Writing Emails That Highlight Unique Selling Points

Yesterday I had a front-row seat and gained valuable insights during a discussion with a CEO about the daily barrage of sales emails he faces Here’s what he shared about what grabs his attention—and some tips to help you stand out 🔹 Immediate value is key The first few lines must deliver something valuable. He said "If someone sent me that email, I’d be like F*** off and [dismiss it]. There's no value created in that email. Make sure your opening offers a clear benefit or useful resource 🔹 Impactful subject lines Your subject line is your foot in the door. He mentioned the need for change if there's no initial response: "If they didn't respond to the first email, then you try a different header." Make it count by being specific, intriguing, and relevant to their interests 🔹 Brevity wins: Keep your email concise. As he noted, "First sentence, you've got like 2 seconds." Busy professionals appreciate brevity. Make your point clearly and quickly Now here are some actionable tips based on these insights Value prop front and center Start your email with a clear value prop Example: "Thought you might be interested in these industry benchmarks we just released—already helping companies like yours increase efficiency." Test your subject lines Don’t be afraid to A/B test different subject lines to see what resonates best with your audience. Sometimes a small tweak can make a big difference Personalize thoughtfully Use the information you have about their business challenges to tailor your message. This shows you’ve done your homework and aren’t just sending a blanket email Let’s make their experience with our emails as positive and relevant as possible Do you have any email strategies that have worked well for you lately?

🚀 B2B Sales Emails: Getting Your Foot in the Door! 🚀 Ever find yourself staring at your screen, wondering why your emails seem to vanish into the digital ether? Let’s change that! Here’s your quick, no-BS guide to crafting B2B sales emails that actually get you a reply. 1. Personalize, Don’t Templatize 🎨 Yes, we’ve all got templates. But guess what? So does everyone else. Take a minute to tweak that email. Mention a recent achievement of their company, comment on a LinkedIn post they’ve shared, or bring up a mutual connection. Make it so personalized they can’t help but think, “Wow, this person really did their homework!” 2. Value Proposition: Make It Snappy! 💥 Get to the point. What can you do for them? And no, “increasing ROI” isn’t good enough. Be specific. How have you helped a similar company achieve X% growth in Y months? Numbers talk. Fluff walks. 3. Subject Line: Your Make or Break ✉️ This is your foot in the door. Make it intriguing, make it short and personal, and for heaven’s sake, make it spam-proof. Questions work wonders. 4. CTA: Clear, Compelling, and Clickable 🔗 What’s your email’s endgame? A call, a demo, a free trial? Whatever it is, make it clear and easy. “Click here to schedule a call at your convenience” with a link is straightforward and respects their time. 5. Follow-Up: Persistence Pays 🏃 Didn’t get a reply? Don’t sweat it. People are busy. A gentle nudge a week later can work miracles. Just don’t be that person who sends a daily “Just following up” email. 🌟 Bonus Tip: Inject a bit of humor or a personal touch. We’re all humans here (until AI takes over, at least). A little personality goes a long way. Now, go forth and conquer those inboxes! Remember, the goal isn’t just to sell but to start meaningful conversations that could lead to fruitful partnerships. I would love to hear your success stories or epic failures (we’ve all been there). Share below! 👇 Make prospecting suck less. ✅ Subscribe to my newsletter 🔔 Ring the bell on my profile to follow me. ➡ Connect with me or DM me.

Stop writing cold emails that sound like your website. “Real-time analytics to help you move faster.” “Seamless integrations to streamline your workflow.” Buyers don’t hate cold email because it’s cold. They hate it because it’s boring and meaningless. They hate it because the copy is full of generic features and promises of saving time and money. Especially when 100% of your competitors are making the same promises. So how do you stand out? Write your sales copy like a top-performing seller, not a marketer. Skip past features and advantages to BENEFITS. Tell the reader why it matters TO THEM. When writing sales copy, I use the FABs Framework to keep asking why the reader should GAF until I find something to talk about that is problem, not product-centric. It's a very easy 3-step process that you can start using today: Feature → What the product is Advantage → Why that’s useful Benefit → What outcomes it helps the buyer achieve Buyers don’t care about features until they believe those features solve a problem that matters. 📌 How do you pivot from product to problem-centric language? ✨ Enjoyed this post? Make sure to hit FOLLOW for daily posts about B2B sales, leadership, entrepreneurship and mindset.

I just reviewed a follow up email that made me want to delete my LinkedIn account. After an incredible discovery call where the rep: → Uncovered $500K in annual losses → Identified specific pain points → Built genuine rapport with the prospect He sent this follow up: "Hi John, following up on our conversation. Any thoughts on next steps?" I'm not joking. That was the entire email. This rep went from trusted advisor to desperate vendor in one sentence. Here's what he should have sent instead: "John, Based on our conversation about the $500K you're losing annually due to deployment delays, I've put together a brief overview of how we've helped similar companies reduce this impact by 80%. Given the scope of this challenge, when can we get your CFO involved to discuss the business case? Best regards, [Rep name]" The difference is night and day: ❌ Weak follow up: "Any thoughts on next steps?" ✅ Strong follow up: References specific problem + demonstrates value + advances the sale Your follow up emails should sell, not beg. Every touchpoint is an opportunity to: → Reinforce the problems you uncovered → Show how you solve them → Move the deal forward Stop wasting these golden opportunities with generic, desperate sounding messages. Use what you learned in discovery to craft follow-ups that advance the sale. Your prospects are drowning in "just checking in" emails. Be the one who stands out by referencing real business impact. — Reps! Here’s 5 simple follow up strategies to close seals faster and to minimize ghosting: https://lnkd.in/gJRJwzsN

I Tested ChatGPT for Cold Emails—Here’s How I Tripled Replies. 💜 Will GPT GPT, Founder at Lavender, is regarded as the top email strategist. So, I had my assistant copy and paste more than 100 articles he’s written on cold emails. I asked 3 LLM’s (Chat GPT/Claude/Jasper) to assess the data and provide me with the top cold emails prompt. I received 3 slightly different versions. For the past 4 months, I beta tested each version and I’ll share the prompt I’d recommend to help create memorable and effective cold email scripts based on the principles from the attachment: Prompt: Write a concise, personalized cold email targeting [specific audience, e.g., med tech sales leaders]. The email should: 1. Start with a compelling subject line that grabs attention and feels internal or intriguing (e.g., ‘[Topic] Problem Solved’). 2. Open with a personalized and specific observation, showcasing research about the recipient’s challenges or priorities. 3. Highlight a value proposition or insight that ties directly to the recipient’s pain points or opportunities. 4. Include social proof or a mini success story that demonstrates credibility. 5. Use simple, skimmable language with short sentences and a friendly tone. 6. End with an open-ended, low-pressure call to action (e.g., ‘Worth a chat?’). Keep the email under 100 words and ensure it has a readability grade of 5 or lower for maximum clarity and engagement. - - - For example, using this cold email formula, I sent this (text) email: Subject Line: Triple Surgeon Consultations "Hi [First Name], What if your sales team could 3x their consultations with busy surgeons by using a strategy that gets noticed 76% of the time? For the past four years, Virtual Sales Rx has trained over 20,000 med tech professionals—including teams at Medtronic, J&J, and Depuy—on using 1-minute personalized videos to stand out. The combined result? Averaged a 76% engagement rate, even with the busiest surgeons. I’d be happy to share how this method could apply to your team. Let me know if it’s worth a conversation." - - - The template isn't complicated: Notice something specific. Connect it to value. Offer a next step. But here's what matters: It's not the template that works. It's the intention behind it.

The inbox is a battlefield. Your email’s enemy? The ‘Delete’ button. Between promotions, spam, and auto-blasted sales pitches, your email has seconds—seconds—to stand out and survive. So how do you write an email that doesn’t get sent to the trash right away? You make it personal and valuable. Here are 5 battle-tested tips to craft personalized, high-converting outreach emails: 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗼𝗿𝘆, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿𝘀. Ditch the “Hi, my name is…” opener. Show them you’ve done your homework. → “I saw your recent post about [specific topic]—your perspective on [insight] really stood out.” Lead with them, and they’ll be more inclined to care about you. 𝗕𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲. Generic promises like “We’ll save you time and money” won’t cut it. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝘂𝗻𝗶𝗾𝘂𝗲 𝗻𝗲𝗲𝗱𝘀: → “I noticed [pain point]. We helped [similar company] achieve [specific result]. Here’s how we can help you too.” 𝗞𝗲𝗲𝗽 𝗶𝘁 𝘀𝗵𝗼𝗿𝘁 𝗮𝗻𝗱 𝘀𝗸𝗶𝗺𝗺𝗮𝗯𝗹𝗲. Your email isn’t a novel. Busy people don’t have time to read paragraphs. → Use short sentences. → Break up text. → End with a clear ask (no more than one action). 𝗦𝗼𝘂𝗻𝗱 𝗵𝘂𝗺𝗮𝗻—𝗱𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝗿𝗼𝗯𝗼𝘁 𝘁𝗼𝗻𝗲. If it reads like a template, it is a template. Write how you speak. 𝗕𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗮𝗯𝗹𝗲: → “Hope this finds you well—saw your team’s new project, and I’m seriously impressed.” Make the ask easy to say “yes” to. Don’t overwhelm them with a big ask. 𝗦𝘁𝗮𝗿𝘁 𝘀𝗶𝗺𝗽𝗹𝗲: → “Do you have 15 minutes next week to explore this? I’ll make it worth your time.” Remember this: A great email isn’t about selling—it’s about starting a conversation. Show you understand their world, add value, and respect their time. --- Follow Michael Cleary 🏳️🌈 for more tips like this. ♻️ Share with someone who needs help with their emails #sales #emails #marketing

Last week, I generated 14 inbound leads & 7 sales calls for my agency with ONE simple email: I call it the "Need Help?" Email. The best part? You can use this same approach to book more calls every single month. And it only takes 15-20 mins to write & send this email. Here's the simple framework behind it: 1/ Personal Open Start with a brief, friendly intro that acknowledges why you're reaching out. Keep it casual & make it feel like a direct 1:1 message (even if you're sending to multiple people). 2/ Pain Point Recognition Directly call out a specific challenge your ideal clients are facing RIGHT NOW. Make it timely & relevant to grab their attention. 3/ Value Offer Position yourself as having a solution to this challenge. No need to be fancy here - just clearly state how you can help them solve this specific problem. 4/ Service Showcase Briefly outline 2-3 specific services or solutions you offer. Use bullet points to make this scannable. Focus on outcomes, not features. 5/ Proof Element Include a quick mention of results you've achieved for others. This doesn't need to be elaborate - just a sentence or two that builds credibility. 6/ Clear CTA End with ONE simple action step. Make it low-friction (like "reply to this email" or "book a quick call here"). And that's it! Hope you can give it a try. PS - Have any follow-up questions before implementing this? Drop them below. I'd love to help!