Why sending more emails builds relationships

Want to know how networking got me leads worth ₹3,00,000? Here’s the thing: Networking is not about collecting connections like Pokémon cards. It’s about the follow-up. At TechSparks, I didn’t just shake hands and walk away. I followed up strategically, and here’s what made all the difference: 1. Personalized follow-up: A generic “nice to meet you” email? Nope. Each follow-up was tailored, referencing our conversation, shared interests, or how we could potentially collaborate. That made it personal and valuable for them, not just me. 2. Timing is key: Don’t wait for days or weeks. I reached out within 24 hours of meeting them. It showed I was serious about keeping the conversation going—and that I valued their time. 3. Be clear on the value you offer: I didn’t just follow up for the sake of it. I made it clear why continuing the conversation would benefit them, whether it was insights I could share or ways we could collaborate. 4. Stay consistent: One follow-up is great, but I didn’t stop there. I stayed in touch, continued the conversation, and nurtured those relationships over time. The result? 7 quality calls and leads worth ₹3,00,000—all because I didn’t let those connections go cold. Here’s the truth: Not every contact you make is going to convert into cash overnight. But the ones you nurture with genuine intent will strengthen your network and, eventually, your opportunities. Every email, every DM, every touchpoint is an investment in your future success. Pro tip: Follow up like you’re building a relationship, not closing a sale. That’s how you create value for both sides. 💡 If you want to know how I consistently turn networking into real business growth, let’s connect and talk about how I can help you do the same.

Here's how a simple strategy accelerated Sahan Journal's growth. It wasn't just about having a great idea. It wasn't about crafting a detailed business plan. And it wasn't about creating an attractive product. Yes, these elements are important, but they're not the main drivers of growth. The secret to our growth was consistent, transparent communication with our strongest supporters and stakeholders. Here's how I did it: • Building connections: Initially, my focus was on building and deepening relationships. I added contact information of people I knew or met—friends, program officers, major donors, and industry leaders—to my Gmail contacts list. • Monthly updates: I sent monthly updates to these contacts for the first few years. I shared our progress, highlighted successes and challenges, and always included a call to action. This intensive approach quickly boosted Sahan's visibility in the philanthropic and journalism circles, resulting in increased funding opportunities. • Adapting to growth: As my personal and professional responsibilities grew, I adjusted the frequency of updates from monthly to bi-monthly, then quarterly. My commitment to communication never wavered. I even began repurposing board reports for broader stakeholder updates, keeping everyone informed. Why is this approach so important? Your stakeholders believe in your vision and want to see it become a reality. They're invested in your success. Regularly updating them builds trust, generates excitement, and ultimately fuels your organization's growth. It shows you value their support and invites them to be active partners in your journey. Without their support, an idea remains just that. But with open and transparent communication, it can blossom into something amazing. As a startup or nonprofit leader, neglecting to send regular updates to stakeholders can hinder your organization's potential. In future posts, I'll dive deeper into the art of crafting impactful updates and share some real-world examples. Stay tuned. * * * Found this useful? Please share it with your network 🔁 and follow me, Mukhtar M. Ibrahim, for more content like this. Become part of our growing community.

I’ve been doing email for 17+ years. Launched 4 companies. Bootstrapped some, raised lots of $$ , sold a few of them, failed, scaled..etc. Here’s the one truth I come back to every time: You’re not sending enough emails. Not because of open rates. Not because of unsubscribes. Not because of “best practices”. Because you're afraid. Afraid you’ll annoy people. Afraid you’ll get marked as spam. Afraid your list won’t “like” you anymore. But let me tell you something: The best brands I’ve seen, the ones that actually grow, retain, and dominate… send more than you think is reasonable. And they don’t just send promos. They send: → Hot takes → Education → Reminders → Weird ideas → Quiet nudges → Customer stories → Honest reflections → Unfinished thoughts → The same message, said 6 ways Why? Because memory is repetition. Trust is repetition. Revenue is repetition. If you want to matter in someone’s inbox, you don’t earn it by being tasteful. You earn it by being present. Send more emails.

Welcome emails get the highest open rates you'll ever see (~70%). And then it falls off a cliff (but it doesn't have to be that way...) What if you could spend 10 minutes to keep it from dropping quite as much? Jason Resnick discovered a simple 4-hour follow-up hack that increased his engaged subscribers from 48% to 67% in just two months. Here's exactly how it works: 1. Send your normal welcome email with the lead magnet. 2. Four hours later, send a second email ONLY to those who didn't click. - Keep it casual: "Hey, just checking—did you get the download okay? Here's the link again." - Add a simple question to encourage replies: "What are you hoping to learn from this?" 4. Respond personally to build relationships. (it's wild to me how many creators don't reply to their readers) Why this works: - Catches people at a quieter moment - Signals to email providers that you're a trusted sender - Feels like good service, not marketing (an easy way to stand out these days) - Creates actual conversations that lead to sales This extra email takes 10 minutes to implement but creates a permanent advantage for you moving forward. The best part? You get to build deeper relationships with your readers.

You can never over-communicate. This is one of my core management principles. In leading any organization, no matter the size or structure, you must actively, intentionally, and repeatedly communicate. And I am not just talking about team emails or town halls, both of which are important. I am talking about communication in all forms—formal and informal, verbal and written, broadly transmitted and delivered one-on-one. We often think we've done "a lot" of communicating. But even when we feel like we've hit every channel and made every point clear, there's always someone out there who still feels in the dark or disconnected from the mission or message. This doesn’t mean you’ve failed—it means you're human, and so are your teammates. But it also means that there is always room for more connecting. Maybe you need to enlist other messengers? Maybe you need to re-examine your message or your delivery? Most people don't just want to have an understanding of what's going on—they want to know how they fit in. This is especially true in mission-driven organizations where financial compensation takes a back seat to intrinsic rewards. People want to feel like they matter and that their work contributes to something bigger than themselves. Your team can’t connect to the mission unless you tell them exactly what that mission is. And then tell them why that mission is important. And then tell them how important their roles are in that mission. And then tell them all of that again and again. Effective communication isn’t about repetition for repetition’s sake—it’s about connection, clarity, and culture-building. When you bring people along, they are not just doing the work—they’re owning the mission. So, yes, send that extra email, give the extra update, or pop into a team member’s office one more time. Chances are, someone wants to hear more about how they can help move your mission forward. #Communication #Leadership

Coaches, if you need more convincing, here are three reasons to use an email series: Engage with potential buyers: 1/ Pair it with a lead magnet – If you’re already giving away a free resource, don’t stop there. Follow up with an email series to show people how to use it. Share your knowledge generously, and when they need help with implementation, they’ll come to you. 2/ Warm up participants before a training – Use an email series to onboard those who signed up. They’ll complete any pre-work, get familiar with you, breaking the ice before the workshop even begins. 3/ Turn social media connections into newsletter subscribers – It’s hard to get someone to jump straight from LinkedIn to a newsletter. But, a free educational email series is an easier "yes." You’re offering immediate value, which makes them more likely to opt in. Bonus: Keep past clients engaged 4/ Follow up after a workshop or speaking event – Your clients leave inspired, but without reminders, they slip back into old habits. A post-event email series reinforces key lessons and nudges them to take action daily. The best part: These emails run on autopilot. Yes, there’s some upfront work. But once set up, they work in the background. Effortlessly. Leaving you free to focus on what you love: coaching, training, speaking. TL;DR: An email series helps you: • Turn your lead magnet into a relationship-builder • Warm up audiences before a training • Nurture leads from social media • Keep past clients engaged All on autopilot. If you’re a coach and haven’t set this up yet, drop your question in the comments or DM me. Happy to help. ~ ~ ~ 👋 Hi, I’m Angeline. Certified CliftonStrengths Coach and Ghostwriter for coaches. 💡 I help coaches stay top-of-mind through emails, building trust for repeat business. Top 5: Relator | Arranger | Input | Learner | Responsibility #CliftonStrengths #Coaching #PersonalDevelopment #Ghostwriter #emailseries #leadgen