How to Show Up for Your Email List Before Asking for Sales

The #1 mistake I see in client relationships? (It took me years to learn this) Confusing contact with connection. Most professionals think staying “top of mind” means constant contact. So they: ❌ Send generic check-ins. ❌ Ask for meetings without clear value. ❌ Share the same articles everyone else does. Then wonder why response rates keep dropping. 20+ years in client relationships has taught me: The best way to stay memorable? Show up as someone who genuinely cares about them  (and their success). Instead of asking: ❌ “How do I stay visible?” Ask: ✅ “How do I show I care?” Here are my favorite 6 ways to show you care: 1. Spot Opportunities They Might Miss ↳ Share competitor moves and market shifts before  they hear it elsewhere. 2. Be Their Connector ↳ Introduce them to people who can help them grow. 3. Offer Insights They Can Use Immediately ↳ Send relevant research they can apply right now. 4. Celebrate Their Successes ↳ Spotlight their wins like they’re your own. 5. Invite Them Into Your World ↳ Include them in events and conversations that matter. 6. Check In With a Personal Touch ↳ Reach out with no agenda, just genuine care. Here’s the truth: Most people only show up when they want something. Top performers show up because they genuinely care. Because they know when someone’s ready to buy, they don’t research who’s available. They call those who’ve already proven they care. Agree? Disagree? I’d love to hear your take on it in the comments below. ♻️ Valuable? Repost to help someone in your network. 📌 Follow Mo Bunnell for client-growth strategies that don’t feel like selling. Want the full cheat sheet? Sign up here: https://lnkd.in/e3qRVJRf 

Want to ruin a customer relationship before it even starts? Here's how: ✅ Talk about yourself immediately ✅ Make assumptions about what they want ✅ Ask for something before building any trust I bet many women are seeing a lot of connections already based on our lived experiences. Two things happened this week that made me shake my head: 1. The “Book Bro” connection I connected with someone on LinkedIn who seemed to be in a similar space. He responded right away: “Hey Courtney! Thanks for the connect. I’d love to share my new book with you that includes stories like xyz and the roadmap to scaling a xyz.” Here’s what I heard: “Hi Courtney! Nice to meet you. Please read all about me because I assume you’re dying to. Maybe we can do it over dinner with my parents?” Seriously—relationships don’t move that fast. And they don’t move at all if that’s how you treat people. I'm out. 2. The “Template Trap” I bought a book and was enjoying it. It pointed me to a fillable template online. I downloaded it, entered my info. And then… 🚨 Phone call from an unknown number 🚨 Voicemail from a hired rep 🚨 Text message 🚨 Another call 🚨 Spam email barrage I liked this author. I was enjoying the book. I was his future customer to lose. Now I blocked the number and won’t be buying the next one. And for what? A chance to push me down a funnel I didn’t opt into? Here’s the thing: Selling today is about building relationships. Not closing strangers. That connection you're trying to monetize might have become an advocate. That reader might’ve become a loyalist. But not if you treat them like a transaction from the jump. So— Do this: ✔ Start conversations, not pitches ✔ Earn trust before the ask ✔ Create value before capturing it Not this: ✘ Don’t lead with a CTA to your sales page ✘ Don’t assume interest = permission ✘ Don’t show up uninvited and unpersonalized Relationships are more valuable than transactions. Protect them like it. — ✴ Brought to you by your friends at The Outlier Initiative: helping brands build resonance—not just revenue.

"Want Leads Flowing Into Your Inbox? Here’s Your Step-by-Step Lead Magnet Blueprint" Let’s be honest—getting consistent leads as a coach can feel overwhelming. You’re showing up, posting content, and engaging with people... but the DMs? ZERO The truth? Your audience won’t always make the first move. That’s where lead magnets come in—they start the conversation for you. I’ve seen coaches go from zero inbound leads to a steady stream of conversations simply by creating the right lead magnet. And today, I’m breaking down the exact process so you can do it too Step 1: Identify a Problem They’re Already Struggling With Before you create anything, get clear on the pain points your audience faces. Ask yourself: → What’s keeping my ideal client up at night? → What’s the #1 obstacle standing in their way? → What are they constantly asking me about in comments or DMs? Example: If you’re a health coach, your audience might struggle with meal planning. If you’re a mindset coach, they might be battling imposter syndrome. Step 2: Offer a Quick Win (Not a Full Course) Your lead magnet doesn’t need to solve everything. It just needs to help them take one small but meaningful step forward. Think bite-sized solutions like: ✔️ A checklist for productivity hacks ✔️ A free 5-day challenge to create better habits ✔️ A guide to pricing services without fear ✔️ A script for DM outreach that converts The goal? Show them you can help before they even pay you. Step 3: Make It Easy to Access No one wants to fill out a 10-step form to get a free resource. Keep it simple: → Offer downloads directly in DMs (no landing pages needed). → Use Calendly links for free calls or strategy sessions. → Collect emails and nurture relationships through follow-ups. Pro Tip: Ask them to DM you a keyword (like “Lead Magnet”) to instantly start the conversation. Step 4: Follow Up (Because Leads Go Cold Fast) Here’s the secret most coaches miss—follow-ups drive sales. The lead magnet is just the starting point. From there: 1️⃣ Offer more value in conversations. 2️⃣ Ask deeper questions to uncover pain points. 3️⃣ Present how your services fit their goals naturally. It’s all about building trust first, then offering the next step. Real Talk: Don’t Overcomplicate This Your lead magnet doesn’t need to be flashy—it just needs to be useful. The simpler it is, the easier it is for your audience to say yes. DM me “Lead Magnet” and I’ll share 3 personalized ideas for YOUR coaching niche. Whether you’re a life coach, fitness coach, or mindset expert—let’s create something that actually gets people in your inbox. Your audience needs what you have. Let’s make sure they know it. #LeadGeneration #CoachingBusiness #PersonalBranding #LinkedInMarketing #GrowYourAudience

Case Study: My client nearly missed out on 30% extra revenue. Here are the 3 strategies we used to claim it… When my ecom client first came to me, they wanted help with their FB ads. I asked them what they had going on. They showed me their funnel. Then I asked them what they were doing with their email list. “We email them once a week,” they said, “those emails make us money.” So I asked, “why aren’t you emailing more often?” Their answer shocked me. “I don’t know. We just haven’t got around to it.” This is the case with so many brands. They’re focused on the front end — bringing in more customers from their ads. But they neglect their backend — their email list. Why is this such a big mistake? Because bringing in new customers is expensive. Vital, but expensive. Real profit is made on the backend. You turn a first-time customer into a repeat purchaser. To do that you have to show up in their inbox regularly. With this in mind, here’s what I implemented for my client: First Strategy: 3 x weekly campaign emails These were a mix of value-based, education, and sales emails Second Strategy: 1 x flash sale every 4-8 weeks We used my 5-Day Flash Sale Formula. This let us make a month’s worth of revenue in a single weekend. We often followed these flash sales with 1-3 value focused emails. Third Strategy: 1-2 x “asks” emails every month Email is not a one-way conversation. It’s two-way. We respected that. Each month we sent out at least one simple email that prompted a response from the reader. This could be as simple as asking what the readers wanted to hear about. Or we’d ask for their input of product ideas. We used the responses as ideas for future emails. Each of these 3 strategies helped add 30% annual revenue to my client’s business, all from email. But they wouldn’t have made that money without taking email seriously. So here’s my challenge to you: If you’re not taking email seriously, how much revenue are you missing out on? My guess — more than you realize. Act now. Follow the 3 strategies laid out in this post. Send emails regularly. Make more sales. Get the full ‘5-Day Flash Sale Formula’ breakdown. See the comments for the free case study. It’s the same system I used to help my client add 30% revenue to their business. You can you use it too — link in the comments below 👇 #eccommerce #emailmarketing #emailmarketingtips