How to structure your case study for clarity and engagement. - The importance of pairing visuals with a strong narrative. - Why you need two versions of your case study: one to send, one to present. - How to effectively integrate data and metrics into your story. - Common presentation pitfalls (and how to avoid them). 👀 Watch the full critique and take your portfolio to the next level: https://lnkd.in/gcjxD7VJ Some key takeaways: - Structure matters: Start with a clear business problem and user challenge, then walk through your process step by step, ending with measurable outcomes. - Visuals over words: Avoid text-heavy slides—let your work speak for itself while you guide the story. - Tailor for the audience: Use a concise, visual version of your case study for live presentations and a more detailed, written version if sending out. - Leverage data: Metrics and insights show your impact and differentiate your thinking and work from others. - Practice storytelling: Your ability to communicate your work is just as important as the work itself. ✨ If you're preparing for design interviews or looking to refine your case study game, this video is packed with actionable advice to help you stand out! 💥

Recently I’ve been receiving a number of DM’s asking about generalized tips for portfolios. And although I’ve been sending off links to everyone, I realized that it may be time to resurface some of the common “mistakes” I’ve noticed on Junior portfolios. 1️⃣ Not making your title obvious Hiring Managers have very little time to decide if they should move you forward in the interview process. That is why you don’t want to waste any time, even a few seconds. So having your title be understood within the first 2-3 seconds really plays a big difference. Think about ways to help it stand out so that your reader can know your area of specialty without doing any work or digging. 2️⃣ Creating a checklist, not a story It is important to note that there are two stories at play. One is the play by play of what you did. The other is your case study. Although this one should provide insights into what you did, it should be a more simplified and stripped back version of the story. This allows you to think through which deliverables are the most important, ultimately creating a better overall experience for your reader. For help with this one, check out my link in the comments. 3️⃣ Not thinking about the overall flow I’ve seen so many case studies where I end up at the bottom with no navigation showing so my only option to see more work is to scroll back up to the top and figure out my next step from there. In reality, I know that only takes about a second or two, but if we remember that our reader only spends 60 seconds max, losing 1-2 on scrolling is a lot. One way to fix this “mistake” is to add a button at the bottom of the case study that takes you directly to the next project. This way, you are creating a flow for your reader so they don’t have to think, while engaging with a number of different projects. 4️⃣ Not showing your personality I understand that using a template is an easier route, but by doing this it makes it harder for your case study to standout. The reason being is that it tends to look like all the others. Think about ways in which you can bring in pieces of who you are. This can be done through graphics, illustrations, or even fonts and colors. I have seen some that have gone as extreme as making their site look like a video game but it also doesn’t need to be that intense. Do what feels right for you. These are just four of the most common “mistakes” I have noticed. There are several other ones since everyone is going to have an opinion. These insights are from years and hundreds of portfolio reviews (Maybe even in the thousands now!) These 4 tips are a great starting point to try and elevate your portfolio. But if you want more personalized feedback, take a look at the link in the comments to understand how I can help you more.

𝗜 𝗮𝘀𝗸𝗲𝗱 𝗯𝗶𝗴 𝘁𝗲𝗰𝗵 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿𝘀 𝘄𝗵𝗮𝘁 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝘁𝗵𝗲𝘆 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗶𝗴𝗻𝗼𝗿𝗲. Their answers changed everything. I used to think any project on my resume was better than nothing. So I built a to-do list app, a calculator, a weather tracker—you know, the usual. Then I asked recruiters from Amazon, Meta, and Google what projects they instantly ignore. Their response? “If we’ve seen it 100 times before, we skip right past it.” Here’s what they told me not to put on my resume: ❌ To-do lists ❌ Calculator apps ❌ Basic CRUD apps with no real-world impact ❌ Portfolio websites (unless you’re a designer) ❌ Copy-paste tutorial projects 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁? Recruiters want to see projects that show real-world impact, problem-solving, and creativity. ✅ 𝗔𝗻 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗿𝗲𝘀𝘂𝗺𝗲 𝘀𝗰𝗿𝗲𝗲𝗻𝗲𝗿 – A tool that scans job descriptions and suggests resume optimizations. ✅ 𝗔 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹 𝗳𝗼𝗿 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 – Helping them adjust pricing during off-peak hours to boost revenue. ✅ 𝗔 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 – Aggregating user feedback and behavior for product teams. ✅ 𝗔𝗻 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗼𝗼𝗹 – Something that saves time or reduces manual effort in a business process. ✅ 𝗔𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘀𝗼𝗹𝘃𝗲𝘀 𝗮 𝗿𝗲𝗮𝗹, 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 – If a company can see how your project could be useful, you’re already ahead. The best projects aren’t the ones that showcase your coding skills—they’re the ones that showcase your ability to solve real problems. If your portfolio projects aren’t getting you noticed, it’s time to build something that actually matters. What’s the best project you’ve built?