How to Use Automated Lifecycle Emails for Revenue

We added $200,000 PER MONTH in revenue to a jewelry brand in 120 days. Here's how 👇 When this brand came to us, they were doing $20k/mo from email—about 6% of store revenue. No real pop-up... One cart abandon email... Basic welcome series that just delivered a discount... Worst of all? Their deliverability was shot. Emails were landing in spam. We got to work. 📍 First 7 Days: Analyze - Deep Klaviyo audit - 40-60 email customer lifecycle strategy mapped out - Segmenting strategy + deliverability plan to get us out of spam - Full campaign calendar planned: 3-4 campaigns per week 📍 Day 7-45: Build - New high-converting pop-up (3.4% → 6.8% conversions doubling list growth) - 40+ email flows built across 8 triggers (welcome, abandonments, post-purchase, winbacks) - Email copy and design implemented with deliverability in mind 📍 Day 45+: Scale - Weekly campaigns = $70k/mo alone - Automated flows = $140k/mo - Continuous A/B testing (3+ live per week) - API-powered reporting system - Weekly updates, monthly reports, random insights, Looms… everything We didn’t just “do email.” We rebuilt their whole customer experience and backend. After us: ✅ Subscriber list grew to 30,000+ ✅ Email started driving 40% of total store revenue ✅ Total store revenue grew 63% overall ✅ Email revenue increased by 948% The client even started reusing our email creatives on their socials. That’s the power of a real system... one that grows list size, boosts conversion, and compounds over time 🚀

I sat down with Lea Algazy, Head of Partnerships at Rep AI, to break down how combining Rep AI and Mailability.io is unlocking 50%+ of total store revenue through email with Klaviyo. The secret? Using Conversational AI data + real-time intent scoring to move beyond static email journeys. Here’s the 3-step strategy powering it: Step 1: Turn live conversations into data-backed email journeys - Rep AI’s chatbot collects emails through natural, high-intent on-site interactions. - Those subscribers are synced directly to Klaviyo, enriched with context and preferences. - Mailability.io applies a real-time Intent Score to each profile the moment they enter your system. Step 2: Score and segment based on real behavior - Every profile is scored individually, not just tagged - That allows brands to: • Re-engage shoppers who chatted in the past but didn’t convert • Identify moderate-intent profiles and warm them up • Pinpoint hyper-engaged users who just need one more nudge to buy - Profiles move in and out of Mailability’s AI segments and AI flows automatically, based on real-time behavior. Step 3: Personalize flows and campaigns at scale - Use the combination of Rep AI’s 500+ chat data points and Mailability’s Intent Scores and smart actions to send the right message, to the right message, at the right time, on autopilot. - Brands are using this to: • Warm up cold profiles and bring them into high-performing AI campaign lists and flows • Increase site activity by 71.5% by sending the right message at the right time • Trigger on-site engagement when high-intent users return, without missing the moment to increase email revenue by 32% It’s not about blasting more emails. It’s about aligning signals across your tech stack and letting real-time behavior guide every send. The full breakdown is in the slides. Curious how this might look inside your Klaviyo account? Let’s connect? https://lnkd.in/dCdwyQ2d

You’re not “too small” to automate your emails. You’re losing sales every day, silently. I've spent 5+ years helping ecommerce founders unlock hidden revenue with email automation. The biggest surprise? Most are making these critical mistakes without realizing it: Mistake #1: Treating email like a promo channel 50%+ of brands send only discount emails. That trains customers to wait for sales. ✅ Better: Use storytelling + education to warm up buyers before the pitch. Mistake #2: No post-purchase strategy After someone buys, the emails… stop. No upsell, no review request, no loyalty trigger. ✅ Solution: Build automated flows that maximize LTV, without more ad spend. Mistake #3: Ignoring segmentation Sending one email to everyone sounds “efficient”… but kills conversions. ✅ Instead: Use behaviors (like product viewed or abandoned cart) to trigger personalized flows. The truth is: Most revenue doesn’t come from more traffic, it comes from better retention. Here’s what actually works: • Educate before you sell (5-day email courses work insanely well) • Create flows for each journey stage: pre-purchase, post-purchase, winback • Talk with your audience, not at them (use replies, quizzes, polls) But: Even smart brands overlook automation because it feels “too technical.” It’s not. It’s a system that sells while you sleep. P.S. Curious to learn more about turning emails into a profit machine? Drop a 💡 and I’ll send you the exact flow I use to generate $64K+ in 30 days.

Launching in a saturated market is hard. But with the right lifecycle strategy, a new DTC brand can grow fast, and grow smart. At Blue Wheel, we partnered with a premium, clean haircare brand to launch their DTC line from the ground up. Email wasn’t an afterthought. It was the growth engine. What we built: Automated flows from Day 1: welcome, cart abandonment, post-purchase, and winback Quarterly campaign strategy aligned with customer behavior and buying cycles Relentless testing: subject lines, content, and timing to drive performance Smart segmentation to boost relevance and revenue per send What happened next: +175% increase in placed order rate +143.6% quarter-over-quarter conversion growth +80% peak click rate increase 78% of lifecycle revenue came from automated flows +60.6% subscriber growth QoQ This wasn’t just a launch. It was a foundation for scale. A takeaway for CMOs: If email is siloed as “retention,” you’re leaving revenue on the table. Done right, lifecycle email marketing drives both first-time conversions and long-term loyalty. This video is a sneak peek into our upcoming Ecommerce Exchange episode. 🙌

Did you know abandoned cart emails can recover up to 60% of lost revenue? Visitors leave their carts for all kinds of reasons—distractions, second thoughts, or just getting busy. But that doesn’t mean the sale is lost forever. Most businesses leave that revenue on the table. Why? Because they don't have a system in place to win those customers back. Here's how abandoned cart emails can make the difference: • They remind customers what they’re missing. • They tap into the urgency and FOMO (fear of missing out). • They offer a chance to reconnect and incentivize the final purchase. But here's what most people miss: You can’t just send a one-off email and hope for the best. It’s about building a strategic, automated email sequence that: • Nurtures the lead. • Personalizes the message. • Provides value (discounts, free shipping, etc.). • And reminds them why they wanted the product in the first place. I did this for my business a while back. After implementing a strong abandoned cart email strategy, I started recovering revenue I didn’t even know I was losing. And now, I can say it’s one of the most powerful tactics to boost sales—without doing more work. Want to set up an abandoned cart email sequence that works for you? I’ve helped hundreds of entrepreneurs fine-tune their email strategies to recover lost sales. If you're ready to reclaim that lost revenue, let’s talk about how you can implement it in your business! #Ecommerce #EmailMarketing #AbandonedCart #RevenueGrowth #SalesTips #Entrepreneurship