Strategies for Deepening Connections at Networking Events

"You are so interesting to talk to!" My networking partner said this after our coffee chat last week. Plot twist: I barely talked about myself. For 45 minutes, I asked about her career transition. Her challenges with remote team management. What she was learning about AI implementation. I listened. Asked follow-up questions. Showed genuine curiosity about her experience. She did 80% of the talking. Yet somehow, I was the "interesting" one. This reminded me of something negotiation expert Chris Voss teaches: interested people are interesting!!! It sounds backwards, but it works. The best networking conversations I have had? I spent most of them learning about the other person's journey, not pitching my own. The strongest professional relationships I have built? They started with me asking "What's the most challenging part of your role right now?" instead of leading with my resume. Here's what I have learned about building real connections: Stop trying to be impressive. Start being impressed by others. Ask questions that matter to them. Listen like their answer will teach you something new. Because it probably will. The fastest way to become memorable is to make others feel heard. What's the best question you have been asked in a networking conversation? What made it so good?

Networking can feel as awkward as a first date. You’re meeting someone new, trying to make a good impression, and hoping they’ll want to stay in touch (or at least remember your name). Uncomfortable? Sometimes. But it’s also an opportunity to build a meaningful connection. I know this firsthand. Ten years ago, I went on a lot of first dates. What set my now-husband apart? He asked great questions, listened attentively, shared openly, and didn’t dominate the conversation. Turns out, those same strategies work well in networking. Here’s how to apply them: 𝟭. 𝗔𝘀𝗸 𝗚𝗿𝗲𝗮𝘁 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 (𝗮𝗻𝗱 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗟𝗶𝘀𝘁𝗲𝗻) Ask thoughtful, open-ended questions like: “What excites you most about what you’re working on right now?” “How did you get started in your field?” “What’s a challenge you’re tackling that you’re passionate about?” Then, really listen. Engage. Ask follow-up questions. People remember how you make them feel–and feeling heard builds real connection. 𝟮. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗮 𝗧𝘄𝗼-𝗪𝗮𝘆 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 A bad date? Someone who talks only about themselves. A bad networking conversation? Same. Share your own stories, insights, experiences and interests. Find common ground, build rapport. On our first date, I asked my husband where he wanted to travel next. He said, “the Amalfi Coast.” As fate would have it, I was slated to host a University of Michigan Alumni trip there later that spring. That sparked a deeper conversation about the kind of experiences we value. 𝟯. 𝗠𝗮𝗸𝗲 𝗧𝗵𝗲𝗺 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗦𝘁𝗮𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 A great date–and a great networking conversation–ends with both people wanting to stay in touch. Offer something meaningful—an interesting article, a relevant connection, or a thoughtful follow-up message referencing something specific you discussed. My husband ended the first date with, “I like you. When can I see you again?” I wasn’t sure if he was a rookie who didn’t know how to play it cool or refreshingly confident. Turns out, it was the latter. 𝟰. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗨𝗽  Send a quick LinkedIn message or email within 48 hours. Reference something specific from your conversation to show you were paying attention: “It was great meeting you at the event! I loved our conversation about (specific topic). Would love to stay in touch and hear how it progresses!” My husband followed up our first date with a note—and a photo of the wine I ordered that night, sitting in his grocery cart next to some celery. (Yes, really. See the photo below.) 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 (𝗟𝗶𝗸𝗲 𝗗𝗮𝘁𝗶𝗻𝗴) 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 It’s not about racking up LinkedIn connections—it’s about cultivating relationships. Which brings me to the second photo. My husband’s approach to dating eventually led to an invitation to the Amalfi Coast trip. Just not on the first date, like he likes to tell it. What’s your best networking tip or funniest dating story?

In a world where every executive has a firm handshake and a stack of business cards, how do you become the person everyone remembers after a conference? After attending dozens in the past decade, I've developed a strategy that transforms conferences from transactional meetups into relationship goldmines. ♟️Pre-Conference LinkedIn Strategy The real networking begins weeks before the event. Review the speaker and attendee lists, then connect with key individuals on LinkedIn with a personalized message: "I noticed we’re both attending the Stand & Deliver event. I'd love to connect. See you soon." This pre-conference connection creates a warm introduction and significantly increases your chances of meaningful engagement. 👗👔The Memorable Wardrobe Element In my early career, I blended in at conferences. Now? I'm known for wearing a little more color (often D&S Executive Career Management teal) or patterns that are professional yet distinctive. When someone says, "Oh, you're the one with the great dress," you've already won half the networking battle. 🤝Contribute Before You Collect** Instead of collecting business cards, focus on providing immediate value in conversations. Can you connect someone to a resource? Share relevant research? Offer a solution to a challenge they mentioned? The executives who stand out aren't those who take the most cards—they're the ones who solve problems on the spot. What networking approach has worked for you at recent conferences? Share in the comments below! #ExecutiveLeadership #NetworkingStrategy #ConferenceSuccess #ProfessionalDevelopment

Networking changed my life. I made friends I wouldn't have met otherwise, built business partnerships that bring us millions, and landed book deals I never imagined. Here’s my 5-step system to network better: Step 1: Make Two Strategic Lists List 1: People you already know who you want to deepen relationships with: • Friends of friends you'd like to know better • The VIP in your office you see at holiday parties • That colleague you want to move from professional to friendship List 2: People you want to meet (can be specific names or types) • "The sales director at X company" • "Someone in renewable energy" • "A startup founder in my city" Being specific makes it infinitely easier to take action.  ____ 2. Schedule a “Connection Hour.” Every week, I block one hour just for relationships. For me, it’s Tuesday happy hour. I fill that time slot with: • A new contact • A coffee catch-up • A LinkedIn message to someone on my list Without time on the calendar, connection never happens. ____ Step 3: Ask Goal-Oriented Questions Stop asking "How's work?". Start asking questions that spark deeper conversations: • "What gets you up in the morning?" • "What goals are you working on this year?" • "What's the biggest project you're excited about?" These questions make people think deeper, give you something memorable to follow up on, and transform small talk into real connection. ____ Step 4: Adopt the "Offer Mentality" Flip the script from "What can I get?" to "What can I offer?". Simple ways to help: • Write a LinkedIn recommendation • Share a relevant article or opportunity • Introduce them to someone in their target industry • Send vacation recommendations if they're planning a trip The more I give, the more trust I build - and the more people want to stay connected. ____ Step 5: Follow Up Like Your Grandmother Remember when grandmothers used to mail newspaper clippings they thought you'd find interesting? Do the digital version. Powerful follow-up strategies: • Send relevant articles • Forward interesting links • Send birthday messages • Write LinkedIn recommendations • Share opportunities you think they'd love I’ve shared these 5 steps with hundreds of people, and they’ve seen real results. Now it’s your turn.